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Case Study: DigitasLBi and Sprint's Interactive Retail Experience

by on Feb 03, 2014

  • 222 views

DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen ...

DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. It was unveiled earlier this year -- over a three-day period, the conversion rate (emails captured) of participants was over 69 percent. Hear from Sprint and the DigitasLBi architect behind ‘Shop. Hands Free. In 3D’ for the narrative behind this new way for Sprint customers and prospects to interact with the brand that is entertaining and deeply engaging.

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Case Study: DigitasLBi and Sprint's Interactive Retail Experience Case Study: DigitasLBi and Sprint's Interactive Retail Experience Presentation Transcript