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Global Mobile Opportunities & Challenges
- 1. >DRIVING MOBILE OPPORTUNITY GLOBALLY
THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING
<< CHALLENGES
OPPORTUNITIES
> DEAN DONALDSON
GLOBAL DIRECTOR OF MEDIA INNOVATION
@deandonaldson © 2010 MediaMind Technologies Inc. | All rights reserved
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 2. It’s Sunny
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 3. It’s Rainy
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 4. It’s Snowy
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 5. It’s Ringing!
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 6. more people
in japan now
surf the web
from a mobile phone
than from a PC
I-Igma
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 7. 6Eb
GLOBAL MOBILE DATA
=6Petabytes
Internet
6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 8. 2010 US Ad Spend in $Bn
90
x1.2 84
68 70
45
x2 50
23
26
0
1
Mobile
x3
Online 3
TV
2010 Mobile
Online
TV
2015
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 9. 2010 US Ad Spend in $Bn
90
84
$500
68 70
45
50
23
bn
26
0
1
Mobile
Online 3
TV
2010 Mobile
Online
TV
2015
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 10. Global Ad Economy (Millions)
600
382
450
370
300
150
0 130 196
2010
2015
Digital Non-Digital
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 11. Global Ad Economy (Millions)
600
1/3
382
450
370
300
150
0 130 196
2010
2015
Digital Non-Digital
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 12. Consumer Replacement
mobile: 12-18 months
laptop: 3-4 years
television: 7-10 years
6 months
Tuesday, 25 October 11
© 2011 MediaMind. A division of DG
- 13. 500 million
smartphones a year are
going to be sold over time
Steve Balmer
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 14. 2x
as TV | as PC
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 15. 6x
penetration
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 17. Fact #1
Evenings are most
effective
for mobile advertising
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 18. Fact #2
apple
TRUMPS
android
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 19. Fact #3
CTR
more
clicks
than your PC
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 24. <10%
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 25. `
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 26. Location, Location
Location!
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 27. data shows
consumers engage with ads in
desktop
applications for longer
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 28. Impact:
changing the train of
thought © 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 29. Personal Web
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 30. Personal Web
60/40
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 31. Personal Web
60/40
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 32. 50%
Social Interaction
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 33. 80%
Social Interaction
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 34. Social Interaction
100%
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 35. Evolution
content + apps + ads
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 37. Media migration
‣ Personal TV 2010
VOD across multiple devices
Locations tailored to individual
‣ Web TV
Computer as interactive TV set
User generated content
‣ Digital TV
TV set as display device
High Definition architecture
‣ Analogue TV
Centralized, passive, limited choice
Single location viewing
1980
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 41. © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 42. beyond the
browser
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 44. 60/40
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 45. €£$
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 46. 60%
v.5%
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 47. apps
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 48. HTML5
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 49. 2015 eReader user base
= daily readership of newspapers
+ people who buy books
combined
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 50. 2016
ePaper $1
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 51. 2011 MOBi award for best iPad/Tablet ad
First ‘Gamified’ HTML5 Rich Media ad
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 52. of under 15’s by 2015 will all use
50%
touchscreens
© 2008 Eyeblaster. All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 53. © 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 54. compare amazon
instantly
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 55. © 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 56. © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 57. Air Tagging
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 58. visualization of search
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 59. 2017
“human? How may I help you,
”
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 60. personally
identifiable © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 61. © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 62. © 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 63. payment
system
2015
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 64. $$$
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 65. Sensory surround
((( (
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 66. Smart Appliances
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 67. ∞=1
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
- 68. 1=1
Tuesday, 25 October 11
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
- 69. © 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 70. © 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 71. 1=∞
{ ubiquitous computing (ubicomp) }
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 72. Smart Tags
RFID
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 73. 2012
1 TRILLION
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 74. © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 75. © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 76. © 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 77. © 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 78. Science Fiction or Fact?
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 79. Science Fiction or Fact?
• Chips linked to Internet
Active up to 500m radius
• Wave-and-Pay + GPS
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 80. Science Fiction or Fact?
• Chips linked to Internet
Active up to 500m radius
• Wave-and-Pay + GPS
Personal Identification Device (PID)
= targeted ads
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 81. © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 82. © 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 83. Toshiba
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 84. [data]
© 2010 MediaMind Technologies Inc | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 87. Going to ‘the Flicks’
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 88. Power of XBox in the palm of your hand
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 89. reinventing the
remote control
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11
- 90. most looked at screen in home
2nd
is the mobile
© 2008 Eyeblaster. All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Tuesday, 25 October 11
- 94. thank you!
www.mediamind.com
dean.donaldson@mediamind.com
917.640.3095
@deandonaldson
@mediamind
@dgitnetwork
© 2011 MediaMind. A division of DG
Tuesday, 25 October 11