3. Gustav Goelitz
• Gustav Goelitz and his younger brother Albert traveled to
Illinois to join an uncle who had emigrated in 1834.
• Within two years, Gustav, 24 and Albert, 21 opened a candy
making business in a Belleville, Illinois storefront. Gustav
made the candy and handled store operations. Albert sold the
candy to the surrounding, towns and villages from a horse
drawn wagon.
• The business did well, they raised families and opened
additional plants. In time, Gustav's sons worked in the
business learning the trade.
4. • Then the second generation of the family jumped on
the band wagon of candy innovations by making a
new type of candy, then called "buttercream"
candies, including Candy Corn, a sweet that has
been made since about 1900 (and still use the same
recipe).
• These candies carried the family through the Great
Depression and two world wars. Today, the great-
grandsons of Gustav Goelitz, the fourth generation,
are still carrying on the tradition of making candy.
5. • What was a candy factory like a century
ago? In the early decades of Goelitz
Confectionery Company, the candy business
was mainly seasonal.
• March through Thanksgiving the number of
employees would double to 30 workers in
preparation for the big autumn candy
season.
12. Ronald Reagan LOVED Jelly
Bellies
• In 1967 some of those beans
managed to catch the
attention of the Governor of
California, Ronald Reagan.
• Throughout his two terms in
office, the Governor ate jelly
beans and ultimately wrote
that famous letter saying "we
can hardly start a meeting or
make a decision without
passing around the jar of jelly
beans.“
• (You can see a replica of the
letter at the Jelly Belly Visitor
Center).
13. Flavors at Jelly Belly…
Samples anyone?
• There are 50 official flavors.
• 10 Sugar-Free jelly bean flavors.
• 10 flavors in sour category.
• 5 ice cream flavors.
• 6 soda pop flavors.
• 5 smoothie flavors.
• 5 superfruit flavors.
• 20 flavors of “Bean-Boozled”
14. Recipes
• Fruit Salad=
Strawberry Blueberry Cantaloupe
Kiwi Jam
• Candy Apple=
Green Apple Green Apple Cinnamon
• Lemon Meringue=
Pie Sunkist Sunkist Coconut Coconut
Lemon Lemon
15. What are the benefits of Jelly
Belly??
Benefits Prices
• Low-Fat • Under $10
• Balanced sweetness • Under $20
• Good texture • Under $50
• Natural flavor • Over $50
• Fun
• Mouth watering
• Tangy
• Great quality at an
affordable price!