Personal Information
Organization / Workplace
Milano Italy
Occupation
President & CEO of a PR Agency in Milano
Website
www.bpress.it
About
I started my career as journalist and I worked for 10 years for many publications in the sector of business, healthcare, technology. I was editor-in-chief for technology publications, and finally specialized in start-up projects for new magazines.
I "crossed the fence" in 1990 to create the communications agency Business Press S.p.A. with my partners Marta Conterio and Paolo Bonizzi, leading it from a zero-money, zero-customer start-up to a top-10 PR and Marketing Communications agency in Milan, Italy.
My job is helping companies in (re-)positioning their brand values in the Italian market. In the last 22 years I worked for 1&1, Apple Computer, Altavista, Atos, Computer Associates, Di...
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