Local listing optimisation or local citation building is an integral part of local search optimisation and Local SEO. It is where your business Name, Address and Phone Number (NAP) need to be consistently listed in multiple local on-line directories or listing sites. The trouble is, not many people explain why... this white paper explains why LLO is necessary and what you can do to maximise your local search performance by following MiShop.local's 7 Cs of local listing optimisation.