Star Trac, a leading developer of premium commercial fitness equipment, and Advantage Fitness Products (AFP) today announced the signing of an exclusive, multi-year agreement for the sales and service of Star Trac products in non-membership based fitness facilities throughout the United States.

1. Star Trac and Advantage Fitness Products® Announce Exclusive, Multi-Year
Agreement
Collaboration yields Star Trac expansion to 15,000 new fitness facilities nationwide
IRVINE, Calif. (December 16, 2010) - Star Trac, a leading developer of premium
commercial fitness equipment, and Advantage Fitness Products (AFP), the leading provider
of full-service fitness facility planning, design, supply and service, today announced the
signing of an exclusive, multi-year agreement for the sales and service of Star Trac products
in non-membership based fitness facilities throughout the United States.
Advantage Fitness Products (AFP), which specializes in the development and ongoing service
care for over 15,000 clients around the world, will now provide the full spectrum of
expertise for Star Trac's distribution, marketing and client services. The company is an
established leader in the hospitality industry, serving the hotel and cruise ship sectors,
national universities and Fortune 500 corporations across the United States. For the past 10
years, AFP has been recognized as the largest commercial distribution partner for Precor, a
competing fitness equipment manufacturer.
"This partnership is a tremendous opportunity for both companies to leverage the strengths
of our collective distribution channels," said Mike Leveque, President and COO of Star Trac.
"We are proud to gain AFP's client support and will gladly provide them with Star Trac's
world-class products and customer service."
"We are thrilled to now present the most dynamic and comprehensive brand of products in
the fitness industry to our valued clients. Our customers represent the most diverse and
demanding corporate and institutional fitness environments in the United States," said
Bryan Green, President and founder of Advantage Fitness Products. "The depth, quality and
innovation of Star Trac's product line has been designed exceptionally around the user
experience, which naturally appeals to our high-end clientele."
"A true visionary in our industry, Bryan Green and AFP have pioneered the efforts to refine
the 'supply & support' approach to non-traditional fitness facility care. The new distribution
partnership is consistent with our company's re-positioning strategy, which is centered on
designing and developing high-quality, differentiated products" said Leveque.
This agreement follows Star Trac's successful acquisition by Michael Bruno, a highly
respected fitness industry veteran for over 20 years. The agreement with AFP is in strategic
alignment with Bruno's reorganization plan for Star Trac which focuses on expanding the
depth of its product line and service to customers. The new partnership with AFP will
strengthen the company's ability to provide the product innovation, quality, reliability and
customer service that have been the Star Trac brand legacy since 1988.
About Star Trac
Since 1988, Star Trac has been a leader in developing advanced equipment for the fitness
industry, focused on providing products to mold lifelong habits for health and fitness. Its
user-focused product innovations are reflected in the complete line of cardiovascular and
strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill
workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning®
innovation resulting from the long running relationship between Star Trac and Mad Dogg

2. Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and
features to the next level. More than four million people in over 75 countries use Star Trac
exercise equipment daily, enjoying its unparalleled functionality and style. For more
information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or
visit http://www.startrac.com/.
About Advantage Fitness Products
Advantage Fitness Products® is a leading provider of innovative fitness and wellness based
solutions for commercial facilities worldwide. AFP offers expertise across multiple facets of
the health & fitness industry, including facility design, supply and support, and programs
established to assist clients in maximizing their investments in fitness. AFP's proprietary
FitnessFacility.com program is a specialized fitness facility f management tool that provides
efficient and cost effective support for the requirements of daily management. The
company's ADVANTAGE Line commercial fitness accessories provide safe, stylish, and
hygienic enhancement to any fitness environment. For more information visit
AFProducts.com or call 888-895-0547.
AFP designs scalable fitness solutions that facilitate growth, change and success for our
clients