Blekko can be highly effective against the scourge of Spamdexing because it uses algorithms that exclude web pages utilizing spamdexing tactics.Blekko have the analyzing ability to determine if a particular website has resorted to keyword stuffing.
2. Spam has become a modern day scourge that continues to cause
extensive damage to Internet users as well as internet service providers.
New age search engines like blekko provide consumers with
comprehensive protection from spam and spammers.
The new age consumer search engine lays extensive focus on delivery
of quality information from the best sites for the most relevant
information.
In the following section we shall deal in detail with spam, spammers,
their unscrupulous tactics. and what can be done to protect oneself
from this menace.
3. WHAT IS SPAM?
The term spam is internet slang for unsolicited commercial mails or
unsolicited junk mails. Some people also hold the opinion that spam is
an abbreviation for stupid, pointless, annoying mail.
These types of mails are generally used by tricksters or fraudsters for
phishing, money laundering schemes, quick get rich schemes, Nigerian
scams and/or for selling fake weight reducing, penis enlargement,
breast enhancement pills, pirated software, etc.
Phishing apart from selling of fake drugs perhaps is the most dangerous
scam perpetrated by spammers.
Phishing in general refers to fraudulent e-mail messages that may seem
to be originating from an authentic source like your bank, company,
university, etc. Clicking or replying to the message may result in your
identity theft.
4. Perpetrators can get hold of your credit card no., bank account
information, and other relevant passwords. Fraudsters indulging in such
type of scams create fear and panic among consumers to elicit the
desired information.
One common example is someone receiving a mail from their bank
stating that their security has been compromised with and needed
immediately are their account information, credit card no., internet
banking password, etc. to verify whether they are the right person on
not.
The person in a state of panic gives all the personal information related
to their bank account. This information is then used by tricksters to
withdraw money from the account or commit other financial
irregularities.
5. HOW SPAMMERS OPERATE
It must be noted that very few or no organizations of repute indulge in
spamming. Next time you receive a message in e-mail or are directed to
the so called website of a Fortune 500 company, it should immediately
set the alarm bell ringing.
Despite all round effort by government agencies, internet service
providers (ISPs), IT companies etc., spam is a scourge that simply
refuses to die or even slow down.
This is understandable as spam like junk mail entails a very low
operating cost. Almost all the cost is born by the carrier and the
receiver. The spammer does not contribute anything from his own
pocket for the bandwidth tied up in the delivery of spam.
6. Spamming is very much like shooting in the dark. Since spammers do not have
to bear any cost of sending these bogus messages, they do not put any effort
in verifying the email addresses of people to whom they may be sending spam.
They just collect the addresses from the net, buy it from somewhere or use
special software called bots to scour the website and find addresses for them.
It is also not uncommon for spammers to generate thousands of their own e-
mail addresses.
As a result a lot of e-mails bounce i.e. they are not delivered. This though does
not deter the spammers as they are willing to send out thousands of e-mails.
This is done in the hope that they may draw in their net a few unsuspecting or
gullible consumers, who they can milk for all they are worth.
Another common trick used by spammers is to entice you to open the email
account by making the subject line alluring and attention grabbing. An offer of
transferring millions of dollars in your account or a scheme of doubling your
money in one year can make some people pretty excited.
7. Once you open the e-mail account you are asked for certain personal
information and some money upfront to carry out the necessary
paperwork.
People who fall prey to such scam realize over time to their horror that
it is a gamble where they can continue playing without any hope ever of
winning anything.
Under such circumstances the effort of people who launched the spam
free search engine blekko in to the market must be lauded. This search
engine was launched for the sole purpose of dealing with the menace
of spam so that innocent net users are not victimized.
The chief mission, goal, and objective of this search engine are to give a
spam free search experience to users. Internet users who make use of
this search engine can be assured of getting the most relevant, spam
free information in the quickest possible time.
8. CONCLUSION
The scourge of spam is on the rise despite the best efforts of
stakeholders to curb its menace. People lose their identity, their hard
earned money, and sometimes even their life because of the various
frauds perpetrated by spammers.
A new search engine blekko can be highly effective against the scourge
as it uses sophisticated algorithms that expunge from its search results
websites that use spam or are suspected of using some unscrupulous
means to increase their traffic.
