How Emap dramatically cut their website production costs and publishing times with MySource Matrix, the Open Source CMS.


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How Emap dramatically cut their website production costs and publishing times with MySource Matrix, the Open Source CMS.

Presented by Squiz at the Gartner Portals, Content and Collaboration Summit, 2009, in London

Published in: Technology, News & Politics
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  • Emap started life as a local newspaper company in 1947. Today Emap is a global media group, playing a crucial role in giving the retail, media, finance, fashion, health, education, government and automotive sectors the essential news, analysis and access they need to succeed. Previous projects with Squiz – corporate site and insight division (several websites – BRAD, Planet Retail and DeHavilland). Squiz had already delivered fast, successful projects with Emap.
  • needed to be able to efficiently , quickly and cost-effectively produce websites. The previous system had large, costly, hardware requirements and wasn’t fast enough. Integration with SBClient – to enable them to efficiently process bookings made via the web. Also needed to integrate with their marketing database so that web contacts were fed to marketing and automatically saved into their database Their previous system didn’t enable them to make changes to the system themselves – many things required technical knowledge. They needed to regain control over their system so that they had the flexibility to make changes as required, fast and without the need for additional spend or resources. Of course – ROI, as with any CMS project… .
  • Site is due to go live at the end of September. Approx 80 sites will go live at that time. Plan to rollout around 200 sites per year at least. Depending on content and functionality requirements, Emap can now publish a website in half a day . At least a 200% speed improvement. The time saved on content editing, creation and management is now used for system improvements. Also, now that marketing staff are able to create, edit and publish content themselves, additional time has been saved for the web department to devote to further developments. Savings largely because they don’t have to pay license fees . they have also made significant savings on hardware – they’ve gone from 30 servers to 3 servers (virtualized setup). Are able to invest these savings into further system improvements and developments. They now have the power and ability to implement changes themselves. As the system is intuitive and simple to use, they can make complex changes and improvements without the need to employ a third party agency.
  • New functionality and better usability ease of inserting media (images/video), creating new pages and sites, creating custom forms and content in general is much easier to manage. Integration with marketing database providing seamless collection of data Polls Search capability Social media incorporated – twitter/linkedIn/blog plug ins SEO – now able to easily manage URLs, human readable URLs, SEO friendly mark-up is encouraged by the system set-up, the design template also assists in better SEO. Roadmap and confidence in the software – Confidence in the software derived from long relationship with Matrix and Squiz. Have seen that matrix is continuously being developed and improved and is always up to speed with the latest web trends and functionality requirements of its users. Know that there will be frequent and regular updates.
  • How Emap dramatically cut their website production costs and publishing times with MySource Matrix, the Open Source CMS.

    1. 1. How Emap have dramatically cut their website production costs and publishing times with MySource Matrix, the Open Source CMS. Ben Wales - General Manager, Squiz UK
    2. 2. Squiz <ul><li>Founded in 1998, in Sydney </li></ul><ul><li>Supported Open Source </li></ul><ul><li>Offices in Australia, New Zealand, England, Scotland, Poland and shortly America provide 24/7 coverage </li></ul><ul><li>Over 1,200 clients </li></ul><ul><li>Debt free. No Venture Capital. Always profitable. </li></ul><ul><li>Clients including The Electoral Commission, Boots, Hargreaves Lansdown, Shelter, Drinkaware, EMAP </li></ul>
    3. 3. <ul><li>Enterprise Web CMS </li></ul><ul><li>Feature-rich, extendable and scalable </li></ul><ul><li>Clear product and release roadmap </li></ul><ul><li>Supported by Squiz with 24/7 support, warranty, SLA and professional services </li></ul><ul><li>Proven in government, commercial, corporate and not-for-profit sectors </li></ul><ul><li>Enterprise Search </li></ul><ul><li>Federated and Faceted Search </li></ul><ul><li>Superior ranking quality </li></ul><ul><li>Tailored ranking </li></ul><ul><li>Clustered results on-the-fly </li></ul><ul><li>Security Controls </li></ul><ul><li>Index Freshness </li></ul>
    4. 4. Emap <ul><li>Global business-to-business multiplatform media group </li></ul><ul><li>Awards, Conferences, Exhibitions, Publications, Insight </li></ul><ul><li>Automotive, Built Environment, Education, Fashion, Government, Health, Media, Retail </li></ul><ul><li>Turnover £1.154 Billion (2006) </li></ul>
    5. 5. <ul><li>&quot;Going the Open Source route with MySource Matrix has brought a sea change in our web production efforts. Firstly, we’re now spending our cash on development services rather than licences.  Secondly, we have total freedom to deliver new sites, whenever we like.  And thirdly, the Matrix Foundry platform means that we can do all of this rapidly.” </li></ul><ul><li>Jonathan Ferro – Web Director, Emap </li></ul>
    6. 6. Emap Conferences: <ul><li>Roll out hundreds of websites every year </li></ul><ul><ul><li>Cost effectively and fast </li></ul></ul><ul><li>Hand over the keys to the CMS </li></ul><ul><ul><li>Focus on content, not the mechanics </li></ul></ul><ul><ul><li>Flexibility, but with control </li></ul></ul><ul><li>Integrate with booking and marketing systems </li></ul><ul><li>Demonstrate ROI </li></ul><ul><li>And do it all within 5 months </li></ul>
    7. 7. How We Did It… <ul><li>Using out of the box functionality … </li></ul><ul><ul><li>A set of standard EMAP assets needed for an EMAP site </li></ul></ul><ul><ul><li>Automation to combine these assets to form a site when a user creates a base page of a particular type </li></ul></ul><ul><ul><li>Content creators then add content using the standard Matrix administration interface and preview functionality </li></ul></ul><ul><ul><li>Matrix applies human readable URLs for all pages below the top level domain and the design ensures proper semantic mark-up for accessibility and SEO purposes </li></ul></ul>
    8. 8. How We Did It… <ul><li>eCommerce </li></ul><ul><ul><li>Standard matrix functionality for check out, cart and payment </li></ul></ul><ul><li>Extensions to provide a first class intuitive user experience of complex bookings </li></ul><ul><ul><li>Complex combinations of products </li></ul></ul><ul><ul><li>Complex price lists and discounts </li></ul></ul><ul><ul><li>Multi stage process with ability to hop between stages and save the state of an order </li></ul></ul><ul><ul><li>Highly visual, intuitive, plenty of guidance </li></ul></ul>
    9. 9. How We Did It… <ul><li>3 rd party integration using out of the box capabilities </li></ul><ul><ul><li>Back end conference management system </li></ul></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>Payment gateway </li></ul></ul><ul><ul><li>Marketing system </li></ul></ul><ul><ul><li>Email </li></ul></ul>
    10. 11. The Results <ul><li>Publish a new website as quick as half a day </li></ul><ul><li>Websites owned by the content creators, not IT </li></ul><ul><li>Website costs 50% lower </li></ul><ul><li>Emap retains control of brand and compliance </li></ul>
    11. 12. The Results <ul><li>New functionality. Improved usability </li></ul><ul><li>Much improved SEO </li></ul><ul><li>Confidence in the web function </li></ul><ul><ul><li>Jon feels much more able to say ‘Yes’ when the business brings new requirements </li></ul></ul><ul><ul><li>And the business is more inclined to ask! </li></ul></ul>
    12. 13. <ul><li>“ Not only has MySource Matrix saved us time and money, it has given us complete control and flexibility. Matrix is intuitive and easy to use so the content creators can own their sites and we are able to make significant system changes and improvements ourselves. And because Squiz has a clear and published roadmap for Matrix, we have confidence for the long-term.” </li></ul><ul><li>Jonathan Ferro – Web Director, Emap </li></ul>
    13. 14. <ul><ul><li>More Info: </li></ul></ul><ul><ul><li> </li></ul></ul>