0
Riding the
    Social Media
   Roller Coaster
Deborah Mourey, Mourey Associates
     Michelle Pedzich, HR Works
        Pr...
AGENDA
• A Brave New World
• A Diverse Toolkit
• Best Practices
• The Law and Social Media Collide
• Protecting Your Compa...
SOCIAL MEDIA IS…
   Many people talking to
    many, and being able
    to do so
    when they want
    where they want
  ...
LISTENING TO A LEADER




http://www.youtube
.com/watch?v=JE3
     _va3K6Jc
CROSS DEPARTMENTAL COOP

• HR – Hiring, Employee Relations
• Marketing
• IT
• Customer Service
• Product Development
MOBILE SOCIAL USE BY AGE
SOCIAL NOTWORKING (MOBILE!)
SOCIAL MEDIA POLICY
“I’ve never been on
Twitter or Facebook,
but I have to write a
 social media policy
  for my company.”
Linked In = Office


                       Facebook =
                       Backyard Barbeque




Twitter = Cocktail Par...
FACEBOOK REACHES 500 M USERS
TWITTER: REAL TIME. REAL INFO.




                 http://twitter.com/dmourey
YAMMER- INTERNAL TWITTER
“Nationwide’s Yammer site grew to over
 8500 associates and agents in under 10
   months and more...
A DIVERSE TOOLKIT
• Listening Tools – Google Alert
• Glass Door/Jobvent - Ratings
• Wikis
• Ning Groups
• YouTube/Podcasts...
http://www.jobvent.com/macys-job-
          reviews-C292
http://www.glassdoor.com/index.htm
WIKI EXAMPLE
         WIKIS
NING GROUP
  NING GROUPS
BEST PRACTICE- SODEXO




                    21
BEST PRACTICE - BERTELSMANN
BEST PRACTICE
BAYER BUSINESS
  CONSULTING
  2,000 FANS
TAKE ACTION
COMPLIANCE ISSUES TO CONSIDER
HR AND SOCIAL MEDIA
The Upside:                   The Downside:
•   Recruitment               •   Compliance in
•   Knowle...
THE LAW & SOCIAL MEDIA COLLIDE

• Harassment/Discrimination
• Public vs. Restricted Sites
• Background Checks/FCRA
• Unfai...
HARASSMENT & DISCRIMINATION
Instantaneous communication =
  Little or no Filter
  “It’s funny that if a guy talks to a gir...
HARASSMENT & DISCRIMINATION
                Protected Class
 •   Applicant’s drug use         •   Disability
 •   Poor wor...
THE PERFECT CANDIDATE?
LAWFUL OFF-DUTY CONDUCT
Section 201-d of the NY Labor Code prohibits
  discrimination against engagement in certain
  lawf...
PUBLICLY ACCESSIBLE SITES VERSUS
           RESTRICTED SITES
Moreno v. Hanford Sentinel, Inc. (CA, 2009)
   - Posted “An O...
EMPLOYEE PRIVACY ISSUES
•   Stored Communications Act
Prohibits unauthorized access to
  electronic communications stored
...
UNFAIR LABOR PRACTICES
• National Labor Relations Act &
 Railway Labor Act
• Discussing terms of conditions
 of employment...
BACKGROUND CHECKS & THE FCRA
Fair Credit Reporting Act (FCRA)
   - Disclosure requirements
   - Search results furnished b...
To Google or Not to Google?

• Screen Consistently
• Neutral Party Conducts
  Search
• Use Social Media After Initial
  In...
To Friend or Not to Friend?
• Managers Not “Friend”
  Subordinates
• Employee May Reject
  Friend Request Without
  Reperc...
LINKED IN RECOMMENDATIONS

• Prohibit all?
• Prohibit LinkedIn recommendations by
    anyone who has formally evaluated
• ...
SOCIAL MEDIA POLICIES
• Set Clear Expectations
• Impact Other Policies (Technology,
  Harassment, Ethics, Confidentiality)...
Provide Training
• Include in Orientation
• Supervisor Awareness is Key
• Explain Social Media Impact
• Communicate Report...
Questions?
    Deborah Mourey, Principal
       Mourey Associates
   dmourey2@rochester.rr.com

Michelle Pedzich, SPHR, Di...
Social Media and HR Riding the Roller Coaster
Social Media and HR Riding the Roller Coaster
Social Media and HR Riding the Roller Coaster
Upcoming SlideShare
Loading in...5
×

Social Media and HR Riding the Roller Coaster

975

Published on

Social Media goes beyond Facebook and Linked In. In this session we will look at how the social media
tool kit (e.g. Twitter, Ning groups, YouTube, Wikis, StumbleUpon) are not only changing the way that
companies attract and retain employees but also compressing the intersection between marketing and human
resources. Rapidly changing technology requires HR professionals to understand how policies can protect the
organization’s reputation and limit liability.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
975
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media and HR Riding the Roller Coaster"

  1. 1. Riding the Social Media Roller Coaster Deborah Mourey, Mourey Associates Michelle Pedzich, HR Works Prepared for:
  2. 2. AGENDA • A Brave New World • A Diverse Toolkit • Best Practices • The Law and Social Media Collide • Protecting Your Company HR Works, Inc. and Mourey Associates are not engaged in rendering legal services. If legal advice is required, the services of a competent labor attorney should be sought.
  3. 3. SOCIAL MEDIA IS… Many people talking to many, and being able to do so when they want where they want how they want… Deloitte Touche, LLP
  4. 4. LISTENING TO A LEADER http://www.youtube .com/watch?v=JE3 _va3K6Jc
  5. 5. CROSS DEPARTMENTAL COOP • HR – Hiring, Employee Relations • Marketing • IT • Customer Service • Product Development
  6. 6. MOBILE SOCIAL USE BY AGE
  7. 7. SOCIAL NOTWORKING (MOBILE!)
  8. 8. SOCIAL MEDIA POLICY “I’ve never been on Twitter or Facebook, but I have to write a social media policy for my company.”
  9. 9. Linked In = Office Facebook = Backyard Barbeque Twitter = Cocktail Party
  10. 10. FACEBOOK REACHES 500 M USERS
  11. 11. TWITTER: REAL TIME. REAL INFO. http://twitter.com/dmourey
  12. 12. YAMMER- INTERNAL TWITTER “Nationwide’s Yammer site grew to over 8500 associates and agents in under 10 months and more importantly, it got more than 40% of the company’s top leadership into the Nationwide Social Network.” Chief Tech Officer, Nationwide Insurance https://www.yammer.com/ about/case_studies#natio nwide-story
  13. 13. A DIVERSE TOOLKIT • Listening Tools – Google Alert • Glass Door/Jobvent - Ratings • Wikis • Ning Groups • YouTube/Podcasts • Foursquare / Gowalla - Location
  14. 14. http://www.jobvent.com/macys-job- reviews-C292
  15. 15. http://www.glassdoor.com/index.htm
  16. 16. WIKI EXAMPLE WIKIS
  17. 17. NING GROUP NING GROUPS
  18. 18. BEST PRACTICE- SODEXO 21
  19. 19. BEST PRACTICE - BERTELSMANN
  20. 20. BEST PRACTICE BAYER BUSINESS CONSULTING 2,000 FANS
  21. 21. TAKE ACTION
  22. 22. COMPLIANCE ISSUES TO CONSIDER
  23. 23. HR AND SOCIAL MEDIA The Upside: The Downside: • Recruitment • Compliance in • Knowledge Management Recruiting • Research and Compliance • Employee Productivity Information • Networking • Employee misuse • Community Service - Disclosure • Training confidential • Transparency information - Public Relations/ Reputation issues
  24. 24. THE LAW & SOCIAL MEDIA COLLIDE • Harassment/Discrimination • Public vs. Restricted Sites • Background Checks/FCRA • Unfair Labor Practices • Lawful Off-Duty Conduct
  25. 25. HARASSMENT & DISCRIMINATION Instantaneous communication = Little or no Filter “It’s funny that if a guy talks to a girl at work they can file sexual harassment but if girl talks to a guy its $3.95 per min. Not fair” “Let’s see what happen at work today…co-worker broke down crying twice, man who keeps stealing came back accusing manager of harassment”
  26. 26. HARASSMENT & DISCRIMINATION Protected Class • Applicant’s drug use • Disability • Poor work ethic • National Origin • Poor written communication • Religion skills • Military or Veteran Status • Tendency to support racist • Sexual Orientation groups • Predisposing Genetic • Sex/Gender Characteristics/Genetic • Age Information • Race
  27. 27. THE PERFECT CANDIDATE?
  28. 28. LAWFUL OFF-DUTY CONDUCT Section 201-d of the NY Labor Code prohibits discrimination against engagement in certain lawful activities… …certain political or recreational activities, consuming alcohol or smoking tobacco, etc.
  29. 29. PUBLICLY ACCESSIBLE SITES VERSUS RESTRICTED SITES Moreno v. Hanford Sentinel, Inc. (CA, 2009) - Posted “An Ode to Coalinga” on her MySpace Profile - Contained extremely negative comments about the town - Local newspaper published it - Family received death threats and moved out of town - Sued based on “unreasonable disclosure of private facts” - Outcome: Case dismissed, her “potential audience was vast”
  30. 30. EMPLOYEE PRIVACY ISSUES • Stored Communications Act Prohibits unauthorized access to electronic communications stored on a third party site. Consent is not a defense if the manager’s demand is considered coercive. • Pietrylvo vs. Hillstone’s Restaurant Group dba Houston’s (NJ 2009)
  31. 31. UNFAIR LABOR PRACTICES • National Labor Relations Act & Railway Labor Act • Discussing terms of conditions of employment protected under the NLRA (an existing union is not required) • Konop versus Hawaiian Airlines, 2002
  32. 32. BACKGROUND CHECKS & THE FCRA Fair Credit Reporting Act (FCRA) - Disclosure requirements - Search results furnished by third parties might be “consumer reports” and search sites might be “consumer reporting agency” under FCRA
  33. 33. To Google or Not to Google? • Screen Consistently • Neutral Party Conducts Search • Use Social Media After Initial In-person • Consult Legal Counsel
  34. 34. To Friend or Not to Friend? • Managers Not “Friend” Subordinates • Employee May Reject Friend Request Without Repercussion • Don’t Friend Applicants
  35. 35. LINKED IN RECOMMENDATIONS • Prohibit all? • Prohibit LinkedIn recommendations by anyone who has formally evaluated • Permit LinkedIn recommendations only of former employees who voluntarily left the organization Source: Littler Group, Privacy and Data Protection Practice Group Blog, Posted 9/8/09
  36. 36. SOCIAL MEDIA POLICIES • Set Clear Expectations • Impact Other Policies (Technology, Harassment, Ethics, Confidentiality) • Enforce Policies • Consistency is Key!
  37. 37. Provide Training • Include in Orientation • Supervisor Awareness is Key • Explain Social Media Impact • Communicate Reporting Structure Issues & Concerns
  38. 38. Questions? Deborah Mourey, Principal Mourey Associates dmourey2@rochester.rr.com Michelle Pedzich, SPHR, Director of Compliance, HR Works, Inc. pedzich@hrworks-inc.com www.hrworks-inc.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×