Sharing Idea for Mobile Apps, Games

1. An Opportunity in Mobile
Application and Games
Indonesia Market

2. An Overview
Mobile penetration and use continues to grow,
mobile games are becoming more popular and
brands are increasingly looking to translate ingame advertising to the mobile space.

3. An Overview
Mobile games are growing at a huge pace,
which although has large implications for
brands, could also be an sign that
eventually mobile gaming will wear out.
One of the main challenges that mobile
game app developers have faced is
finding a way to create a strong-enough
value proposition to keep users coming
back to the app for long periods of time.

4. An Overview
In Global IoS reach total download until 35 Bio
for total 700,000 Application.
Google (Android) following this achievement
with booked 25 Bio Download for 675.000
application

5. Market Insight
Strategy Analytics predicted in 2012, Ad
Spend will reach USD 2,9 Bio.
Meanwhile consumers will spend 26.1 to
bought the advertise product.
Source : http://tekno.kompas.com/read/2012/04/24/07123284/Guyuran.Iklan.di.Mobile.Bakal.Makin.Deras

6. Market Insight
Top Rank games and
Application in 2011

7. An Opportunity
What do Indonesian actually do on the net?
Function
2011 w4
SOCIAL NETWORKING
76
PLAY GAMES
47
LISTEN TO MUSIC
50
GENERAL SURFING
39
ELECTRONIC MAIL
37
DOWNLOAD SOFTWARE / FILES
33
ACCESS LOCAL NEWS
32
PRODUCT INFO
25
ACCESS INTL NEWS
24
EDUCATION SERVICE
22
CHATING
19
BLOGGING
13

8. An Opportunity
When connected to internet via mobile phone, it’s all
about social networking…

9. An Opportunity
The smartphone user spends about 46 minutes a day
playing games,” said John Riccitiello, CEO of
EA, Redwood City, CA. “By comparison, they average
only 15 minutes a day talking to those talking on their
device.
Source : Mobilemarketers.com

10. Why this is an Opportunity For
Us taking it?

11. An Opportunity
Today Games and Application developer do
direct selling for their inventory.
And this is an opportunity for us as the first
Mobile Agency who can be the bridge to meet
the Developer with Advertiser.

12. An Opportunity
What the Best thing for Advertisers do campaign
in Mobile Application and Games ?
 Engaged users
Instead of shoving a message down a consumer’s throat, it puts a marketing campaign
in the control of a consumer, which can either positively or negatively impact a brand.
 Create Long Term Brand Awareness
Giving consumers experience with using mobile application and games will create long
terms brand awareness

13. Conclusion
Games are consistently ranked as a top application
category for consumers and with the emphasis on
pictures and social media, Draw Something could shake
out to be a hit for brands to advertise in.