Secrets Of A Social Media Campaign by Matt Astifan

Googleimage labeler Phototags Facebook How many Justin Biebers can you fight? Link building idea - create a game Photo uploads 7. Gamification Mack Flavelle Personalized spaces/projects Status - Points Currency 1. Personalized interactions ideas Worlds - Spaces you can enter. Measured Create a Social network on your site Progress. Sense of where you are. Time limited Sense of urgency Easy onramps - free card. Get people in the Give opportunities to interact door. Tied to Facebook Dont forget that most people dont know what you know. Likify for Facebook Document your knowledge. Scavenger hunt Checkins Education marketing 2. Mobile Marketing Eben Pagan Earn rewards SCVNGR Frank KernUse it at a conference Creating content on a regular basis Kissmetrics Create your own services Foursquare eBook give-away Unbounce service AppSumo Who shops with us? Whats valuable for them? Wordherder I think I can help you make more money with Media services your network. Make your blog content shine Upsell on the thank you page Start with social media 3. Key Influencers Go to blog- your content Why am I here? On your site. Referrals Cross promote Joint ventures Serve your audience with good writing Up-sale/recommendations Remember your audiences interest Finding material? Live stream - live event Resource stories Live.prillo.com Top 10s Matt Astifan Analysis Secrets of a Social Media Campaign Comparing issues U-stream What are the options Breaking news Whats happening? Freeconferencecall.com Live blogging Investigative Personal stories Udemy.com free courses Things that pull at your heart strings 4. Live Broadcasts Lead to other types of stories 8. Content Markerting Slideshare and zipcast Live share your slides and voice. Regularlity and frequency Pick days to post Time-insensitive Contourroam stream live through wifi. Resources stories Pipelines Find lots of these for buffer Time-sensitive Google+ hangouts on iPhone News breaking Danny Bradbury Live events In GasTown Shaker Facebook friends. Personal conversations Talk to people Great way to create content. Inquiry Answer questions that are hidden? Whats happening in the background? Feedstock Wikipedia Investigative Types of stories Their questions Go in-depth - get good answers Apple creating CS mobile apps. They will have the same questions as others 5. Crowd sourcing My Starbucks idea Suggestions online Use the patterns Top down find trends Shed new light on the issue 99designs.com Use the web Personalize it with a story News hooks Take a story and turn the perspective Memelabs.com Hootsuite creator Most newsworthy info Wildfire Who? What? Where? Why? How? 6. Contests Important details Strutta.com Add more value Data visualization - IBM Northsocial.com Story structure Embed stories Zemanta tie the story to others Documents. Finds information already written Maps to illustrate the story Timelines

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Secrets Of A Social Media Campaign by Matt Astifan

by David Doyle on Sep 22, 2011

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Secrets Of A Social Media Campaign by Matt Astifan — Presentation Transcript