• English town
• Clock tower - associate with Big Ben in London
• Modern Clothing - First World
• Product is shown in a good light.
• People being helped are happy
• Bright clothing represents happiness
• Traditional African setting.
• Man buys a drink in England
• The drink makes the man feel good as it is healthy
• Buying the drink also helps benefit a Ugandan family
• Buying the drink makes the man and others in third
world countries happy.
• Everybody is happy because the man bought the
• Man buys drink
• drink makes man healthy
• Man feels good
• charity of drink
• Beneficial to a Ugandan family
• Positive outcome for both consumer and receiver of
charity. Happiness, no poverty.
• Will I not be benefiting myself or others if I do not
buy this drink?
• Short cuts, fast paced.
• Bright lighting.
• Close up of product makes us aware of what is
• Animation suggests a fun lightheartedness.
• Haribo theme tune
• professional adults with childlike, high pitched
• Adults eating and playing with sweets as if they
• In depth conversation about haribos in a meeting
• Acting exited, interesting body language.
• Female brings product to a table in order to
• Childlike conversation about the product in a
humorous, unexpected accent
• Close up of product
• Bright, natural lighting.
• Why are the adults acting like children?
• Why aren't the adults behaving in a professional
• Boy made out of cookies
• River of milk
• Typical fairy tale scene, hansel and gretel type.
• High pitched voice of a young boy.
• All speech sung in rhyme
• Fast attention drawing theme tune without.
• Boy made out of cookies makes a loud entrance
• The milk that the boy was swimming in was so
good that he lost his head. Relates to dunking
cookies into milk for just the 'right time'.
• Baker fixes cookie man.
• Boy indulges in cravendale so much that he
'looses his head'.
• Cartoonlike animation
• Fast cuts
• Are the characters from a fairy tale or are they
invented from scratch in order to entertain?