Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway. Hastily translated but we wanted to get the results in english quickly.

1. : The FUTURE Kunnskapstinget, 22. september 2009 [email_address] Twitter: lhhusom LinkedIn: Leif Henrik Husom

4. Trends and changes: ”It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” - Charles Darwin Change Culture People Politics Technology Demographics

5. Demographic changes…. Large changes in the population… The Grown-Up Consumer! Increase of single households Girl Power!

6. Technology changes…. (in a consumer relevant perspective) Web / Enterprise 2.0 Everything Availabile Everywhere The Digital Home ” What would fit into a building 25 years ago, fits in a pocket today. What fits in a pocket today will fit in a blood-cell 25 years from now…”

7. People: All scientific consumer research shows we are driven by 4 basic motives! Learning Security Belonging Acquiring Two more..? Entertainment Beauty t

8. Cultural changes From materialism back to more idealism The protective consumer The influencing consumer The trans-cultural consumer The activist consumer

10. Most important usage areas for social medias today: 4 2% 33% Ca. 20% 24% 27% 21% 18% 10% 24% 18% 11% 10% General marketing / profiling Word-of-mouth surveillance Competetive intelligence 1-1 marketing & Customer dialogue

11. Hig increase in 2010! Hovedfunn fra Dataforeningens undersøkelse august2009 Strong increase: 1,4-1,8X Mer enn dobling: 4 dobling: Strong increase: 1,7-1,8X Dobling: Strong increase: 1,7-1,9X 4 dobling: Dobling: More than doubling: General profiling / marketing 1-1 marketing & Customer dialogue Recruitment Suveys

12. 10 easy rules for efficient use of social medias Basic principles for marketing, communication and dialogue on-line is NOT different from off-line If the business concept, strategy or marketing does not work analog – it most likely will not work digitally either Do you regard Internet and use of social medias as a platform for enterprise development or as a media channel?