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Global Mobile Opportunities & Challenges
1.
>DRIVING MOBILE OPPORTUNITY
GLOBALLY THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING << CHALLENGES OPPORTUNITIES > DEAN DONALDSON GLOBAL DIRECTOR OF MEDIA INNOVATION @deandonaldson © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind. A division of DG Tuesday, 25 October 11
2.
It’s Sunny
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
3.
It’s Rainy
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
4.
It’s Snowy
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
5.
It’s Ringing!
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
6.
more people
in japan now surf the web from a mobile phone than from a PC I-Igma © 2011 MediaMind. A division of DG Tuesday, 25 October 11
7.
6Eb
GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
8.
2010 US Ad
Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DG Tuesday, 25 October 11
9.
2010 US Ad
Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DG Tuesday, 25 October 11
10.
Global Ad Economy
(Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DG Tuesday, 25 October 11
11.
Global Ad Economy
(Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DG Tuesday, 25 October 11
12.
Consumer Replacement
mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 months Tuesday, 25 October 11 © 2011 MediaMind. A division of DG
13.
500 million
smartphones a year are going to be sold over time Steve Balmer © 2011 MediaMind. A division of DG Tuesday, 25 October 11
14.
2x
as TV | as PC © 2011 MediaMind. A division of DG Tuesday, 25 October 11
15.
6x
penetration © 2011 MediaMind. A division of DG Tuesday, 25 October 11
16.
Cross Channel Campaign
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
17.
Fact #1
Evenings are most effective for mobile advertising © 2011 MediaMind. A division of DG Tuesday, 25 October 11
18.
Fact #2
apple TRUMPS android © 2011 MediaMind. A division of DG Tuesday, 25 October 11
19.
Fact #3
CTR more clicks than your PC © 2011 MediaMind. A division of DG Tuesday, 25 October 11
20.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
21.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
22.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
23.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
24.
<10%
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
25.
`
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
26.
Location, Location
Location! © 2011 MediaMind. A division of DG Tuesday, 25 October 11
27.
data shows
consumers engage with ads in desktop applications for longer © 2011 MediaMind. A division of DG Tuesday, 25 October 11
28.
Impact:
changing the train of thought © 2011 MediaMind. A division of DG Tuesday, 25 October 11
29.
Personal Web
© 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
30.
Personal Web
60/40 © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
31.
Personal Web
60/40 © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
32.
50%
Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
33.
80%
Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
34.
Social Interaction
100% © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
35.
Evolution
content + apps + ads © 2011 MediaMind. A division of DG Tuesday, 25 October 11
36.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
37.
Media migration
‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
38.
2015 Global Mobile
TV $264m © 2011 MediaMind. A division of DG Tuesday, 25 October 11
39.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
40.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
41.
© 2010 MediaMind
Technologies Inc. | All rights reserved Tuesday, 25 October 11
42.
beyond the
browser © 2011 MediaMind. A division of DG Tuesday, 25 October 11
43.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
44.
60/40
© 2011 MediaMind. A division of DG Tuesday, 25 October 11
45.
€£$
© 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
46.
60%
v.5% © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
47.
apps
© 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
48.
HTML5
© 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
49.
2015 eReader user
base = daily readership of newspapers + people who buy books combined © 2011 MediaMind. A division of DG Tuesday, 25 October 11
50.
2016
ePaper $1 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
51.
2011 MOBi award
for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DG Tuesday, 25 October 11
52.
of under 15’s
by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
53.
© 2010 MediaMind
Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
54.
compare
amazon instantly © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
55.
© 2010 MediaMind
Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
56.
© 2010 MediaMind
Technologies Inc. | All rights reserved Tuesday, 25 October 11
57.
Air Tagging
© 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
58.
visualization of search
© 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
59.
2017 “human? How
may I help you, ” © 2011 MediaMind. A division of DG Tuesday, 25 October 11
60.
personally
identifiable © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
61.
© 2010 MediaMind
Technologies Inc. | All rights reserved Tuesday, 25 October 11
62.
© 2010 MediaMind
Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
63.
payment
system 2015 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
64.
$$$
© 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
65.
Sensory surround
((( ( © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
66.
Smart Appliances
© 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
67.
∞=1 Tuesday, 25 October
11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
68.
1=1 Tuesday, 25 October
11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
69.
© 2010 MediaMind
Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
70.
© 2010 MediaMind
Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
71.
1=∞
{ ubiquitous computing (ubicomp) } © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
72.
Smart Tags RFID
© 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
73.
2012
1 TRILLION © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
74.
© 2010 MediaMind
Technologies Inc. | All rights reserved Tuesday, 25 October 11
75.
© 2010 MediaMind
Technologies Inc. | All rights reserved Tuesday, 25 October 11
76.
© 2010 MediaMind
Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
77.
© 2010 MediaMind
Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
78.
Science Fiction or
Fact? © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
79.
Science Fiction or
Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
80.
Science Fiction or
Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
81.
© 2010 MediaMind
Technologies Inc. | All rights reserved Tuesday, 25 October 11
82.
© 2010 MediaMind
Technologies Inc. | All rights reserved Tuesday, 25 October 11
83.
Toshiba
© 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
84.
[data]
© 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
85.
Tuesday, 25 October
11 3? screens © 2011 MediaMind. A division of DG
86.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
87.
Going to ‘the
Flicks’ © 2011 MediaMind. A division of DG Tuesday, 25 October 11
88.
Power of XBox
in the palm of your hand © 2011 MediaMind. A division of DG Tuesday, 25 October 11
89.
reinventing the
remote control © 2011 MediaMind. A division of DG Tuesday, 25 October 11
90.
most looked at
screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 25 October 11
91.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
92.
© 2011 MediaMind.
A division of DG Tuesday, 25 October 11
93.
Online. Mobile. Out
of Home. © 2011 MediaMind. A division of DG Tuesday, 25 October 11
94.
thank you!
www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DG Tuesday, 25 October 11
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