Global Mobile Opportunities & Challenges

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Mobile now and next for AdTech Tokyo 2011

Mobile now and next for AdTech Tokyo 2011

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  • 1. >DRIVING MOBILE OPPORTUNITY GLOBALLY THE CHALLENGES AND OPPORTUNITIES OF EMBRACING MOBILE MARKETING << CHALLENGES OPPORTUNITIES > DEAN DONALDSON GLOBAL DIRECTOR OF MEDIA INNOVATION @deandonaldson © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 2. It’s Sunny © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 3. It’s Rainy © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 4. It’s Snowy © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 5. It’s Ringing! © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 6. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 7. 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 8. 2010 US Ad Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 9. 2010 US Ad Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 10. Global Ad Economy (Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 11. Global Ad Economy (Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 12. Consumer Replacement mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 monthsTuesday, 25 October 11 © 2011 MediaMind. A division of DG
  • 13. 500 million smartphones a year are going to be sold over time Steve Balmer © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 14. 2x as TV | as PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 15. 6x penetration © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 16. Cross Channel Campaign © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 17. Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 18. Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 19. Fact #3 CTR more clicks than your PC © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 20. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 21. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 22. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 23. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 24. <10% © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 25. ` © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 26. Location, Location Location! © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 27. data shows consumers engage with ads in desktop applications for longer © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 28. Impact: changing the train of thought © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 29. Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 30. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 31. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 32. 50% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 33. 80% Social Interaction © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 34. Social Interaction 100% © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 35. Evolution content + apps + ads © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 36. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 37. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 38. 2015 Global Mobile TV $264m © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 39. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 40. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 41. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 42. beyond the browser © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 43. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 44. 60/40 © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 45. €£$ © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 46. 60% v.5% © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 47. apps © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 48. HTML5 © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 49. 2015 eReader user base = daily readership of newspapers + people who buy books combined © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 50. 2016 ePaper $1 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 51. 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 52. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 53. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 54. compare amazon instantly © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 55. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 56. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 57. Air Tagging © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 58. visualization of search © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 59. 2017“human? How may I help you, ” © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 60. personally identifiable © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 61. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 62. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 63. payment system 2015 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 64. $$$ © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 65. Sensory surround ((( ( © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 66. Smart Appliances © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 67. ∞=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  • 68. 1=1Tuesday, 25 October 11 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved
  • 69. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 70. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 71. 1=∞ { ubiquitous computing (ubicomp) } © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 72. Smart TagsRFID © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 73. 2012 1 TRILLION © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 74. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 75. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 76. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 77. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 78. Science Fiction or Fact? © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 79. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 80. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 81. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 82. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 83. Toshiba © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 84. [data] © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 85. Tuesday, 25 October 11 3? screens © 2011 MediaMind. A division of DG
  • 86. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 87. Going to ‘the Flicks’ © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 88. Power of XBox in the palm of your hand © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 89. reinventing the remote control © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 90. most looked at screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 25 October 11
  • 91. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 92. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 93. Online. Mobile. Out of Home. © 2011 MediaMind. A division of DGTuesday, 25 October 11
  • 94. thank you! www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DGTuesday, 25 October 11