Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Overview ProSiebenSat1 Games Mobile Division


Published on

This is a short overview of the mobile games publishing division of ProSiebenSat1 Games

  • Be the first to comment

Overview ProSiebenSat1 Games Mobile Division

  1. 1. ProSiebenSat.1 Games Mobile & Online Games Johann Vogl Munich, October 2013 Page 1
  2. 2. Agenda • About ProSiebenSat.1 Media Group • About ProSiebenSat.1 Games • Our Business Model • Our Partnership Offering Page 2
  3. 3. Our TV footprint in German-speaking territories Germany Austria launched in 1984 launched in 1988 launched in 1992 Switzerland launched in 2010 launched in 2013 launched in 2013 Page 3
  4. 4. Business segments of ProSiebenSat.1 Broadcasting German-speaking Digital & Adjacent 1 2 Content Production & Global Sales 3 Page 4
  5. 5. Portfolio with leading position in core markets Adjacent Digital Ad-financed Paid Transaction M4R/E Deals Video Ad Pay VoD No. 1 No. 1 Media ventures No. 1 Page 5
  6. 6. About ProSiebenSat.1 Games • Leading online games publisher • 100% subsidiary of ProSiebenSat.1 Media • Based in Munich • Started in 2006 • Employees: > 130 Management Board: Tung Nguyen-Khac Markus Büchtmann Lothar Eckstein Page 6
  7. 7. Our business //OUR GAMES //OUR PARTNERS //OUR PORTALS Sat.1 Page 7
  8. 8. Our core markets: European gamers 36m active gamers in GER 166m active gamers in Europe 53% of game time spent on online and mobile Page 8
  9. 9. ProSiebenSat1 Games Approach through TV TV channels watched by gamers [in % of total players]* 70% of all German gamers are watching P7S1 channels 51% 27% 16% ProSieben Sat.1 Kabeleins Source: Newzoo 2012, *n = 38.5m Page 9
  10. 10. We successfully convert TV viewers Mobile internet while watching TV 14% 86% Access mobile internet while watching TV Don't access mobile internet but TV to mobile works TV to online works pretty good Source: Yahoo! Advertising Blog 2012 much better Page 10
  11. 11. The battle for mobile users …leads to higher aquisition costs! How to get visibility ? 149.301 Games 126.306 Games Source: 148 Apps; androlib 2012 Page 11
  12. 12. The Business Model – Proof of Concept Installs BMV Page 12
  13. 13. We have two business models Channeling Distributor of „3rd party games“ P7S1 Licensing Licensing Publisher of exclusive game licenses Portal / Discovery Apps/ App Stores Partner P7S1 Marketing App Store App Store Revenue Customer Customer x% x% Publishing Page 13
  14. 14. This is what you get • work with an experienced team of mobile game experts We know how the market works and what is needed to get to the top of the charts! • use our massive TV power to reach over 55m viewers per week A customized TV ad will support the rise of your game to the top. • distribute your mobile game via our European network of media partners Our channels of online and mobile marketing enforce downloads and installs. • localization We localize your game into every language that is needed. • quality assurance We take care of bug tracking and submit them via our proven tool. • customer service of the fragmented EU-market Our in-house community managers take care of all support inquiries. Page 14
  15. 15. TV advertisement for your game We provide: • storyboard if there‘s no animated material • text conception • optimization of the target audience We need: • best case: Game-Trailer • in game video material Example: Page 15
  16. 16. Let‘s Play!