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B2B Email Marketing Effectiveness Benchmarking Report

by on Aug 23, 2013

  • 1,632 views

Research conducted earlier this year by Demand Metric confirmed that email is still the most favored marketing channel for businesses. Even with the growing popularity of social media, email remains ...

Research conducted earlier this year by Demand Metric confirmed that email is still the most favored marketing channel for businesses. Even with the growing popularity of social media, email remains at the top of the heap.

This report details results from the Demand Metric study on B2B email marketing effectiveness, whose goal was to understand how effective email is as a marketing channel, and specifically to understand the impact of multiple factors known to negatively impact email marketing effectiveness.
Click on the link below to learn more about you can get the full report:
http://www.demandmetric.com/content/b2b-email-marketing-effectiveness-benchmarking-report

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