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                                                                                                                                                                                    Phototags Facebook


                                                                                                                                                                                    How many Justin Biebers can you fight?
                                                                                                                                                                                    Link building idea - create a game
                                              Photo uploads
                                                                                                                                                            7. Gamification
                                                                                                                                                                                    Mack Flavelle
                               Personalized spaces/projects                                                                                                                         Status - Points
                                                                                                                                                                                    Currency
                                                                                  1. Personalized interactions ideas
                                                                                                                                                                                    Worlds - Spaces you can enter. Measured
                         Create a Social network on your site                                                                                                                       Progress. Sense of where you are.
                                                                                                                                                                                    Time limited Sense of urgency
                                                                                                                                                                                    Easy onramps - free card. Get people in the
                               Give opportunities to interact                                                                                                                       door.


                               Tied to Facebook                                                                                                                                           Don't forget that most people don't know what
                                                                                                                                                                                          you know.

                             Likify for Facebook
                                                                                                                                                                                          Document your knowledge.

      Scavenger hunt                                               Checkins
                                                                                                                                                                                          Education marketing
                                                                                               2. Mobile Marketing
                                                                                                                                                                                          Eben Pagan
        Earn rewards                    SCVNGR                                                                                                                                            Frank Kern


Use it at a conference                                                                                                                                                                    Creating content on a regular basis
                                                                                                                                                                                          Kissmetrics
                                                                                                                                                                                          Create your own services
                                                                 Foursquare                                                                                                               eBook give-away Unbounce service
                                                                                                                                                                                          AppSumo

                               Who shops with us?
                               What's valuable for them?                                                                                                                                                                    Wordherder
                               I think I can help you make more money with                                                                                                                                                  Media services
                               your network.                                                                                                                                                                                Make your blog content shine


                                               Upsell on the thank you page                                                                                                                                                 Start with social media
                                                                                                 3. Key Influencers
                                                                                                                                                                                                                            Go to blog- your content
                                                                                                                                                                                                                            Why am I here? On your site.
                                                   Referrals
                                                   Cross promote
                                                   Joint ventures                                                                                                                                                           Serve your audience with good writing
                                                   Up-sale/recommendations                                                                                                                                                  Remember your audiences interest

                                                                                                                                                                                                                            Finding material?

                                                     Live stream - live event

                                                                                                                                                                                                                                                            Resource stories
                                                                Live.prillo.com                                                                                                                                                                              Top 10s
                                                                                                                       Matt Astifan
                                                                                                                                                                                                                                                            Analysis
                                                                                                                       Secrets of a Social Media Campaign
                                                                                                                                                                                                                                                             Comparing issues
                                                                     U-stream                                                                                                                                                                                What are the options
                                                                                                                                                                                                                                                            Breaking news
                                                                                                                                                                                                                                                             What's happening?
                                                     Freeconferencecall.com                                                                                                                                                                                  Live blogging
                                                                                                                                                                                                                                                             Investigative
                                                                                                                                                                                                                                                            Personal stories
                                                    Udemy.com free courses                                                                                                                                                                                   Things that pull at your heart strings
                                                                                                 4. Live Broadcasts
                                                                                                                                                                                                                                                             Lead to other types of stories
                                                                                                                                                            8. Content Markerting
                                           Slideshare and zipcast
                                           Live share your slides and voice.                                                                                                                                                                                                          Regularlity and frequency
                                                                                                                                                                                                                                                                                       Pick days to post
                                                                                                                                                                                                                                                                                      Time-insensitive
                                     Contourroam stream live through wifi.                                                                                                                                                                                                              Resources stories
                                                                                                                                                                                                                                                            Pipelines
                                                                                                                                                                                                                                                                                       Find lots of these for buffer
                                                                                                                                                                                                                                                                                      Time-sensitive
                                               Google+ hangouts on iPhone                                                                                                                                                                                                              News breaking
                                                                                                                                                                                          Danny Bradbury                                                                               Live events
                                                                                                                                                                                          In GasTown
                                                   Shaker Facebook friends.
                                                                                                                                                                                                                                                                                       Personal conversations
                                                                                                                                                                                                                                                                                         Talk to people
                                               Great way to create content.                                                                                                                                                                                                             Inquiry
                                                                                                                                                                                                                                                                                         Answer questions that are hidden?
                                                                                                                                                                                                                                                                                         What's happening in the background?
                                                                                                                                                                                                                                                            Feedstock
                                                                    Wikipedia                                                                                                                                                                                                            Investigative
                                                                                                                                                                                                                            Types of stories
                                                                                                                                                                                                                                                                                       Their questions
                                                                                                                                                                                                                                                                                         Go in-depth - get good answers
                                            Apple creating CS mobile apps.                                                                                                                                                                                                               They will have the same questions as others
                                                                                                 5. Crowd sourcing


                                                         My Starbucks idea
                                                         Suggestions online                                                                                                                                                                                                               Use the patterns
                                                                                                                                                                                                                                                                                            Top down find trends
                                                                                                                                                                                                                                                                                          Shed new light on the issue
                                                                99designs.com                                                                                                                                                                               Use the web                    Personalize it with a story
                                                                                                                                                                                                                                                                                          News hooks
                                                                                                                                                                                                                                                                                            Take a story and turn the perspective
                                                                   Memelabs.com
                                                                   Hootsuite creator

                                                                                                                                                                                                                                                                                            Most newsworthy info
                                                                              Wildfire                                                                                                                                                                                                        Who? What? Where? Why? How?
                                                                                                        6. Contests                                                                                                                                                                         Important details

                                                                         Strutta.com                                                                                                                                                                                                        Add more value

                                                                                                                                                                                                                                                                                            Data visualization - IBM
                                                                     Northsocial.com
                                                                                                                                                                                                                                                            Story structure
                                                                                                                                                                                                                                                                                            Embed stories
                                                                                                                                                                                                                                                                                             Zemanta tie the story to others

                                                                                                                                                                                                                                                                                            Documents. Finds information already written

                                                                                                                                                                                                                                                                                            Maps to illustrate the story

                                                                                                                                                                                                                                                                                            Timelines

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Secrets Of A Social Media Campaign by Matt Astifan

  • 1. Googleimage labeler Phototags Facebook How many Justin Biebers can you fight? Link building idea - create a game Photo uploads 7. Gamification Mack Flavelle Personalized spaces/projects Status - Points Currency 1. Personalized interactions ideas Worlds - Spaces you can enter. Measured Create a Social network on your site Progress. Sense of where you are. Time limited Sense of urgency Easy onramps - free card. Get people in the Give opportunities to interact door. Tied to Facebook Don't forget that most people don't know what you know. Likify for Facebook Document your knowledge. Scavenger hunt Checkins Education marketing 2. Mobile Marketing Eben Pagan Earn rewards SCVNGR Frank Kern Use it at a conference Creating content on a regular basis Kissmetrics Create your own services Foursquare eBook give-away Unbounce service AppSumo Who shops with us? What's valuable for them? Wordherder I think I can help you make more money with Media services your network. Make your blog content shine Upsell on the thank you page Start with social media 3. Key Influencers Go to blog- your content Why am I here? On your site. Referrals Cross promote Joint ventures Serve your audience with good writing Up-sale/recommendations Remember your audiences interest Finding material? Live stream - live event Resource stories Live.prillo.com Top 10s Matt Astifan Analysis Secrets of a Social Media Campaign Comparing issues U-stream What are the options Breaking news What's happening? Freeconferencecall.com Live blogging Investigative Personal stories Udemy.com free courses Things that pull at your heart strings 4. Live Broadcasts Lead to other types of stories 8. Content Markerting Slideshare and zipcast Live share your slides and voice. Regularlity and frequency Pick days to post Time-insensitive Contourroam stream live through wifi. Resources stories Pipelines Find lots of these for buffer Time-sensitive Google+ hangouts on iPhone News breaking Danny Bradbury Live events In GasTown Shaker Facebook friends. Personal conversations Talk to people Great way to create content. Inquiry Answer questions that are hidden? What's happening in the background? Feedstock Wikipedia Investigative Types of stories Their questions Go in-depth - get good answers Apple creating CS mobile apps. They will have the same questions as others 5. Crowd sourcing My Starbucks idea Suggestions online Use the patterns Top down find trends Shed new light on the issue 99designs.com Use the web Personalize it with a story News hooks Take a story and turn the perspective Memelabs.com Hootsuite creator Most newsworthy info Wildfire Who? What? Where? Why? How? 6. Contests Important details Strutta.com Add more value Data visualization - IBM Northsocial.com Story structure Embed stories Zemanta tie the story to others Documents. Finds information already written Maps to illustrate the story Timelines