Digital Marketing Program
By Digital Love (www.digitallove.in)
With the rapid shift of advertising from traditional media to online platforms, it is becoming
increasingly important for marketing graduates to be well-versed in digital marketing fundamentals.
This upper division course will provide a solid foundation in the key concepts around this constantly
Digital Love‘s online Marketing Training will prepare you to act both strategically and tactically -
Utilizing SEO – Search Engine optimization (Organic Ranking on SERP) , SEM – Search Engine
Marketing (AdWords, adCenter ) Social media tools like, Facebook, blogs, microblogs (Twitter),
podcasts, video etc
You will discover how to use analytic tools to gauge the electiveness of your Campaigns and
communicate meaningfully with your audience.
Digital Love offers Internet Marketing certificate Program, The program is available in two formats:
Online and in-class Training
Over 14 Classes, this course will explore both the best practices of Internet or online marketing and
how to use simple, low-cost Internet tools such as SEO, SEM, and SMO in detailed.
The course combines theory and practical in a way that is understandable to both those with a
technical background as well as those with a more operational background.
Online Marketing Program
(Class – 1-2, Hours – 6)
Orientation of online Marketing
How they work
Search engine optimization (SEO)
Introduction to SEO
Keywords best practice
Inbound link building strategy
Indexing and site maps
(Class – 3-4, Hours – 6)
Link Building Strategy - Backlink
What is Backlink? , and why is it ?
How they work
(Class – 5-6, Hours – 6)
Search Engine Marketing
Introduction to SEM/PPC
Google Adwords and adCenter fundamentals & Advance
Landing page optimization
AdWords Structure and Creating your Setup
How to Choose your Keywords
Understanding Quality Score and Match Type
How to Write a Great Ad
Understanding Match Type and Quality Score
Basic & advance AdWords Analytic Reporting
(Class – 7-8, Hours – 6)
ANALYTICS & Webmaster
Analytics Set up
Webmaster set up
A/B (split) and multivariate testing
KPI (Key Performance Indicators)
Analyzing all source campaign Reports
(Class – 9-10, Hours – 6)
Social Media Marketing
Orientation to Social Media Marketing
Like Vs Comment Vs Share
Content Creation is Harder than You Think
Importance of Conversations on SMN
Content Creation Guidelines
Handling Conversations On Admin Posts
What Type of Content Creates Engagement?
Handling User Generated Posts
How To Ensure Relevance in Conversations
How the Facebook Page Posts are Distributed to Users
Different Ways to Source Content for Page Postings
Types of ads supported by Facebook
Whether to choose CPC or CPM and why?
Using Ad Targeting Options in Facebook Ads
Retargeting Ads on Facebook
How the Pay-per-Click Adverstiment Model Works
How to create an effective Ad copy?
Facebook Ads Budgeting
(Class – 11-12, Hours – 6)
What are Facebook Applications?
Going Viral With Facebook Applications
How Users Interact with Facebook Applications?
Facebook Applications Analytics
Facebook Marketing - Common Mistakes
Targeting Irrelevant Audience
Short Term Page Positioning
Measuring ROI without Objective
Getting Page Banned for Policy Violation
(Class – 13-14, Hours – 6)
LinkedIn /Twitter /Google +
LinkedIn /Twitter /Google + Profile
How to create Company Page on LinkedIn /Twitter /Google +
How To Grow your Network On LinkedIn /Twitter /Google +
Create Groups/ Community /List
How to promote on on LinkedIn /Twitter /Google +
Thanks, Mail to email@example.com for any query!