The election campaign strategy

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The election campaign strategy

  1. 1. Campaign Plan FOR ELECTION YOU WANT THE VOTE ?
  2. 2. THE MAIN PARAMETERS <ul><li>Administration and committee </li></ul><ul><li>Message and positioning </li></ul><ul><li>Budget </li></ul><ul><li>Vote goals, </li></ul><ul><li>Campaign timeline </li></ul>
  3. 3. Message <ul><li>What do I want to say? </li></ul><ul><li>Why do I want to say it? </li></ul><ul><li>Who do I want to listen? </li></ul><ul><li>Is my message important and relevant to voters? </li></ul><ul><li>How will I deliver this message? </li></ul>
  4. 4. Administration and Committee <ul><li>Are you on the ballot? </li></ul><ul><li>Are you sure you are on the ballot? </li></ul><ul><li>Who is supporting you? </li></ul><ul><li>Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign? </li></ul><ul><li>Who needs to be part of your committee for credibility or for momentum? </li></ul>
  5. 5. Positioning <ul><li>Me on me </li></ul><ul><li>Me on him </li></ul><ul><li>Him on him </li></ul><ul><li>Him on me </li></ul>
  6. 6. Budget <ul><li>Message delivery and campaign activity will dictate cost. </li></ul><ul><li>Where will the money come from? </li></ul><ul><li>When will it arrive? </li></ul><ul><li>Am I using some of my own money? </li></ul><ul><li>When do I need the money? </li></ul><ul><li>When will I spend the money? </li></ul>
  7. 7. Fundraising <ul><li>Painful but necessary… </li></ul><ul><li>Finance committee </li></ul><ul><li>Direct Ask </li></ul><ul><li>Mail solicitations </li></ul><ul><li>Events </li></ul>
  8. 8. <ul><li>How many registered voters live in my district? </li></ul><ul><li>How many people voted last time? </li></ul><ul><li>What were the previous election results? </li></ul><ul><li>Is this a Primary, General, or Special election? </li></ul><ul><li>Where do I find this info? </li></ul>
  9. 9. Get-Out-The-Vote <ul><li>What does the law allow? </li></ul><ul><li>Volunteer component? </li></ul><ul><li>What are voters and volunteers “used” to doing…if anything? </li></ul><ul><li>Paid component? </li></ul><ul><li>Absentee and early voting? </li></ul>
  10. 10. Timeline <ul><li>Election day backwards. </li></ul><ul><li>When do I file for office? </li></ul><ul><li>When do I talk to voters? </li></ul><ul><li>When do I raise money? </li></ul><ul><li>When do I talk to the press? </li></ul><ul><li>When and how often do I talk to my supporters? </li></ul>
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