Global Mobile Opportunities & Challenges
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Global Mobile Opportunities & Challenges

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Mobile now and next for AdTech Tokyo 2011

Mobile now and next for AdTech Tokyo 2011

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    Global Mobile Opportunities & Challenges Global Mobile Opportunities & Challenges Presentation Transcript

    • >DRIVING MOBILE OPPORTUNITY GLOBALLY THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING << CHALLENGES OPPORTUNITIES > DEAN DONALDSON GLOBAL DIRECTOR OF MEDIA INNOVATION @deandonaldson © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • It’s Sunny © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • It’s Rainy © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • It’s Snowy © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • It’s Ringing! © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 2010 US Ad Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • 2010 US Ad Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Global Ad Economy (Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Global Ad Economy (Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Consumer Replacement mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 monthsTuesday, 25 October 11 © 2011 MediaMind. A division of DG
    • 500 million smartphones a year are going to be sold over time Steve Balmer © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • 2x as TV | as PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • 6x penetration © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Cross Channel Campaign © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Fact #3 CTR more clicks than your PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • <10% © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • ` © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Location, Location Location! © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • data shows consumers engage with ads in desktop applications for longer © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Impact: changing the train of thought © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 50% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 80% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Social Interaction 100% © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Evolution content + apps + ads © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 2015 Global Mobile TV $264m © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • beyond the browser © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • 60/40 © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • €£$ © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 60% v.5% © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • apps © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • HTML5 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 2015 eReader user base = daily readership of newspapers + people who buy books combined © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • 2016 ePaper $1 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • compare amazon instantly © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Air Tagging © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • visualization of search © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 2017“human? How may I help you, ” © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • personally identifiable © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • payment system 2015 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • $$$ © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Sensory surround ((( ( © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Smart Appliances © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • ∞=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
    • 1=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
    • © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 1=∞ { ubiquitous computing (ubicomp) } © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Smart TagsRFID © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • 2012 1 TRILLION © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Science Fiction or Fact? © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Toshiba © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • [data] © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • Tuesday, 25 October 11 3? screens © 2011 MediaMind. A division of DG
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Going to ‘the Flicks’ © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Power of XBox in the palm of your hand © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • reinventing the remote control © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • most looked at screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • Online. Mobile. Out of Home. © 2011 MediaMind. A division of DGTuesday, 25 October 11
    • thank you! www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DGTuesday, 25 October 11