Packaging innovations to provide solutions to satisfy the consumers

1. Packaging Of Products By Ankit Agarwal MBA (2008-10) DMS, SOM Pondicherry University

2. PACKAGING IN FOOD PRODUCTS Emerging Trends- Food Packaging • Easy to handle packs are preferred. In use convenience is the call of the day. • Easy to use packs are gaining popularity. People are ready to pay premium for “In use” convenience

3. Consumer convenience Easy to tear LASER etched pouches

4. Consumer convenience Two sided dispensing feature

5. Consumer convenience Horlicks in Composite Containers with spoon for measurement

6. Consumer convenience Push-open for one handed dispensing

7. Consumer convenience Flip-top cap for easy dispensing Easy to hold packaging formats

8. Consumer convenience Inbuilt handle in Jar for ease in carrying Inbuilt handle in cap for ease in carrying

9. Consumer convenience Beverage Carton Reclosable Opening

10. Consumer convenience Self heating coffee can Pull the tag, coffee heats up automatically Microwavable packaging Unique tear strip for easy use

11. Emerging Trends- Food Packaging Consumer Convenience

12. Shelf & Consumer Appeal • Shelf visibility and consumer appeal is becoming very important. • Modern trade outlets call for instant consumer attraction. • Pack appearance and ability to engage consumers are becoming the key consideration for any new packaging design

13. Consumer Appeal Modern trade - fighting for consumer attraction. Differentiated shapes/ attractive graphics are the need of the day

14. Shelf & Consumer Appeal Shaped stand up pouches for Kids

15. Shelf & Consumer Appeal Unusual fun shape Jar with profile shape

16. Shelf & Consumer Appeal Beverage Packs Custom Design Caps Fruit shaped jar

17. Shelf & Consumer Appeal Instant coffee in a pack shaped like a coffee bean! And communicates a superior, persona Instant coffee in a Double contoured wave design glass container. Bottle design reflects novelty in shape

18. New Formats • Ready to use pack- Food already cooked- “Heat and Eat” • On the Go- To meet the demand of fast pace of life. Have your food “Anywhere & Anytime” • Vending formats- Strongest emerging format

19. New formats Ready to use / microwavable packs

20. New formats On the go packaging formats

21. New formats Vending machines for coffee & Chocolate + snack food

22. Nutritional labelling Label declaration More and more labels are coming with nutritional information. Enhance consumer awareness • List of ingredients / nutrients • Serve size / % Daily Requirement • Benefits

23. Emerging Trends- Pharmaceutical Packaging Anti-counterfeit measures • What is Counterfeit? – Counterfeiting is manufacturing and selling Spurious drugs using the packaging similar to that of original drug manufacturer.

24. Anti-counterfeit Original pack (old) on top and counterfeit pack on side

25. Anti-counterfeit Original pack (old) on top and counterfeit pack on side

26. Anti-counterfeit • Solution to counterfeit: – To do something either on the Product or Packaging, which makes the Brand different from its counterfeits and helps in authentication of its genuineness at the point of purchase

27. Anti-counterfeit Hologram • Dot Matrix 2-D, 3-D hologram • Flip action, background text, kinetic movement, Micro text and a laser code

28. Shift from Loose to Packed Shift Every tea garden has its own branded tea value

29. Shift from Loose to Packed From a local shopkeeper selling loose Vegetables to hygienically packed Vegetables

30. Dairy Milk Hygienically Packed Milk

31. Innovative Food Packaging

32. Shift from Rigid to Flexible Bottles to Flexible Rigid packaging is giving way to flexible packaging in the form of standup pouches, retort pouches, spouted pouches which offer similar performance and shelf appeal at lower cost.

33. Shift from Rigid to Flexible Rigid packaging is giving way to flexible packaging in the form of stand-up pouches, retort pouches, spouted pouches which offer similar benefits at lower weight and cost.

34. Dynamic Growth in Key Sectors

35. Commodity Foods There is a surge in demand for well packed commodity foods like atta, cereals, rice, sugar, salt etc. Packaging is being designed for convenience, shelf appeal and to retain freshness.

36. Nitrogen Flushed Snack Foods Nitrogen flushing process is used to pack a variety of food products like wafers, namkeen ( range of products by Haldirams), snacks (cheese balls, French fries) and coffee. Indian Snack foods are catering to regional preferences.

37. Packaged Fruits and Vegetables Newest Challenge for the Packaging Industry

40. Dried fruits provide great value addition and very popular in Turkey, Asia and US as a snack. Widely marketed as snack and food supplement. • Mangoes • Strawberries • Apples • Kiwi • Berries • Figs • Mushrooms • Plums • Broccoli Dried Mangoes Dried Strawberries Fruits are marginally processed with sugar, salt etc for added flavours.

41. Frozen Food Frozen ready meals, includes frozen meat, poultry and fast food. These products require excellent barrier with EVOH, PVDC, etc.

42. conclusions With enhanced consumer driven needs , packaging innovations to provide solutions to satisfy the consumers

43. THANK YOU