The document discusses strategies for effectively engaging with clients on social media, emphasizing the importance of understanding the audience and creating relevant personas. It highlights the need for a strong personal brand across platforms and advocates for community building through sharing and connecting. Additionally, it touches on the balance between quality and quantity of content, suggesting various ways to leverage social media to enhance customer satisfaction and engagement.

1. S ocial M edia R oll C all (Quality vs. Quantity) Desarae A. Veit @desaraev www.Dveit.com

2. Where to start? Know your client. B2B or B2C who is their audience Create personas/ethnography Learn by doing. How involved are you? How many options do you truly know/understand? Learn by sharing & Connecting

3. Brand Yourself Make it easy for people to find you: BRAND YOURSELF (I’m desaraev on every network). Use RECOGNIZABLE pictures The same username Answer the interest questions & add tags.

4. How can you leverage a community? Get to know you consumers/clients Connect internally Share ideas, training tips, or just get to know one another on a deeper level.

5. Quality Vs. Quantity Everyone wants to know whats the next Twitter, Facebook, Frazr. The only way to found out is to be INVOLVED .

6. Connection Classification Blogging PodCast Forum/idea sharing Micro-Blogging Applications Wiki Social Networks Connect Networks (plaxo, hellotxt, Mixx) Social Bookmarking Aggregator Article Voting Photo/Audio/Video Sharing Schedule/Calendar Email/Chat Search Engines Review Networks Search Groups Mobile APIs Avatar Communities/ Gaming Networks Music Networks Niche Community Social Shopping Book Clubs Map/Location Sharing Directory/Job Sharing

8. Tracking & ROI Is KNOWING you have a satisfied customer enough? Link Building/SEO Word/Phrase Tracking Responding to & Starting Conversation.