Understanding Web
About Me
Google Analytics Individual Qualified (GAIQ)
Experience in Digital Marketing / Web
Analytics / SEO / SEM
Outline


What is Web Analytics?



Evolution of Web
Analytics Tools



Why Web Analytics?



Definitions of
Analytics...
What is Web Analytics?

Measurement

Reporting

Collection

Analysis
Watch Video - http://www.youtube.com/watch?v=xBEIydFH1qk
Evolution of
Web Analytics
Source - http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/
7
Why Web
Analytics?
A Tree In A Forest


If a tree falls in a forest …



And no one is there to
hear it …



Does it make a sound?
Diamonds in the Rough
Today’s Problems
Worried about ROI?
The Need for Web
Analytics


If you have a lot of activities
dedicated to sending traffic to
your site …



But you can’...
Web Analytics
Terms
Visit
A visit (or session) is a period
of interaction between a
browser and website.
Closing the browser or
staying inacti...
Visitor (or Absolute
Unique Visitor)
A visitor is uniquely identified by a Google Analytics visitor cookie
Pageview
A pageview is counted every time a page on your website loads
Pageviews, Visits &
Visitors
New vs Returning
New Visitors have visited for the first time
Repeat Visitors have previously visited the site
Bounce Rate
A bounce occurs when a visitor only views one page
The bounce rate is the percentage of visitors who left afte...
Time on Site
Goal or Conversion
Actions you want users to take on the site
 Sign Up
 Download
 Register
 Click out
 Spend time of ...
Funnels
 The Path users take to your goal.
 What steps are necessary?
 What are optional?

23
History of Google
Analytics

Urchin acquired by Google in 2005

Mobile App Analytics

Universal Analytics
Glimpse of GA
Interface
How to get
most from Web
(Google)
Analytics?
Steps for success
Measure
Analytics Data
Google Analytics has 4
main component.
Data Collection
Data Configuration
Data Processing
Reporting
Gain Insights That Matter

Google Analytics not only lets you measure sales and conversions, but also
gives you fresh insi...
Do visitor access website
via Mobile?

Marketer’s mind
How can I use Web
Analytics to make better
decisions?

Who is comin...
Website Content Analysis
Traffic Sources
Tracking Mobile Apps
 Device Reporting
 Location Reporting
 App Performance

 Tracking Android Apps https://developers...
Increase your sales








Visitor Behavior
Site Search
Ecommerce Reporting
Multi Channel Funnels
Visitor Paths
At...
Gain insights for Blog







Social + Engagement
Social + Sharing
Social + Conversions
Event Tracking / Goals
Adsen...
Optimize Paid
Advertising
Search Marketing
Display & Remarketing
Mobile Campaign
Multi-Channel
Campaign Analysis
Tim...
Goals / Funnels /
Dashboards /
Profiles
Setting up Goals / Funnels
What is a Goal?
In Google Analytics, a goal represents a website objective, such as:
 A page viewed by the visitor once t...
Examples of Goals
Possible Goals







Ecommerce Sales
Software Download
Account Signup
Contact Form
White Paper Downloads
Flash Even...
Funnels – Why Define
Them?
 A series of pages through which a visitor must pass before
reaching the goal
 A funnel allow...
Track Macro Conversions
Track Micro Conversions
What Conversions Do
Your Sites Have?
Macro Conversions
 Purchase
 Booking
 Signup
 Download
 Membership
 Download

M...
Profiles

https://developers.google.com/analytics/resources/concepts/gaConceptsAccou
nts
Pro Tips for Profiles
 Always have a Raw Data Profile (untouched, unfiltered)
 If for:
 Different Business Divisions (m...
Demo (how to
setup account)
GA Account Setup for
Blogger

Watch Video for Information - http://www.youtube.com/watch?v=ndY8425RWo8
GA Account Setup for
WordPress blog

Watch Video - http://www.youtube.com/watch?v=gG7CNQ2YRFs
Resources for
GA
Setup Check list –
http://www.google.co.in/analytics/learn/setupchecklist.html
50+ Resources for GA - http://blog.kissmetr...
Thanks!!!
Connect with Me Fb.me/dipali.thakkar

@dipalit

Thakkar.dipali@gmail.com

Google.com/+DipaliThakkar/

http://www...
Understanding Web Analytics
Understanding Web Analytics
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Understanding Web Analytics

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1) What is Web Analytics?
2) Why Web Analytics?
3) Evolution of Web Analytics?
4) How to get most from Web Analytics(

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  • Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends
  • http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/
  • http://www.markcregan.com/why-use-web-analytics/
  • http://en.wikipedia.org/wiki/Google_Analytics
  • http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
  • https://developers.google.com/analytics/devguides/platform/
  • https://www.youtube.com/watch?v=eyltEFyZ678#t=305
  • Understanding Web Analytics

    1. 1. Understanding Web
    2. 2. About Me Google Analytics Individual Qualified (GAIQ) Experience in Digital Marketing / Web Analytics / SEO / SEM
    3. 3. Outline  What is Web Analytics?  Evolution of Web Analytics Tools  Why Web Analytics?  Definitions of Analytics Terms  History of Google Analytics  Glimpse of Google Analytics Features
    4. 4. What is Web Analytics? Measurement Reporting Collection Analysis
    5. 5. Watch Video - http://www.youtube.com/watch?v=xBEIydFH1qk
    6. 6. Evolution of Web Analytics
    7. 7. Source - http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/ 7
    8. 8. Why Web Analytics?
    9. 9. A Tree In A Forest  If a tree falls in a forest …  And no one is there to hear it …  Does it make a sound?
    10. 10. Diamonds in the Rough
    11. 11. Today’s Problems
    12. 12. Worried about ROI?
    13. 13. The Need for Web Analytics  If you have a lot of activities dedicated to sending traffic to your site …  But you can’t accurately measure the results of those activities just go to waste? …
    14. 14. Web Analytics Terms
    15. 15. Visit A visit (or session) is a period of interaction between a browser and website. Closing the browser or staying inactive for 30 minutes ends the session.
    16. 16. Visitor (or Absolute Unique Visitor) A visitor is uniquely identified by a Google Analytics visitor cookie
    17. 17. Pageview A pageview is counted every time a page on your website loads
    18. 18. Pageviews, Visits & Visitors
    19. 19. New vs Returning New Visitors have visited for the first time Repeat Visitors have previously visited the site
    20. 20. Bounce Rate A bounce occurs when a visitor only views one page The bounce rate is the percentage of visitors who left after viewing just one page.
    21. 21. Time on Site
    22. 22. Goal or Conversion Actions you want users to take on the site  Sign Up  Download  Register  Click out  Spend time of XXX mins  Visit YYY pages/visit What on the site, makes you money? 22
    23. 23. Funnels  The Path users take to your goal.  What steps are necessary?  What are optional? 23
    24. 24. History of Google Analytics Urchin acquired by Google in 2005 Mobile App Analytics Universal Analytics
    25. 25. Glimpse of GA Interface
    26. 26. How to get most from Web (Google) Analytics?
    27. 27. Steps for success
    28. 28. Measure
    29. 29. Analytics Data Google Analytics has 4 main component. Data Collection Data Configuration Data Processing Reporting
    30. 30. Gain Insights That Matter Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
    31. 31. Do visitor access website via Mobile? Marketer’s mind How can I use Web Analytics to make better decisions? Who is coming to my web site?
    32. 32. Website Content Analysis Traffic Sources
    33. 33. Tracking Mobile Apps  Device Reporting  Location Reporting  App Performance  Tracking Android Apps https://developers.google.com/analytics/devguides/collection/android/  Tracking ios Apps https://developers.google.com/analytics/devguides/collection/ios/
    34. 34. Increase your sales        Visitor Behavior Site Search Ecommerce Reporting Multi Channel Funnels Visitor Paths Attribution Modeling Content Experiments
    35. 35. Gain insights for Blog       Social + Engagement Social + Sharing Social + Conversions Event Tracking / Goals Adsense Popular Content / Traffic Sources
    36. 36. Optimize Paid Advertising Search Marketing Display & Remarketing Mobile Campaign Multi-Channel Campaign Analysis Time of the Day Day of the Week
    37. 37. Goals / Funnels / Dashboards / Profiles
    38. 38. Setting up Goals / Funnels
    39. 39. What is a Goal? In Google Analytics, a goal represents a website objective, such as:  A page viewed by the visitor once they have completed a desired action  A specified amount of time spent by the visitor on the website  A specified number of pages viewed by the visitor on the website
    40. 40. Examples of Goals
    41. 41. Possible Goals       Ecommerce Sales Software Download Account Signup Contact Form White Paper Downloads Flash Events (Audio/Video plays)
    42. 42. Funnels – Why Define Them?  A series of pages through which a visitor must pass before reaching the goal  A funnel allows you to: Examine where visitors enter and exit the conversion process Eliminate bottlenecks in your process Identify which site paths lead to most goal completions Use your findings to test changes on the site
    43. 43. Track Macro Conversions
    44. 44. Track Micro Conversions
    45. 45. What Conversions Do Your Sites Have? Macro Conversions  Purchase  Booking  Signup  Download  Membership  Download Micro Conversions  Share  Print  Social Network Link  Comment  View Video  Email Link
    46. 46. Profiles https://developers.google.com/analytics/resources/concepts/gaConceptsAccou nts
    47. 47. Pro Tips for Profiles  Always have a Raw Data Profile (untouched, unfiltered)  If for:  Different Business Divisions (maybe)  Different Geographical Sections (maybe)  Different AdWords Accounts
    48. 48. Demo (how to setup account)
    49. 49. GA Account Setup for Blogger Watch Video for Information - http://www.youtube.com/watch?v=ndY8425RWo8
    50. 50. GA Account Setup for WordPress blog Watch Video - http://www.youtube.com/watch?v=gG7CNQ2YRFs
    51. 51. Resources for GA
    52. 52. Setup Check list – http://www.google.co.in/analytics/learn/setupchecklist.html 50+ Resources for GA - http://blog.kissmetrics.com/50-resources-for-gettingthe-most-out-of-google-analytics/ Resource for Customizing GA code - http://www.gaconfig.com Digital Analytics Fundamentals Course by Google https://analyticsacademy.withgoogle.com/course Google Analytics IQ Lessons http://www.google.com/intl/en/analytics/iq.html? Google Help Center http://support.google.com/googleanalytics/ Download Web Analytics an Hour a Day Ebook by Avinash Kaushik http://bit.ly/1hWXmEd Blogs to Read – http://www.seotakeaways.com/ http://www.kaushik.net/avinash/
    53. 53. Thanks!!! Connect with Me Fb.me/dipali.thakkar @dipalit Thakkar.dipali@gmail.com Google.com/+DipaliThakkar/ http://www.linkedin.com/in/dipalit
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