Sex sells

the Hyper-Sexualization of Women in the Media ,[object Object]

NO women have played the most abject roles in the history of advertising. There is denying it

[object Object],you might notice a similar pattern... next few images ...

DETAILS MAGAZINE: Objects of Desire Clockwise from top left: Shoe and belt by Dolce & Gabbana. Belt by D&G. Belt by D&G. Belt by Dsquared. Shoe by D&G. Bag by Dries Van Noten. Belt by D&G. Bag by Salvatore Ferragamo. Shoe by Valentino. Sunglasses by Dior Homme. Sunglasses by Persol. Loafer by Dsquared. Watch by Longines.

DETAILS MAGAZINE: Objects of Desire Top, from left: Scarf by Burberry Prorsum. Belt by BOSS Black. Belt by Paul Smith. Bag by Hermès. Hat by Still Life New York. Bag by Prada. Belt by Versace. Middle, from left: Watch by Panerai. Loafer by Allen Edmonds. Sunglasses by Michael Kors. Bottom, from left: Bracelets by Paige Novick. Shoe by Z Zegna. Belt by Trussardi 1911. Sunglasses by D&G. Watch by David Yurman.

PROJECT DATE CLIENT DATE NAME DETAILS MAGAZINE: Objects of Desire Top, from left: High-top by Common Projects. Belt by Paul Smith. Tie by Dsquared. Belt by Cole Haan. Shoe by Salvatore Ferragamo. Belt by Gant. Underneath, from left: Bag by Gucci. Sneaker by Common Projects. Briefcase by Bottega Veneta. Sunglasses by Carrera. Sunglasses by Ray-Ban. Loafer by Dsquared. Watch by TX. Wallet by Dior Homme. Wallet by Coach.

[object Object],INFERIORITY ...in the most degrading and sexually indiscriminate positions. These woman have been placed in

if not for sex, then... ,[object Object]

here are some ideas. Without men women cannot: ,[object Object],2. Chop a tree for wood (in order to provide for themselves) 3. Play a game of table tennis and/or row a boat and/or play a game of volleyball 4. Serve breakfast - for there is no man to serve breakfast to 5. Swing on a swing-set - we are idiots who need men to push us 6. Play spin the bottle - do we sit around waiting for a man to play this game with? 7. Without a man, a woman cannot enjoy her swim, and therefore refuses to swim altogether

who are we kidding...we women should stick to what we know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just what exactly are we intending to teach our children through all these negative advertisements? children are developing skewed misconceptions of what femininity is all about. ,[object Object],[object Object]

A personal favourite: ,[object Object]

The main problem? ,[object Object]

[object Object],The problem with the portrayal of these images is the lack of depth that the minds of children engage into when they are viewing the advertisements. They subconsciously believe that the messages are REAL.

[object Object],This isn’t what all men want, but how are children supposed to think otherwise?

Children will be learning ,[object Object]

they will construct their own codes of conduct ,[object Object]

Does Axe realize that it often promotes violence towards women? ,[object Object]

[object Object],[object Object],When women stop being sexually exploited

Sex sells

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Sex sells