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>DRIVING MOBILE OPPORTUNITY GLOBALLY        THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING                ...
It’s Sunny                              © 2011 MediaMind. A division of DGTuesday, 25 October 11
It’s Rainy                               © 2011 MediaMind. A division of DGTuesday, 25 October 11
It’s Snowy                              © 2011 MediaMind. A division of DGTuesday, 25 October 11
It’s Ringing!                               © 2011 MediaMind. A division of DGTuesday, 25 October 11
more people                                  in japan now                surf the web                         from a mobil...
6Eb                           GLOBAL MOBILE DATA                                     =6Petabytes                          ...
2010 US Ad Spend in $Bn                    90                                                         x1.2                ...
2010 US Ad Spend in $Bn                    90                                                                             ...
Global Ad Economy (Millions)                         600                                                            382   ...
Global Ad Economy (Millions)                         600                         1/3                                      ...
Consumer Replacement       mobile: 12-18 months       laptop: 3-4 years       television: 7-10 years      6 monthsTuesday,...
500 million                           smartphones a year are                         going to be sold over time           ...
2x                         as TV | as PC                                         © 2011 MediaMind. A division of DGTuesday...
6x                         penetration                               © 2011 MediaMind. A division of DGTuesday, 25 October...
Cross Channel Campaign                               © 2011 MediaMind. A division of DGTuesday, 25 October 11
Fact #1        Evenings are most        effective        for mobile advertising                                 © 2011 Med...
Fact #2        apple        TRUMPS        android                         © 2011 MediaMind. A division of DGTuesday, 25 Oc...
Fact #3                                CTR        more        clicks        than your PC                         © 2011 Me...
© 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2011 MediaMind. A division of DGTuesday, 25 October 11
<10%                           © 2011 MediaMind. A division of DGTuesday, 25 October 11
`                             © 2011 MediaMind. A division of DGTuesday, 25 October 11
Location, Location                                          Location!                                                © 201...
data shows    consumers engage with ads in                            desktop                         applications for lon...
Impact:                   changing the train of                     thought        © 2011 MediaMind. A division of DGTuesd...
Personal Web                         © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
Personal Web           60/40                         © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 O...
Personal Web           60/40                         © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 O...
50%      Social Interaction                           © 2010 MediaMind Technologies Inc | All rights reserved             ...
80%      Social Interaction                           © 2010 MediaMind Technologies Inc | All rights reserved             ...
Social Interaction  100%                           © 2010 MediaMind Technologies Inc | All rights reserved                ...
Evolution     content + apps + ads                         © 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2011 MediaMind. A division of DGTuesday, 25 October 11
Media migration      ‣ Personal TV                                      2010                  VOD across multiple devices ...
2015 Global Mobile TV          $264m                            © 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
beyond the                         browser                              © 2011 MediaMind. A division of DGTuesday, 25 Octo...
© 2011 MediaMind. A division of DGTuesday, 25 October 11
60/40                             © 2011 MediaMind. A division of DGTuesday, 25 October 11
€£$                         © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
60%                    v.5%                           © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 ...
apps                          © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
HTML5                          © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
2015 eReader user base                = daily readership of newspapers                    + people who buy books          ...
2016            ePaper $1                                © 2010 MediaMind Technologies Inc | All rights reserved          ...
2011 MOBi award for best iPad/Tablet ad      First ‘Gamified’ HTML5 Rich Media ad                                          ...
of under 15’s by 2015 will all use                                              50%                                   touc...
© 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 MediaMind Technologies Inc. | Al...
compare     amazon                instantly                                     © 2010 MediaMind Technologies Inc | All ri...
© 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 MediaMind Technologies Inc. | Al...
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
Air Tagging                         © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
visualization of search                           © 2010 MediaMind Technologies Inc | All rights reserved                 ...
2017“human?  How may I help you,       ”                               © 2011 MediaMind. A division of DGTuesday, 25 Octob...
personally     identifiable        © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
© 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 MediaMind Technologies Inc. | Al...
payment                           system                         2015                                    © 2010 MediaMind ...
$$$                           © 2010 MediaMind Technologies Inc | All rights reserved                              © 2010 ...
Sensory surround                         (((   (                                   © 2010 MediaMind Technologies Inc | All...
Smart Appliances                         © 2010 MediaMind Technologies Inc | All rights reserved                          ...
∞=1Tuesday, 25 October 11                         © 2010 MediaMind Technologies Inc | All rights reserved                 ...
1=1Tuesday, 25 October 11                         © 2010 MediaMind Technologies Inc | All rights reserved                 ...
© 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 MediaMind Technologies Inc. | Al...
© 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 MediaMind Technologies Inc. | Al...
1=∞                         { ubiquitous computing (ubicomp) }                                                      © 2010...
Smart TagsRFID                         © 2010 MediaMind Technologies Inc | All rights reserved                            ...
2012                         1 TRILLION                                © 2010 MediaMind Technologies Inc. | All rights res...
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
© 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 MediaMind Technologies Inc. | Al...
© 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 MediaMind Technologies Inc. | Al...
Science Fiction or Fact?                                 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, ...
Science Fiction or Fact?      • Chips linked to Internet                  Active up to 500m radius      • Wave-and-Pay + G...
Science Fiction or Fact?      • Chips linked to Internet                  Active up to 500m radius      • Wave-and-Pay + G...
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
Toshiba                         © 2010 MediaMind Technologies Inc | All rights reserved                            © 2010 ...
[data]                          © 2010 MediaMind Technologies Inc | All rights reserved                             © 2010...
Tuesday, 25 October 11                         3?                         screens                               © 2011 Med...
© 2011 MediaMind. A division of DGTuesday, 25 October 11
Going to ‘the Flicks’                                          © 2011 MediaMind. A division of DGTuesday, 25 October 11
Power of XBox in the palm of your hand                                                         © 2011 MediaMind. A divisio...
reinventing the                         remote control                                   © 2011 MediaMind. A division of D...
most looked at screen in home                                                  2nd                                        ...
© 2011 MediaMind. A division of DGTuesday, 25 October 11
© 2011 MediaMind. A division of DGTuesday, 25 October 11
Online. Mobile. Out of Home.                                                    © 2011 MediaMind. A division of DGTuesday,...
thank you!                               www.mediamind.com                                     dean.donaldson@mediamind.co...
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Global Mobile Opportunities & Challenges

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Mobile now and next for AdTech Tokyo 2011

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Transcript of "Global Mobile Opportunities & Challenges"

  1. 1. >DRIVING MOBILE OPPORTUNITY GLOBALLY THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING << CHALLENGES OPPORTUNITIES > DEAN DONALDSON GLOBAL DIRECTOR OF MEDIA INNOVATION @deandonaldson © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind. A division of DGTuesday, 25 October 11
  2. 2. It’s Sunny © 2011 MediaMind. A division of DGTuesday, 25 October 11
  3. 3. It’s Rainy © 2011 MediaMind. A division of DGTuesday, 25 October 11
  4. 4. It’s Snowy © 2011 MediaMind. A division of DGTuesday, 25 October 11
  5. 5. It’s Ringing! © 2011 MediaMind. A division of DGTuesday, 25 October 11
  6. 6. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2011 MediaMind. A division of DGTuesday, 25 October 11
  7. 7. 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  8. 8. 2010 US Ad Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  9. 9. 2010 US Ad Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  10. 10. Global Ad Economy (Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
  11. 11. Global Ad Economy (Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
  12. 12. Consumer Replacement mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 monthsTuesday, 25 October 11 © 2011 MediaMind. A division of DG
  13. 13. 500 million smartphones a year are going to be sold over time Steve Balmer © 2011 MediaMind. A division of DGTuesday, 25 October 11
  14. 14. 2x as TV | as PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
  15. 15. 6x penetration © 2011 MediaMind. A division of DGTuesday, 25 October 11
  16. 16. Cross Channel Campaign © 2011 MediaMind. A division of DGTuesday, 25 October 11
  17. 17. Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind. A division of DGTuesday, 25 October 11
  18. 18. Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DGTuesday, 25 October 11
  19. 19. Fact #3 CTR more clicks than your PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
  20. 20. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  21. 21. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  22. 22. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  23. 23. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  24. 24. <10% © 2011 MediaMind. A division of DGTuesday, 25 October 11
  25. 25. ` © 2011 MediaMind. A division of DGTuesday, 25 October 11
  26. 26. Location, Location Location! © 2011 MediaMind. A division of DGTuesday, 25 October 11
  27. 27. data shows consumers engage with ads in desktop applications for longer © 2011 MediaMind. A division of DGTuesday, 25 October 11
  28. 28. Impact: changing the train of thought © 2011 MediaMind. A division of DGTuesday, 25 October 11
  29. 29. Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  30. 30. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  31. 31. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  32. 32. 50% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  33. 33. 80% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  34. 34. Social Interaction 100% © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  35. 35. Evolution content + apps + ads © 2011 MediaMind. A division of DGTuesday, 25 October 11
  36. 36. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  37. 37. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  38. 38. 2015 Global Mobile TV $264m © 2011 MediaMind. A division of DGTuesday, 25 October 11
  39. 39. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  40. 40. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  41. 41. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  42. 42. beyond the browser © 2011 MediaMind. A division of DGTuesday, 25 October 11
  43. 43. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  44. 44. 60/40 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  45. 45. €£$ © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  46. 46. 60% v.5% © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  47. 47. apps © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  48. 48. HTML5 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  49. 49. 2015 eReader user base = daily readership of newspapers + people who buy books combined © 2011 MediaMind. A division of DGTuesday, 25 October 11
  50. 50. 2016 ePaper $1 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  51. 51. 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DGTuesday, 25 October 11
  52. 52. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  53. 53. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  54. 54. compare amazon instantly © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  55. 55. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  56. 56. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  57. 57. Air Tagging © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  58. 58. visualization of search © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  59. 59. 2017“human? How may I help you, ” © 2011 MediaMind. A division of DGTuesday, 25 October 11
  60. 60. personally identifiable © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  61. 61. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  62. 62. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  63. 63. payment system 2015 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  64. 64. $$$ © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  65. 65. Sensory surround ((( ( © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  66. 66. Smart Appliances © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  67. 67. ∞=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  68. 68. 1=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  69. 69. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  70. 70. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  71. 71. 1=∞ { ubiquitous computing (ubicomp) } © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  72. 72. Smart TagsRFID © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  73. 73. 2012 1 TRILLION © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  74. 74. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  75. 75. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  76. 76. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  77. 77. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  78. 78. Science Fiction or Fact? © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  79. 79. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  80. 80. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  81. 81. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  82. 82. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  83. 83. Toshiba © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  84. 84. [data] © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  85. 85. Tuesday, 25 October 11 3? screens © 2011 MediaMind. A division of DG
  86. 86. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  87. 87. Going to ‘the Flicks’ © 2011 MediaMind. A division of DGTuesday, 25 October 11
  88. 88. Power of XBox in the palm of your hand © 2011 MediaMind. A division of DGTuesday, 25 October 11
  89. 89. reinventing the remote control © 2011 MediaMind. A division of DGTuesday, 25 October 11
  90. 90. most looked at screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  91. 91. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  92. 92. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  93. 93. Online. Mobile. Out of Home. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  94. 94. thank you! www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DGTuesday, 25 October 11
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