Best practices for using customer-generated content - DCMS, 2/12/16

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Digiday

Karen Fry from SunPower's presentation from the Digiday Content Marketing Summit in Austin, TX - February 12, 2016.

Marketing

5Conﬁdential | © 2016 SunPower Corporation |
DigitalStrategic enabler of growth & opportunity
Content reach will scale through:
•  Expansion & consistency of
global websites
•  Better data for targeting
•  Activating both customers &
employees to tell stories

Tap into your
passionate base.
Practical Lessons Learned & Looking Ahead
Create an editorial
board.
Making great content
is hard, but worth it.
•  Staﬀ internally and with
purpose
•  All content must answer key
questions
•  Content is authentic and easily
repurposed
•  Exceeds internally-produced
content in volume & diversity
•  Discover new ways to cross-
purpose content
•  Better speed to market, lower
cost

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