Publisher ad op's partner program 2012


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Publisher ad op's partner program 2012

  1. 1. Winstar Interactive Media Services is an outsourced solution partner for your current Ad Operations andTrafficking needs. Winstar Interactive is a proven market leader in managing outsourced Ad Operations andTrafficking. For over 15+ years our team of professionals have managed high profile web properties, whichrequire a complete end to end solution. Current partners like and rely onWinstar to maximize their value through precise inventory management.Let Winstar Interactive be your proven, uninterruptable and ultimate solution for your needs. Focus on yourcore business and let our team of experts help you in your Ad Operations and Trafficking. With acommitment to learning your business, precise and quick turnaround time, industry and technical expertise,outstanding customer service, and exceptional focus to detail.In addition, Winstar offers a scalable solution to your Accounting and Back Office operations by providingadditional services including precise and timely billing, client account reconciliation services, monthly agingreporting and supervision of all collection services.
  2. 2. Backend assessment upon setup Manage weekly 3rd party billing customerSite structural review and tagging agreementsNegotiate Ad server setup and rates Produce site served data reportsManage Insertion Order warehousing Perform daily site monitoring to prevent ad malfunctioningProduce & distribute Purchase Orders Create and manage an active “CampaignManage collection, setup and tracking List” of customers of all ad creative’s Manage all house and remnant inventoryPerform trafficking of all campaigns and deliveryDirect weekly campaign optimization Create and build customized reporting toolsSupervise all availability forecasting upon request Generate month end traffic reports
  3. 3. Case Study: NASDAQ OMX ( Deliver an end to end solution for achieving maximum value across every ad campaign.Winstar Solution: Dedicated NASDAQ Winstar Interactive employeeTraffickingPerform trafficking of all ad campaigns in DART for all advertising Manage the warehousing and coordination of all Creative’s, “Internal IO’s” and “Client IO’s”Coordinate the review of all campaigns with Account Manager’s to ensure proper setupPerform production and QA of all client/agency creative’s to ensure campaign deliverySupervise 3rd party ad serving and tracking platforms (i.e. Atlas & MediaPlex) with DARTWork with customer/agency production teams as needed to reconcile creative issuesAccount ManagementGenerate and deliver ad screen shots after setup and distribute to Account ManagersManage the delivery of campaigns on a regular basis via Winstar Interactive Media’s customized “Red Report” to ensure all campaigns are pacing for full deliveryMonitor individual campaigns and make optimization recommendations when necessaryCreate and build customized DART reports for clients or setup client log in via DART
  4. 4. Case Study: NASDAQ OMX ( Add to our capabilities by identifying promising new technologies and getting them working in QC Maintain a current specifications sheet for all available units Setup new ad units for delivery in DART like welcome ads, video and other units as necessary Coordinate and generate the setup of DART sites and zones with NASDAQ’s internal production team Manage and proactively communicate available inventory to allow for additional sales and revenue for NASDAQ Monitor the site to: Check for performance problems with all current campaign ad placements Perform site monitoring to ensure that all client campaigns are running properly in terms of targeting, frequency caps, sponsorships and special campaign instructions Manage prevention of blank ads serving, while also Identifying if ad placements are out of alignment or serving improperlyBilling Produce end-of-month campaign reports to reconcile billing with actual DART numbers and via 3rd party campaign tracking data Perform full service accounts receivables management including monthly billing, monthly account reconciliation and collections
  5. 5. Testimonials“I have worked with the Winstar Interactive Team for almost a decade and highly recommend their operations department. Forus, the Winstar Operations team is thorough, easy to work with, sensitive to our unique trafficking concerns, and partners with usto achieve results.” Bruce Hashim Vice President & General Manager NASDAQ OMX“I wanted to express what a great job Mike is doing for He as acclimated to our business quickly. Mike is alwaysaccessible and has a great work ethic. He is proactive, understands or business issues and has gone above and beyond the call ofduty on many occasions.We appreciate the contribution he has made to our efforts at and it is a pleasure to work with Mike.” Pat Dignan Executive Sales Director NASDAQ OMX“Mike has become a tremendous asset to our team. He has taken the job and now owns it. He’s seeing andaddressing problems before they happen. Mike manages our site and brings production issues that affect our ads to our attention.Right now we’re just rolling along. DART reports that would take an hour are down to 10 minutes because any issues that mightcome up have already been addressed by Mike. It’s very tough to get up to speed in a system as complicated as DART, but at thispoint Mike has exceeded the expectations at NASDAQ.” Speke Wilson Director, Internet Ad Sales NASDAQ OMX
  6. 6. Perform full service Accounts Receivables management services including: Produce monthly billing Perform monthly account reconciliation Generate monthly aging report Administer and deliver monthly “Book of Business” report Supervise all collections Pay publisher net cash collected accompanied with a detailed report
  7. 7. Michael A Palmieri Director of Operations & Business Development Office: (561) 201-7210 O Fax: (561) 616-4031 Email: Winstar Online Questionnaire Survey