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Alltech Games Presentation gbfw


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Alltech FEI World Equestrian Games 2014-Normandy
Val Phillips, Lifeforce Product Representative, Alltech

Val will provide a quick overview of the upcoming Alltech FEI World Equestrian Games – Normandy 2014; A global competition showcasing horses and riders at peak performance.

Published in: Education, Sports, News & Politics
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Alltech Games Presentation gbfw

  1. 1. Alltech FEI World Equestrian Games™ 2014 in Normandy A global competition showcasing animals at peak performance
  2. 2. 2014 is the Year of the Horse
  3. 3. The Games were created to unify equestrian sport • Disciplines existed in relatively insular worlds • Individual championships in various locations • WEG means championships for all disciplines at one time, one location, exposes fans to other disciplines • Attracts widespread media coverage, raising public awareness of equestrian sports.
  4. 4. Equestrian only version of the Olympics • Occurs every 4 years – alternating with summer Olympics in even numbered years, runs approx. 2 weeks • Administered by the FEI ( Federation Equestre Internationale) • Offers a great overview of the horse world • Countries bid on the opportunity to host
  5. 5. The World Equestrian Games A proven entity that continues to grow
  6. 6. 8Disciplines…… 3 Olympic Disciplines 5 World Championships 2 Demonstration Sports
  7. 7. Events • First edition included 6 events: Jumping, Dressage, Eventing, Driving, Endurance, Vaulting • Reining Added in 2002 as a demonstration event, very popular, now part of the games • Para dressage in 2010
  10. 10. Demonstration Events POLO HORSE BALL
  11. 11. Horse Ball
  12. 12. Alltech FEI World Equestrian Games™ 2014 in Normandy By Numbers
  13. 13. Alltech’s Title Sponsorship 2010 • First ever title sponsor • Nutrition aligned with peak performance • Not just equestrian, entertainment! • Accessible to the general public • Showcasing man’s unique bond with the horse Copyright, ©, Alltech 2011, All rights reserved
  14. 14. Valued Partnership This epitomises the values that we applaud: • Passion • Excellence • Performance
  15. 15. Normandy Magnificent Backdrop
  16. 16. Normandy Magnificent Backdrop • Haras du Pin Ecurie (National Stud) will provide the start of the 100-mile endurance race • The bay of Mont-Saint-Michel will provide the magnificent backdrop for the 160 km of endurance tests
  17. 17. Normandy Culturally Rich • William the Conqueror and the Norman Invasion of England • The Bayeux Tapestry • Claude Monet • D-Day Landings 2014 is the 70th Anniversary ... Normandy has a rich history
  18. 18. Normandy Love the Land, Live the Life
  19. 19. Normandy An Event in the Land of Horses • Normandy is the Birthplace of the Greatest French Champions • Basse-Normandie Equine Industry • An Annual Turnover of 1.1billion Euros • 93,000 Horses • 406 Equestrian Structures • 12,000 Direct Jobs • 31 Racecourses • 2 National Studs
  20. 20. Set in the Heart of Caen D’Orano Complex Valley of Orne 21,000 Seats 35,000 Seats Exhibition Center 7,000 Seats
  21. 21. Join us in the excitement as we trace our steps to Normandy in 2014