Global Mobile Opportunities & Challenges

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Mobile now and next for AdTech Tokyo 2011

Published in: Technology, Business

Global Mobile Opportunities & Challenges

  1. >DRIVING MOBILE OPPORTUNITY GLOBALLY THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING << CHALLENGES OPPORTUNITIES > DEAN DONALDSON GLOBAL DIRECTOR OF MEDIA INNOVATION @deandonaldson © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind. A division of DGTuesday, 25 October 11
  2. It’s Sunny © 2011 MediaMind. A division of DGTuesday, 25 October 11
  3. It’s Rainy © 2011 MediaMind. A division of DGTuesday, 25 October 11
  4. It’s Snowy © 2011 MediaMind. A division of DGTuesday, 25 October 11
  5. It’s Ringing! © 2011 MediaMind. A division of DGTuesday, 25 October 11
  6. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2011 MediaMind. A division of DGTuesday, 25 October 11
  7. 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  8. 2010 US Ad Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  9. 2010 US Ad Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  10. Global Ad Economy (Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
  11. Global Ad Economy (Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
  12. Consumer Replacement mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 monthsTuesday, 25 October 11 © 2011 MediaMind. A division of DG
  13. 500 million smartphones a year are going to be sold over time Steve Balmer © 2011 MediaMind. A division of DGTuesday, 25 October 11
  14. 2x as TV | as PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
  15. 6x penetration © 2011 MediaMind. A division of DGTuesday, 25 October 11
  16. Cross Channel Campaign © 2011 MediaMind. A division of DGTuesday, 25 October 11
  17. Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind. A division of DGTuesday, 25 October 11
  18. Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DGTuesday, 25 October 11
  19. Fact #3 CTR more clicks than your PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
  20. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  21. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  22. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  23. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  24. <10% © 2011 MediaMind. A division of DGTuesday, 25 October 11
  25. ` © 2011 MediaMind. A division of DGTuesday, 25 October 11
  26. Location, Location Location! © 2011 MediaMind. A division of DGTuesday, 25 October 11
  27. data shows consumers engage with ads in desktop applications for longer © 2011 MediaMind. A division of DGTuesday, 25 October 11
  28. Impact: changing the train of thought © 2011 MediaMind. A division of DGTuesday, 25 October 11
  29. Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  30. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  31. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  32. 50% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  33. 80% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  34. Social Interaction 100% © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  35. Evolution content + apps + ads © 2011 MediaMind. A division of DGTuesday, 25 October 11
  36. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  37. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  38. 2015 Global Mobile TV $264m © 2011 MediaMind. A division of DGTuesday, 25 October 11
  39. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  40. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  41. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  42. beyond the browser © 2011 MediaMind. A division of DGTuesday, 25 October 11
  43. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  44. 60/40 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  45. €£$ © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  46. 60% v.5% © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  47. apps © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  48. HTML5 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  49. 2015 eReader user base = daily readership of newspapers + people who buy books combined © 2011 MediaMind. A division of DGTuesday, 25 October 11
  50. 2016 ePaper $1 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  51. 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DGTuesday, 25 October 11
  52. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  53. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  54. compare amazon instantly © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  55. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  56. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  57. Air Tagging © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  58. visualization of search © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  59. 2017“human? How may I help you, ” © 2011 MediaMind. A division of DGTuesday, 25 October 11
  60. personally identifiable © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  61. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  62. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  63. payment system 2015 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  64. $$$ © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  65. Sensory surround ((( ( © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  66. Smart Appliances © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  67. ∞=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  68. 1=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  69. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  70. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  71. 1=∞ { ubiquitous computing (ubicomp) } © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  72. Smart TagsRFID © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  73. 2012 1 TRILLION © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  74. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  75. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  76. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  77. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  78. Science Fiction or Fact? © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  79. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  80. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  81. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  82. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  83. Toshiba © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  84. [data] © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  85. Tuesday, 25 October 11 3? screens © 2011 MediaMind. A division of DG
  86. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  87. Going to ‘the Flicks’ © 2011 MediaMind. A division of DGTuesday, 25 October 11
  88. Power of XBox in the palm of your hand © 2011 MediaMind. A division of DGTuesday, 25 October 11
  89. reinventing the remote control © 2011 MediaMind. A division of DGTuesday, 25 October 11
  90. most looked at screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  91. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  92. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  93. Online. Mobile. Out of Home. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  94. thank you! www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DGTuesday, 25 October 11

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