Digital Marketing Program
By Digital Love (www.digitallove.in)
Introduction
With the rapid shift of advertising from tradi...
Search engine optimization (SEO)
Introduction to SEO
Web copy
Crafting HTML
Keywords best practice
Inbound link building s...
(Class – 7-8, Hours – 6)
ANALYTICS & Webmaster
Analytics Set up
Webmaster set up
Cookies
A/B (split) and multivariate test...
Live Project
Facebook Ads
Types of ads supported by Facebook
Whether to choose CPC or CPM and why?
Using Ad Targeting Opti...
Live Project
(Class – 13-14, Hours – 6)
LinkedIn /Twitter /Google +
LinkedIn /Twitter /Google + Profile
How to create Comp...
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Internet marketing -program from digitallove.in

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Digital Love is a Digital Marketing Agency & blog about online marketing trends, ranking, conversion research, and actionable lead-gen advice, served up hot and fresh.

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Internet marketing -program from digitallove.in

  1. 1. Digital Marketing Program By Digital Love (www.digitallove.in) Introduction With the rapid shift of advertising from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing fundamentals. This upper division course will provide a solid foundation in the key concepts around this constantly changing field. Digital Love‘s online Marketing Training will prepare you to act both strategically and tactically - Utilizing SEO – Search Engine optimization (Organic Ranking on SERP) , SEM – Search Engine Marketing (AdWords, adCenter ) Social media tools like, Facebook, blogs, microblogs (Twitter), podcasts, video etc You will discover how to use analytic tools to gauge the electiveness of your Campaigns and communicate meaningfully with your audience. Course Overview Digital Love offers Internet Marketing certificate Program, The program is available in two formats: Online and in-class Training Over 14 Classes, this course will explore both the best practices of Internet or online marketing and how to use simple, low-cost Internet tools such as SEO, SEM, and SMO in detailed. The course combines theory and practical in a way that is understandable to both those with a technical background as well as those with a more operational background. Online Marketing Program (Class – 1-2, Hours – 6) Orientation of online Marketing Search engines How they work Major players Getting listed Site submission
  2. 2. Search engine optimization (SEO) Introduction to SEO Web copy Crafting HTML Keywords best practice Inbound link building strategy Robots.txt Indexing and site maps Live Project Sitemaps (Class – 3-4, Hours – 6) Link Building Strategy - Backlink What is Backlink? , and why is it ? How they work Major players Getting listed Site submissions Live Project (Class – 5-6, Hours – 6) Search Engine Marketing Introduction to SEM/PPC Google Adwords and adCenter fundamentals & Advance Landing page optimization AdWords Structure and Creating your Setup How to Choose your Keywords Bid Strategy Understanding Quality Score and Match Type How to Write a Great Ad Understanding Match Type and Quality Score Basic & advance AdWords Analytic Reporting Live Project
  3. 3. (Class – 7-8, Hours – 6) ANALYTICS & Webmaster Analytics Set up Webmaster set up Cookies A/B (split) and multivariate testing KPI (Key Performance Indicators) Analyzing all source campaign Reports Research Live Project (Class – 9-10, Hours – 6) Social Media Marketing Orientation to Social Media Marketing Facebook Pages Like Vs Comment Vs Share Content Creation is Harder than You Think Importance of Conversations on SMN Content Creation Guidelines Handling Conversations On Admin Posts What Type of Content Creates Engagement? Page Positioning Handling User Generated Posts How To Ensure Relevance in Conversations How the Facebook Page Posts are Distributed to Users Different Ways to Source Content for Page Postings
  4. 4. Live Project Facebook Ads Types of ads supported by Facebook Whether to choose CPC or CPM and why? Using Ad Targeting Options in Facebook Ads Retargeting Ads on Facebook How the Pay-per-Click Adverstiment Model Works How to create an effective Ad copy? Facebook Ads Budgeting Live Project (Class – 11-12, Hours – 6) Facebook Application What are Facebook Applications? Going Viral With Facebook Applications How Users Interact with Facebook Applications? Facebook Applications Analytics Facebook Marketing - Common Mistakes Targeting Irrelevant Audience Short Term Page Positioning Measuring ROI without Objective Getting Page Banned for Policy Violation
  5. 5. Live Project (Class – 13-14, Hours – 6) LinkedIn /Twitter /Google + LinkedIn /Twitter /Google + Profile How to create Company Page on LinkedIn /Twitter /Google + How To Grow your Network On LinkedIn /Twitter /Google + Create Groups/ Community /List How to promote on on LinkedIn /Twitter /Google + Linkedin Ads Live Project Thanks, Mail to info@digitallove.in for any query!

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