10 12600 ypc ypcom value story presentation

© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks
contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies.
All other marks are the property of their respective owners.
14-30241_YPC 06/04/14 (Local)

14-30241_YPC 06/04/14 (Local)
grow your business at adsolutions.yp.com
2
yp, the largest local search, media &
advertising company in North America
connect your business with ready-to-buy customers
1. YELLOWPAGES.COM, comScore Media Metrix Top 2000 Web Domains Report, April 2014.
2. YP.com Network, comScore Media Mix (Multi-platform), April 2014.
3. YP Analytics, April 2014. Based upon internal data which has not been subject to third party review or audit.
Results will vary dependent upon individual campaigns, categories and geographies. Past performance is no guarantee of future results. Under no
circumstances may this data be used to project individual results, which will vary depending on factors like category and geography, as well as factors
unique to each business and/or advertising campaign.
YP.com site:
top 40 web domain1
over 70 million visitors to the YP.com site and YPSM
app1
3 billion
2.5 billion
2 billion
1.5 billion
1 billion
2006 2007 2008 2009 2010 2011 2012
>1 billion
>1.5 billion
1.8 billion 2 billion 2 billion 2.1 billion
2.3 billion
2013
2.7 billion
Annual Searches3
YPSM
Local Ad Network:
nearly 100 million unique monthly users2
over 200 million monthly searches3
The network of hundreds of publishers provide combined exposure to 2.7 billion searches annually.3

14-30241_YPC 06/04/14 (Local)
3
One ad-buy on the yp.com site provides the opportunity to appear on hundreds of website properties,
leveraging multiple media platforms, including online, vertical and mobile search.
Internet Search • Mobile Search • Vertical Search • Directory Assistance
local ad
network
YP: The one-stop-shop for your essential local advertising needs.
YP.com & the YPSM
Local Ad Network
Distribution Search Network as of May 2014, subject to change without notice.
Distribution to a particular site is not guaranteed.

14-30241_YPC 06/04/14 (Local)
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the yp.com site...#32 web domain in the U.S.1
1. comScore Top 2000 Web Domains Reports, May 2013 - Apr 2014. Findings should not be used to make revenue projections for specific businesses,
in specific markets, and cannot be used to predict results for an individual advertiser. There is no guarantee in position or rank in search results.
2. YELLOWPAGES.COM, comScore Top 2000 Web Domains Report, January 2014.
Monthly rank
Unique visitors
(in millions)
2013 2014
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
32 32 32 31 33 33 36 40 36 37 34
32.6 32.8 34.9 35.1 32.2 32.1 30.0 29.2 28.6 26.0 30.0
Apr
32
28.0
Monthly fluctuations in rankings are typically influenced by seasonal and online activities. Example: monthly spikes in activities to sites such as ESPN,
Target and Walmart, as influenced by the football season, playoffs and back-to-school rush, can impact rankings to other sites such as YP.com site.
21 twitter.com
25 apple.com
32 YP.com
33 paypal.com
34 mapquest.com

14-30241_YPC 06/04/14 (Local)
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connect your business with mobile customers
1. comScore Mobile Metrix, Top Mobile Web Domains Report, April 2014
2. YP internal data April 2014. Not subject to third-party review
3. YP internal data August 2013. Not subject to third-party review or audit.
4. YP internal data Jan-Dec 2012. Not subject to third-party review or audit.
5. CRM Associates, Feb 2013 Useful and Interesting Facts about Mobile. (comScore Inc., IR Oct 2012: Four out of every five adult
smart-phone owners [85.9 million consumers] accessed retail content on their mobile device via a mobile commerce site or app in July 2012)
YP.com mobile web domain
#26 overall ranking in U.S.1
over 70 million monthly
visitors to the YP.com
site and YPSM
app2
46% from mobile devices
46% of YP.com site and YPSM
Local Ad Network visits are from mobile devices.3
3 calls every second
In 2012, nearly 100 million calls were made to local businesses via the YPSM
app.4
80% access retail content
80% of adult Smartphone owners (>85M) access retail content on their devices.5

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bundles drive more clicks!
NOTE: These are averages; results may vary. Findings should not be used to make revenue projections for specific businesses, in specific markets,
and cannot be used to predict results for an individual advertiser.
Source: YP internal analysis, average clicks per advertiser (Local) for selected UDACS, May 2013 - April 2014. LSA and Megazone clicks only. Results
will vary dependent upon individual campaigns, categories and geographies. Past performance is not a guarantee of future results. NOTE: Clicks for
which a UDAC is specified (“unknown” clicks that do not provide click metadata) cannot be totalled. Customer counts determined by unique advertisers
with UDAC clicks recorded.
drive more clicks with 5-heading bundles and advantage packages
0
5
10
15
20
25
30
35
40
45
50
55
60
65
Platinum Gold Silver Bronze
1 heading
5 headings
advantage
products
average monthly listing and bundle click comparisons
55
64
68
37
60
50
34
52 53
25
49
60

14-30241_YPC 06/04/14 (Local)
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yp.com users are affluent
and a ready-to-buy audience
1. comScore Media Metrix YP.com Demographic Profile, U.S., April 2014.
2. CRM Associates, Nov 2012. Yellow Pages Trends, Value and Insights.
18-24
25-34
35-44
45-54
55-64
65+
High GenX and
Millenial users
Ages
Less than $25,000
$25,000 - $39,999
$40,000 - $59,999
$60,000 - $74,999
$75,000 - $99,999
$100,000 or more
Household
Income (US)
31%
17%
16%
11%
13%
12% 17%
15%
7%
21%
21%
16%
User Demographic profile1
: 75% of Household Income is at $40K or more.
33% Males
67% Females
spend 25% more
Users of the internet yellow pages
typically spend 25% more than the
general consumer.2
55% are new customers
new customers account for 55% of
internet yellow pages purchasers.2
11:1 ROI
$11 revenue and $4 profit is typically
generated for every $1 invested.2

14-30241_YPC 06/04/14 (Local)
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of the new yp family of properties
design highlights
Homepage/Home Screen
Users greeted with welcome
messages, nearby businesses
and coupons, My Book and
ability to add custom search
terms to the browse carousel.
Search Results Page (SeRP)
Updated ad styling. Cleaner, more
simplified look and feel.
More Info Page (MIP)
Styling updated for ease of use.
Listing banner, photos and other
detailed business information
found here.
mybook
Users can create a personal list to
help them connect, reconnect and
refer to their “go-to businesses”.

14-30241_YPC 06/04/14 (Local)
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look and feel
Content, features and the site are subject to change without notice. The appearance of the page
views, content and features may vary on the Network and by device.
Advertiser “featured”
listings (paid)
search results page
Organic results
(paid and free listings)
Mapping
(paid and organic results)
Priority Local Listing (PLL)
Limited inventory product
Metals
Platinum • Gold • Silver • Bronze
(Located below the Diamonds)
Diamond tier
Limited inventory product,
repeated on each page
(Advertisers will continue to rotate
through the Diamond spots)
A
B
C
A B
C

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how to drive
your success
Improve your opportunity
to be found with your
More Info page (MIP)
Encourage customers
to go online and rate your
service and business.
Provide complete
information
about your business
• Location
• Service area
• Hours
• Products / services
• Payment methods
• Coupon offers
• Photos
Go to
yp.com/listing
today and maximize the
power of your online listing.
Bookmarks & notes to keep track of favorites
Bookmark
feature

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mybook
makes it easy for
consumers to
• select
• save
• reconnect
• recommend their
favorite businesses
Enrich the content and
appeal of your listing with
your More Info Page (MIP),
photos, a link to your
website and reviews.
Customers can quickly
• access businesses
they have researched
• bookmark them on the
yp.com site
• organize them into
collections
• view or add notes
about the business
They can keep
track of favorite
businesses by
arranging them
into collections

1212
14-30241_YPC 06/04/14 (Local)
As a leader in local search, yp is uniquely positioned to maximize your marketing goals
and reach ready-to-buy customers.

10 12600 ypc ypcom value story presentation

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10 12600 ypc ypcom value story presentation