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Case Study: DigitasLBi and Sprint's Interactive Retail Experience
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Case Study: DigitasLBi and Sprint's Interactive Retail Experience

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DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or …

DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. It was unveiled earlier this year -- over a three-day period, the conversion rate (emails captured) of participants was over 69 percent. Hear from Sprint and the DigitasLBi architect behind ‘Shop. Hands Free. In 3D’ for the narrative behind this new way for Sprint customers and prospects to interact with the brand that is entertaining and deeply engaging.

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    No notes for slide
  • [SP]
    Much more than replacing paper with pixelsOmnichannel imperativeAdapt to empowered customersBridge offline/online
  • [IA]
    about the tech
    showing up on phones and laptop
    radical change from mouse and keyboard - 3D space
    HP / Samsung /MSFT
    As disruptive as the mouse
  • [IA]
  • [IA]
  • [SP]
    Get around the friction
    Can people shop using this technology
    Nascar - safe playground (ready-made motivated audience)[IA]
    set up video
  • video
  • [IA]
    Over 150 opt-in requests per event
    69% conversion rate
    Over 3.5 hours/day of engagement time (average about 3 minutes per user)
    Over 2000 impressions per event
  • [SP]
    Positives: technology stability, costMeh: analytics, intuitive, rep timeNegatives: current flat UI
    Lessons for retail
    Came down to estimating the customers and stakeholder tolerances among play, browse, and transact zones
  • [SP]/[IA] -- need to confirm format

Transcript

  • 1. CASE STUDY: SHOP. HANDS-FREE. IN 3D.
  • 2. CASE STUDY: SHOP. HANDS-FREE. IN 3D. Susan J. Pennington Itai Asseo Digital Evolution Manager VP, Digital Innovation Overland Park, KS New York, NY @digitai79
  • 3. WHY EXPLORE EMERGING TECHNOLOGY ON THE RETAIL FLOOR? US$ Billions $1,470 $1,574 $1,574 $1,437 $1,494 $1,609 $1,667 $1,667 $1,551 $1,412 $1,290 $1,164 $231 $261 $290 $319 $345 $391 Source: Forrester Research Web-Influenced Retail Sales Forecast 2012 to 2017 (US)
  • 4. WHAT IS GESTURE TECHNOLOGY
  • 5. Microsoft Kinect
  • 6. LEAP Motion
  • 7. TAKING THE EXPERIENCE TO NASCAR
  • 8. MEASUREMENT IS KING
  • 9. AFTER NASCAR…. READY FOR THE FLOOR?
  • 10. FASTER 3D SNEAK PEAK
  • 11. Thank You And Questions