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Jelly Belly Company
Founded By: Gustav Goelitz
Gustav Goelitz

• Gustav Goelitz and his younger brother Albert traveled to
  Illinois to join an uncle who had emigrated in 1834.
• Within two years, Gustav, 24 and Albert, 21 opened a candy
  making business in a Belleville, Illinois storefront. Gustav
  made the candy and handled store operations. Albert sold the
  candy to the surrounding, towns and villages from a horse
  drawn wagon.
• The business did well, they raised families and opened
  additional plants. In time, Gustav's sons worked in the
  business learning the trade.
• Then the second generation of the family jumped on
  the band wagon of candy innovations by making a
  new type of candy, then called "buttercream"
  candies, including Candy Corn, a sweet that has
  been made since about 1900 (and still use the same
  recipe).

• These candies carried the family through the Great
  Depression and two world wars. Today, the great-
  grandsons of Gustav Goelitz, the fourth generation,
  are still carrying on the tradition of making candy.
• What was a candy factory like a century
  ago? In the early decades of Goelitz
  Confectionery Company, the candy business
  was mainly seasonal.
• March through Thanksgiving the number of
  employees would double to 30 workers in
  preparation for the big autumn candy
  season.
Headquarters in Fairfield, CA
Company Store
Factory Tour
Jelly Belly Cafe

• They carry a great quality menu, and
  two of the featured items are a pizza
  and hamburger that are shaped like a
  Jelly Belly.
Fun Facts about Jelly Belly

• They sponsor team sports, such as:
• Cycling
• Rodeo
• Golf
Special Events

• Longaberger Basketfest
• Over 4,000 Jelly Belly Baskets made
  by customers in 9 days.
Ronald Reagan LOVED Jelly
Bellies

               • In 1967 some of those beans
                 managed to catch the
                 attention of the Governor of
                 California, Ronald Reagan.
               • Throughout his two terms in
                 office, the Governor ate jelly
                 beans and ultimately wrote
                 that famous letter saying "we
                 can hardly start a meeting or
                 make a decision without
                 passing around the jar of jelly
                 beans.“
               • (You can see a replica of the
                 letter at the Jelly Belly Visitor
                 Center).
Flavors at Jelly Belly…
           Samples anyone?

• There are 50 official flavors.
• 10 Sugar-Free jelly bean flavors.
• 10 flavors in sour category.
• 5 ice cream flavors.
• 6 soda pop flavors.
• 5 smoothie flavors.
• 5 superfruit flavors.
• 20 flavors of “Bean-Boozled”
Recipes

• Fruit Salad=
                                  Strawberry       Blueberry       Cantaloupe
                 Kiwi                 Jam




• Candy Apple=
                    Green Apple      Green Apple       Cinnamon




• Lemon Meringue=
  Pie                   Sunkist         Sunkist          Coconut        Coconut
                        Lemon           Lemon
What are the benefits of Jelly
Belly??
          Benefits                  Prices
•   Low-Fat               •   Under $10
•   Balanced sweetness    •   Under $20
•   Good texture          •   Under $50
•   Natural flavor        •   Over $50
•   Fun
•   Mouth watering
•   Tangy
•   Great quality at an
    affordable price!
What’s the most popular flavor ????

• Very Cherry!!
Belly Flops

      • They sell some not-
        so-perfect jelly beans
        called “Bellyflops.”
QUESTIONS?
Proudly made in the U.S.A.




                        www.jellybelly.com

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The History and Products of Jelly Belly Candy Company

  • 3. Gustav Goelitz • Gustav Goelitz and his younger brother Albert traveled to Illinois to join an uncle who had emigrated in 1834. • Within two years, Gustav, 24 and Albert, 21 opened a candy making business in a Belleville, Illinois storefront. Gustav made the candy and handled store operations. Albert sold the candy to the surrounding, towns and villages from a horse drawn wagon. • The business did well, they raised families and opened additional plants. In time, Gustav's sons worked in the business learning the trade.
  • 4. • Then the second generation of the family jumped on the band wagon of candy innovations by making a new type of candy, then called "buttercream" candies, including Candy Corn, a sweet that has been made since about 1900 (and still use the same recipe). • These candies carried the family through the Great Depression and two world wars. Today, the great- grandsons of Gustav Goelitz, the fourth generation, are still carrying on the tradition of making candy.
  • 5. • What was a candy factory like a century ago? In the early decades of Goelitz Confectionery Company, the candy business was mainly seasonal. • March through Thanksgiving the number of employees would double to 30 workers in preparation for the big autumn candy season.
  • 9. Jelly Belly Cafe • They carry a great quality menu, and two of the featured items are a pizza and hamburger that are shaped like a Jelly Belly.
  • 10. Fun Facts about Jelly Belly • They sponsor team sports, such as: • Cycling • Rodeo • Golf
  • 11. Special Events • Longaberger Basketfest • Over 4,000 Jelly Belly Baskets made by customers in 9 days.
  • 12. Ronald Reagan LOVED Jelly Bellies • In 1967 some of those beans managed to catch the attention of the Governor of California, Ronald Reagan. • Throughout his two terms in office, the Governor ate jelly beans and ultimately wrote that famous letter saying "we can hardly start a meeting or make a decision without passing around the jar of jelly beans.“ • (You can see a replica of the letter at the Jelly Belly Visitor Center).
  • 13. Flavors at Jelly Belly… Samples anyone? • There are 50 official flavors. • 10 Sugar-Free jelly bean flavors. • 10 flavors in sour category. • 5 ice cream flavors. • 6 soda pop flavors. • 5 smoothie flavors. • 5 superfruit flavors. • 20 flavors of “Bean-Boozled”
  • 14. Recipes • Fruit Salad= Strawberry Blueberry Cantaloupe Kiwi Jam • Candy Apple= Green Apple Green Apple Cinnamon • Lemon Meringue= Pie Sunkist Sunkist Coconut Coconut Lemon Lemon
  • 15. What are the benefits of Jelly Belly?? Benefits Prices • Low-Fat • Under $10 • Balanced sweetness • Under $20 • Good texture • Under $50 • Natural flavor • Over $50 • Fun • Mouth watering • Tangy • Great quality at an affordable price!
  • 16. What’s the most popular flavor ???? • Very Cherry!!
  • 17. Belly Flops • They sell some not- so-perfect jelly beans called “Bellyflops.”
  • 19. Proudly made in the U.S.A. www.jellybelly.com