ProSiebenSat.1 Games
Mobile & Online Games
Johann Vogl
Munich, October 2013

Page 1
Agenda

• About ProSiebenSat.1 Media Group
• About ProSiebenSat.1 Games
• Our Business Model
• Our Partnership Offering

P...
Our TV footprint in German-speaking territories

Germany

Austria

launched in 1984
launched in 1988
launched in 1992

Swi...
Business segments of ProSiebenSat.1

Broadcasting
German-speaking

Digital & Adjacent

1

2

Content Production &
Global S...
Portfolio with leading position in core markets
Adjacent

Digital

Ad-financed

Paid

Transaction

M4R/E Deals

Video Ad
P...
About ProSiebenSat.1 Games

• Leading online games publisher
• 100% subsidiary of ProSiebenSat.1 Media
• Based in Munich
•...
Our business
//OUR GAMES

//OUR PARTNERS

//OUR PORTALS

ProSiebenGames.de

browsergames.de

Sat.1 Spiele.de

alaplaya.net...
Our core markets: European gamers

36m

active gamers in GER

166m active gamers in Europe
53%

of game time spent on
onli...
ProSiebenSat1 Games Approach through TV

TV channels watched by gamers
[in % of total players]*

70%
of all German gamers
...
We successfully convert TV viewers
Mobile
internet while
watching TV

14%

86%
Access mobile internet while watching TV
Do...
The battle for mobile users
…leads to higher aquisition costs!

How to get
visibility ?
149.301 Games

126.306 Games

Sour...
The Business Model – Proof of Concept

Installs
BMV

Page 12
We have two business models
Channeling
Distributor of „3rd party games“

P7S1

Licensing
Licensing
Publisher of exclusive ...
This is what you get
•

work with an experienced team of mobile game experts
We know how the market works and what is need...
TV advertisement for your game
We provide:
• storyboard if there‘s no animated material
• text conception
• optimization o...
Let‘s Play!
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Overview ProSiebenSat1 Games Mobile Division

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Overview ProSiebenSat1 Games Mobile Division

  1. 1. ProSiebenSat.1 Games Mobile & Online Games Johann Vogl Munich, October 2013 Page 1
  2. 2. Agenda • About ProSiebenSat.1 Media Group • About ProSiebenSat.1 Games • Our Business Model • Our Partnership Offering Page 2
  3. 3. Our TV footprint in German-speaking territories Germany Austria launched in 1984 launched in 1988 launched in 1992 Switzerland launched in 2010 launched in 2013 launched in 2013 Page 3
  4. 4. Business segments of ProSiebenSat.1 Broadcasting German-speaking Digital & Adjacent 1 2 Content Production & Global Sales 3 Page 4
  5. 5. Portfolio with leading position in core markets Adjacent Digital Ad-financed Paid Transaction M4R/E Deals Video Ad Pay VoD No. 1 No. 1 Media ventures No. 1 Page 5
  6. 6. About ProSiebenSat.1 Games • Leading online games publisher • 100% subsidiary of ProSiebenSat.1 Media • Based in Munich • Started in 2006 • Employees: > 130 Management Board: Tung Nguyen-Khac Markus Büchtmann Lothar Eckstein www.prosiebensat1games.com Page 6
  7. 7. Our business //OUR GAMES //OUR PARTNERS //OUR PORTALS ProSiebenGames.de browsergames.de Sat.1 Spiele.de alaplaya.net Page 7
  8. 8. Our core markets: European gamers 36m active gamers in GER 166m active gamers in Europe 53% of game time spent on online and mobile Page 8
  9. 9. ProSiebenSat1 Games Approach through TV TV channels watched by gamers [in % of total players]* 70% of all German gamers are watching P7S1 channels 51% 27% 16% ProSieben Sat.1 Kabeleins Source: Newzoo 2012, *n = 38.5m Page 9
  10. 10. We successfully convert TV viewers Mobile internet while watching TV 14% 86% Access mobile internet while watching TV Don't access mobile internet but TV to mobile works TV to online works pretty good Source: Yahoo! Advertising Blog 2012 much better Page 10
  11. 11. The battle for mobile users …leads to higher aquisition costs! How to get visibility ? 149.301 Games 126.306 Games Source: 148 Apps; androlib 2012 Page 11
  12. 12. The Business Model – Proof of Concept Installs BMV Page 12
  13. 13. We have two business models Channeling Distributor of „3rd party games“ P7S1 Licensing Licensing Publisher of exclusive game licenses Portal / Discovery Apps/ App Stores Partner P7S1 Marketing App Store App Store Revenue Customer Customer x% x% Publishing Page 13
  14. 14. This is what you get • work with an experienced team of mobile game experts We know how the market works and what is needed to get to the top of the charts! • use our massive TV power to reach over 55m viewers per week A customized TV ad will support the rise of your game to the top. • distribute your mobile game via our European network of media partners Our channels of online and mobile marketing enforce downloads and installs. • localization We localize your game into every language that is needed. • quality assurance We take care of bug tracking and submit them via our proven tool. • customer service of the fragmented EU-market Our in-house community managers take care of all support inquiries. Page 14
  15. 15. TV advertisement for your game We provide: • storyboard if there‘s no animated material • text conception • optimization of the target audience We need: • best case: Game-Trailer • in game video material Example: http://youtu.be/a-pb4VMnFow Page 15
  16. 16. Let‘s Play!

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