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Secrets Of A Social Media Campaign by Matt Astifan
1. Googleimage labeler
Phototags Facebook
How many Justin Biebers can you fight?
Link building idea - create a game
Photo uploads
7. Gamification
Mack Flavelle
Personalized spaces/projects Status - Points
Currency
1. Personalized interactions ideas
Worlds - Spaces you can enter. Measured
Create a Social network on your site Progress. Sense of where you are.
Time limited Sense of urgency
Easy onramps - free card. Get people in the
Give opportunities to interact door.
Tied to Facebook Don't forget that most people don't know what
you know.
Likify for Facebook
Document your knowledge.
Scavenger hunt Checkins
Education marketing
2. Mobile Marketing
Eben Pagan
Earn rewards SCVNGR Frank Kern
Use it at a conference Creating content on a regular basis
Kissmetrics
Create your own services
Foursquare eBook give-away Unbounce service
AppSumo
Who shops with us?
What's valuable for them? Wordherder
I think I can help you make more money with Media services
your network. Make your blog content shine
Upsell on the thank you page Start with social media
3. Key Influencers
Go to blog- your content
Why am I here? On your site.
Referrals
Cross promote
Joint ventures Serve your audience with good writing
Up-sale/recommendations Remember your audiences interest
Finding material?
Live stream - live event
Resource stories
Live.prillo.com Top 10s
Matt Astifan
Analysis
Secrets of a Social Media Campaign
Comparing issues
U-stream What are the options
Breaking news
What's happening?
Freeconferencecall.com Live blogging
Investigative
Personal stories
Udemy.com free courses Things that pull at your heart strings
4. Live Broadcasts
Lead to other types of stories
8. Content Markerting
Slideshare and zipcast
Live share your slides and voice. Regularlity and frequency
Pick days to post
Time-insensitive
Contourroam stream live through wifi. Resources stories
Pipelines
Find lots of these for buffer
Time-sensitive
Google+ hangouts on iPhone News breaking
Danny Bradbury Live events
In GasTown
Shaker Facebook friends.
Personal conversations
Talk to people
Great way to create content. Inquiry
Answer questions that are hidden?
What's happening in the background?
Feedstock
Wikipedia Investigative
Types of stories
Their questions
Go in-depth - get good answers
Apple creating CS mobile apps. They will have the same questions as others
5. Crowd sourcing
My Starbucks idea
Suggestions online Use the patterns
Top down find trends
Shed new light on the issue
99designs.com Use the web Personalize it with a story
News hooks
Take a story and turn the perspective
Memelabs.com
Hootsuite creator
Most newsworthy info
Wildfire Who? What? Where? Why? How?
6. Contests Important details
Strutta.com Add more value
Data visualization - IBM
Northsocial.com
Story structure
Embed stories
Zemanta tie the story to others
Documents. Finds information already written
Maps to illustrate the story
Timelines