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Overview ProSiebenSat1 Games Mobile Division

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This is a short overview of the mobile games publishing division of ProSiebenSat1 Games

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Overview ProSiebenSat1 Games Mobile Division

  1. 1. ProSiebenSat.1 Games Mobile & Online Games Johann Vogl Munich, October 2013 Page 1
  2. 2. Agenda • About ProSiebenSat.1 Media Group • About ProSiebenSat.1 Games • Our Business Model • Our Partnership Offering Page 2
  3. 3. Our TV footprint in German-speaking territories Germany Austria launched in 1984 launched in 1988 launched in 1992 Switzerland launched in 2010 launched in 2013 launched in 2013 Page 3
  4. 4. Business segments of ProSiebenSat.1 Broadcasting German-speaking Digital & Adjacent 1 2 Content Production & Global Sales 3 Page 4
  5. 5. Portfolio with leading position in core markets Adjacent Digital Ad-financed Paid Transaction M4R/E Deals Video Ad Pay VoD No. 1 No. 1 Media ventures No. 1 Page 5
  6. 6. About ProSiebenSat.1 Games • Leading online games publisher • 100% subsidiary of ProSiebenSat.1 Media • Based in Munich • Started in 2006 • Employees: > 130 Management Board: Tung Nguyen-Khac Markus Büchtmann Lothar Eckstein www.prosiebensat1games.com Page 6
  7. 7. Our business //OUR GAMES //OUR PARTNERS //OUR PORTALS ProSiebenGames.de browsergames.de Sat.1 Spiele.de alaplaya.net Page 7
  8. 8. Our core markets: European gamers 36m active gamers in GER 166m active gamers in Europe 53% of game time spent on online and mobile Page 8
  9. 9. ProSiebenSat1 Games Approach through TV TV channels watched by gamers [in % of total players]* 70% of all German gamers are watching P7S1 channels 51% 27% 16% ProSieben Sat.1 Kabeleins Source: Newzoo 2012, *n = 38.5m Page 9
  10. 10. We successfully convert TV viewers Mobile internet while watching TV 14% 86% Access mobile internet while watching TV Don't access mobile internet but TV to mobile works TV to online works pretty good Source: Yahoo! Advertising Blog 2012 much better Page 10
  11. 11. The battle for mobile users …leads to higher aquisition costs! How to get visibility ? 149.301 Games 126.306 Games Source: 148 Apps; androlib 2012 Page 11
  12. 12. The Business Model – Proof of Concept Installs BMV Page 12
  13. 13. We have two business models Channeling Distributor of „3rd party games“ P7S1 Licensing Licensing Publisher of exclusive game licenses Portal / Discovery Apps/ App Stores Partner P7S1 Marketing App Store App Store Revenue Customer Customer x% x% Publishing Page 13
  14. 14. This is what you get • work with an experienced team of mobile game experts We know how the market works and what is needed to get to the top of the charts! • use our massive TV power to reach over 55m viewers per week A customized TV ad will support the rise of your game to the top. • distribute your mobile game via our European network of media partners Our channels of online and mobile marketing enforce downloads and installs. • localization We localize your game into every language that is needed. • quality assurance We take care of bug tracking and submit them via our proven tool. • customer service of the fragmented EU-market Our in-house community managers take care of all support inquiries. Page 14
  15. 15. TV advertisement for your game We provide: • storyboard if there‘s no animated material • text conception • optimization of the target audience We need: • best case: Game-Trailer • in game video material Example: http://youtu.be/a-pb4VMnFow Page 15
  16. 16. Let‘s Play!

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