2. Winstar Interactive Media Services is an outsourced solution partner for your current Ad Operations and
Trafficking needs. Winstar Interactive is a proven market leader in managing outsourced Ad Operations and
Trafficking. For over 15+ years our team of professionals have managed high profile web properties, which
require a complete end to end solution. Current partners like NASDAQ.com and Continental.com rely on
Winstar to maximize their value through precise inventory management.
Let Winstar Interactive be your proven, uninterruptable and ultimate solution for your needs. Focus on your
core business and let our team of experts help you in your Ad Operations and Trafficking. With a
commitment to learning your business, precise and quick turnaround time, industry and technical expertise,
outstanding customer service, and exceptional focus to detail.
In addition, Winstar offers a scalable solution to your Accounting and Back Office operations by providing
additional services including precise and timely billing, client account reconciliation services, monthly aging
reporting and supervision of all collection services.

3. Backend assessment upon setup Manage weekly 3rd party billing customer
Site structural review and tagging agreements
Negotiate Ad server setup and rates Produce site served data reports
Manage Insertion Order warehousing Perform daily site monitoring to prevent ad
malfunctioning
Produce & distribute Purchase Orders
Create and manage an active “Campaign
Manage collection, setup and tracking
List” of customers
of all ad creative’s
Manage all house and remnant inventory
Perform trafficking of all campaigns
and delivery
Direct weekly campaign optimization
Create and build customized reporting tools
Supervise all availability forecasting upon request
Generate month end traffic reports

4. Case Study: NASDAQ OMX (www.nasdaq.com)
Strategy: Deliver an end to end solution for achieving maximum value
across every ad campaign.
Winstar Solution: Dedicated NASDAQ Winstar Interactive employee
Trafficking
Perform trafficking of all ad campaigns in DART for all Nasdaq.com advertising Manage the warehousing
and coordination of all Creative’s, “Internal IO’s” and “Client IO’s”
Coordinate the review of all campaigns with Account Manager’s to ensure proper setup
Perform production and QA of all client/agency creative’s to ensure campaign delivery
Supervise 3rd party ad serving and tracking platforms (i.e. Atlas & MediaPlex) with DART
Work with customer/agency production teams as needed to reconcile creative issues
Account Management
Generate and deliver ad screen shots after setup and distribute to Account Managers
Manage the delivery of campaigns on a regular basis via Winstar Interactive Media’s customized “Red Report” to ensure all campaigns are
pacing for full delivery
Monitor individual campaigns and make optimization recommendations when necessary
Create and build customized DART reports for clients or setup client log in via DART

5. Case Study: NASDAQ OMX (www.nasdaq.com)
Optimization
Add to our capabilities by identifying promising new technologies and getting them working in QC
Maintain a current specifications sheet for all available units
Setup new ad units for delivery in DART like welcome ads, video and other units as necessary
Coordinate and generate the setup of DART sites and zones with NASDAQ’s internal production team
Manage and proactively communicate available inventory to allow for additional sales and revenue for NASDAQ
Monitor the Nasdaq.com site to:
Check for performance problems with all current campaign ad placements
Perform site monitoring to ensure that all client campaigns are running properly in terms of targeting, frequency caps, sponsorships and
special campaign instructions
Manage prevention of blank ads serving, while also Identifying if ad placements are out of alignment or serving improperly
Billing
Produce end-of-month campaign reports to reconcile billing with actual DART numbers and via 3rd party campaign tracking data
Perform full service accounts receivables management including monthly billing, monthly account reconciliation and collections

6. Testimonials
“I have worked with the Winstar Interactive Team for almost a decade and highly recommend their operations department. For
us, the Winstar Operations team is thorough, easy to work with, sensitive to our unique trafficking concerns, and partners with us
to achieve results.”
Bruce Hashim
Vice President & General Manager
NASDAQ OMX
“I wanted to express what a great job Mike is doing for Nasdaq.com. He as acclimated to our business quickly. Mike is always
accessible and has a great work ethic. He is proactive, understands or business issues and has gone above and beyond the call of
duty on many occasions.
We appreciate the contribution he has made to our efforts at Nasdaq.com and it is a pleasure to work with Mike.”
Pat Dignan
Executive Sales Director
NASDAQ OMX
“Mike has become a tremendous asset to our Nasdaq.com team. He has taken the job and now owns it. He’s seeing and
addressing problems before they happen. Mike manages our site and brings production issues that affect our ads to our attention.
Right now we’re just rolling along. DART reports that would take an hour are down to 10 minutes because any issues that might
come up have already been addressed by Mike. It’s very tough to get up to speed in a system as complicated as DART, but at this
point Mike has exceeded the expectations at NASDAQ.”
Speke Wilson
Director, Internet Ad Sales
NASDAQ OMX

7. Perform full service Accounts Receivables management services including:
Produce monthly billing
Perform monthly account reconciliation
Generate monthly aging report
Administer and deliver monthly “Book of Business” report
Supervise all collections
Pay publisher net cash collected accompanied with a detailed report

8. Michael A Palmieri
Director of Operations & Business Development
Office: (561) 201-7210 O Fax: (561) 616-4031
Email: mikep@wims.com
Winstar Online Questionnaire Survey
http://www.winstarinteractive.com/questionnaire.html