Digital Winners 2013: Aleksander stensby
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Digital Winners 2013: Aleksander stensby

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Digital Winners 7-8 November:

Digital Winners 7-8 November:
Advanced social media analytics for global brands, Aleksander Stensby

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Digital Winners 2013: Aleksander stensby Digital Winners 2013: Aleksander stensby Presentation Transcript

  • Social Intelligence and Analytics for Consumer Brands Aleksander M. Stensby COO & Co-founder Integrasco
  • 1,150,000,000+ 500,000,000+ 500,000,000+ 238,000,000+ 130m+ 70m+ Page 2
  • The ability to capture, interpret, and act in real time based on signals from social media in the context of other enterprise data will become a tremendous competitive advantage over time. Altimeter Group View slide
  • 360° Locate where people are talking about you … .com Company Blog Operator data Survey data Market data Internal comms CRM data 4 View slide
  • Measurement…
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  • iPhone 4S announced and released iPhone announced iPhone released iPhone 3G announced and released iPhone 3GS announced and released iPhone 4 announced and released iPhone 5 announced and released iPhone 5s / 5c announced
  • Page 9
  • Page 10
  • telenor
  • telenor
  • telenor NOT arena
  • telenor VS chess
  • htc
  • ((htc) OR ((htc OR subject:htc) AND (content:"mozart" OR subject:"mozart")) OR (( ((htc OR subject:htc) AN (content_exact:"pro 7" OR subject_exact:"pro 7") ) OR ((htc OR subject:htc) AND (content_exact:"7 pro" OR subject_exact:"7 pro") ) OR ("htc arrive" OR subject:"htc arrive") )) OR ((htc OR subject:htc) AND (content:"surround" OR subject:"surround") ) OR (( ( (htc OR subject:htc) AND (trophy OR spark OR subject:(trophy OR spark)) ) OR trophy7 OR 7trophy OR "trophy 7" OR "7 trophy" OR subject:(trophy7 OR 7
  • Page 18
  • Page 19
  • Collect, analyse and filter data…
  • …and with intelligence
  • …make strategic and tactical decisions
  • Thank You