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We are very good at a lot 
of things…..
But if you just want to 
get away from it all.....
Context for the visitor 
• Ireland West Airport Knock 
• Direct Bus & Train Links
The Secret is Out 
Visitors 
• Return to growth 
• Booming Tourism Industry 
• Increased air capacity & access 
• Mayo – ranks one of the highest visited 
destinations 
• Over 600,000 visitors in 2013 
Why?? Because of our.... 
• People 
• Place 
• Heritage 
• Resources
Current position 
Visitors 
Don’t like boasting...but 
• Return to growth 
• Booming Tourism Trade 
• Increased air capacity & access 
• Mayo – near highest visited County 
• Over 500,000 visitors in 2013 
Why? Because of our.... 
• Place 
• Heritage 
• People 
• Resources
Current position 
Visitors 
• Return to growth 
• Booming Tourism Trade 
• Increased air capacity & access 
• Mayo – near highest visited County 
• Over 500,000 visitors in 2013 
Why? Because of our.... 
• Place 
• Heritage 
• People 
• Resources 
Our Strategy is our Team 
Mayo County Council is driving innovation in local tourism 
Enterprise and Investment Unit established in 2012 
Joanne Grehan appointed Head of Local Enterprise 
Concentrate group of professionals with key skills and 
experience 
Three pillar approach in our Strategic Development of 
Mayo 
• Visit 
•Connect 
•Invest
MAYO - PLACE
MAYO - PLACE
Mayo - Heritage
Mayo - Heritage
Mayo - People
Our Diaspora 
Ireland ... 70,000,000 
Mayo ...... 3,500,000
What is the Wild 
Atlantic Way??
 1,939 Accommodation 
Premises 
516 Attractions 
1,573 Activities 
580 Festivals & Events 
50 Looped Walks 
53 Blue Flag Beaches 
120 Golf Courses
Product Spread along the Wild Atlantic Way 
The Journey of A Lifetime 
1,939 Accommodation Premises 
516 Attractions 
1,573 Activities 
580 Festivals & Events 
17 Trails 
50 Looped Walks 
53 Blue Flag Beaches 
120 Golf Courses 
An intriguing convergence of land and sea 
stretching along 2,500 km of magnificent West 
of Ireland coastline from the Inishowen 
Peninsula in County Donegal, tracing through 
County Mayo to Kinsale in West Cork.
• 159 Discovery Points 
• 22 Embarkation 
Points 
• 15 Signature 
Discovery Points 
Signature Points 
MAYO 
1. Downpatrick Head 
2. Keem Strand
Mayo, Heartbeat 
of the Wild 
Atlantic Way 
 Signature Sites, and... 
 Destinations that 
challenge the senses
“A Tourism 
Product is what 
you buy ... 
A Tourism 
Experience in 
Mayo is what you 
remember”
Mayo at the Heart of the Wild 
Atlantic Way 
by dminton
The Great Western Greenway 
Westport 
Achill 
NMWEUEWSLTARPPOACOHNRRITNLTLY
Greenway appeals…
PROPOSED CYCLE 
NETWORK 
Proposed network of scale 
and continuity through 
idyllic landscapes, nice towns 
and linking Mayo’s 
visitor attractions. 
New Markets: Germany, 
Holland etc 
Cycling Future 
Objective is to link visitor 
attractions with a dedicated 
cycle network
Keem Strand
GoGirnege Wnwilady in 
Mayo
Dun Briste & Downpatrick Head
And if all that wasn’t enough..... 
bare with me
National Museum of Country Life Turlough 
Home to the national collection of objects representing the 
traditional way of life in Ireland since 1850
Ceide Fields
Ballycroy National Park & The Wilderness Area
Achill, deserted village 
The Deserted Village at Slievemore consists of some 80 - 100 stone cottages located 
along a mile long stretch of road on the southern slopes of Slievemore mountain
Michael Davitt Museum
Ballintubber Abbey
Westport House
Mayo Peace Park
Mayo Islands 
Iniskea Island Clare Island 
One for every day of the year
Erris – Overall Winner of Best Place to go Wild in Ireland
Mayo Genealogy 
County Genealogy Centres 
•North Mayo – Enniscoe 
•South Mayo – Ballinrobe 
Mayo Genealogy Group
Jump in, we’ll show 
you around....
Mayo: Very good at a lot of things
Mayo: Very good at a lot of things

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Mayo: Very good at a lot of things

  • 1.
  • 2.
  • 3.
  • 4. We are very good at a lot of things…..
  • 5. But if you just want to get away from it all.....
  • 6.
  • 7. Context for the visitor • Ireland West Airport Knock • Direct Bus & Train Links
  • 8. The Secret is Out Visitors • Return to growth • Booming Tourism Industry • Increased air capacity & access • Mayo – ranks one of the highest visited destinations • Over 600,000 visitors in 2013 Why?? Because of our.... • People • Place • Heritage • Resources
  • 9. Current position Visitors Don’t like boasting...but • Return to growth • Booming Tourism Trade • Increased air capacity & access • Mayo – near highest visited County • Over 500,000 visitors in 2013 Why? Because of our.... • Place • Heritage • People • Resources
  • 10.
  • 11.
  • 12. Current position Visitors • Return to growth • Booming Tourism Trade • Increased air capacity & access • Mayo – near highest visited County • Over 500,000 visitors in 2013 Why? Because of our.... • Place • Heritage • People • Resources Our Strategy is our Team Mayo County Council is driving innovation in local tourism Enterprise and Investment Unit established in 2012 Joanne Grehan appointed Head of Local Enterprise Concentrate group of professionals with key skills and experience Three pillar approach in our Strategic Development of Mayo • Visit •Connect •Invest
  • 18. Our Diaspora Ireland ... 70,000,000 Mayo ...... 3,500,000
  • 19. What is the Wild Atlantic Way??
  • 20.
  • 21.  1,939 Accommodation Premises 516 Attractions 1,573 Activities 580 Festivals & Events 50 Looped Walks 53 Blue Flag Beaches 120 Golf Courses
  • 22. Product Spread along the Wild Atlantic Way The Journey of A Lifetime 1,939 Accommodation Premises 516 Attractions 1,573 Activities 580 Festivals & Events 17 Trails 50 Looped Walks 53 Blue Flag Beaches 120 Golf Courses An intriguing convergence of land and sea stretching along 2,500 km of magnificent West of Ireland coastline from the Inishowen Peninsula in County Donegal, tracing through County Mayo to Kinsale in West Cork.
  • 23. • 159 Discovery Points • 22 Embarkation Points • 15 Signature Discovery Points Signature Points MAYO 1. Downpatrick Head 2. Keem Strand
  • 24. Mayo, Heartbeat of the Wild Atlantic Way  Signature Sites, and...  Destinations that challenge the senses
  • 25. “A Tourism Product is what you buy ... A Tourism Experience in Mayo is what you remember”
  • 26. Mayo at the Heart of the Wild Atlantic Way by dminton
  • 27.
  • 28. The Great Western Greenway Westport Achill NMWEUEWSLTARPPOACOHNRRITNLTLY
  • 30. PROPOSED CYCLE NETWORK Proposed network of scale and continuity through idyllic landscapes, nice towns and linking Mayo’s visitor attractions. New Markets: Germany, Holland etc Cycling Future Objective is to link visitor attractions with a dedicated cycle network
  • 33. Dun Briste & Downpatrick Head
  • 34. And if all that wasn’t enough..... bare with me
  • 35. National Museum of Country Life Turlough Home to the national collection of objects representing the traditional way of life in Ireland since 1850
  • 37. Ballycroy National Park & The Wilderness Area
  • 38. Achill, deserted village The Deserted Village at Slievemore consists of some 80 - 100 stone cottages located along a mile long stretch of road on the southern slopes of Slievemore mountain
  • 43. Mayo Islands Iniskea Island Clare Island One for every day of the year
  • 44. Erris – Overall Winner of Best Place to go Wild in Ireland
  • 45. Mayo Genealogy County Genealogy Centres •North Mayo – Enniscoe •South Mayo – Ballinrobe Mayo Genealogy Group
  • 46. Jump in, we’ll show you around....