By Dan O’Hara<br />Online Video Delivery<br />www.dan-ohara.com<br />
www.dan-ohara.com<br />TV MEETS WEB. WEB MEETS TV.<br />
www.dan-ohara.com<br />WELCOME TO<br />Web 3.0<br />
www.dan-ohara.com<br />
The game is changing<br />I/O 2010 Conference<br />Eric Schmidt<br />Paul Otellini<br />Sir Howard Stringer<br />ShantanuN...
www.dan-ohara.com<br />tv<br />TV MEETS WEB. WEB MEETS TV.<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />FREEDOM!<br />
Online Video Delivery<br /><ul><li> Client Projects
 Self Produced Projects
 Marketing
 Video Blogging / Journaling</li></ul>www.dan-ohara.com<br />
Online Video Delivery<br />www.dan-ohara.com<br />The process by which a video is delivered <br />via the internet to an a...
www.dan-ohara.com<br />The industry<br />BOXEE<br />
www.dan-ohara.com<br />tv<br />TV MEETS WEB. WEB MEETS TV.<br /><ul><li>Up to 1080p30 h.264 aac
Flash 10.1
Android OS 2.1
Chrome Browser
HTML5 Video Support</li></ul>~$295<br />September 2010<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />BOXEE<br /><ul><li>Up to 1080p30 h.264 aac
Flash Player
Boxee Software
Social Media Connections
mRSS Feed Support</li></ul>~$195<br />November 2010<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br /><ul><li>Up to 1080p30 h.264 aac
mRSS Feed Support
Tivo Software
DirecTV and Comcast</li></ul>$299 + $12.95 monthly<br />Available Now!<br />
www.dan-ohara.com<br />Appletv<br /><ul><li>Up to 720p30 h.264 aac
Running iOS – Apps?
Podcast Support</li></ul>No Flash Support<br />No Web Browsing<br />Video Playback Only<br />September 2010<br />$99<br />
www.dan-ohara.com<br />VIDEO PODCAST<br />Online delivery of Video On Demand video clip content via Atom or RSS enclosures...
www.dan-ohara.com<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />podcatcher<br />Or podcast client<br />BOXEE<br />a computer program used to download various media...
www.dan-ohara.com<br />VIDEO PODCASTING help<br /><ul><li>Creates iTunes compliant Feeds
Easy Setup
Works great with a Blog
Fully RSS Compliant Feeds
Lots of Syndication Options
Analytics
FREE – Thanks Google!</li></li></ul><li>www.dan-ohara.com<br />VIDEO PODCASTING help<br />
www.dan-ohara.com<br />METHODS:<br />SHARING SERVICES  vs.  SELF HOSTINGS<br />
www.dan-ohara.com<br />PROS & CONS:<br />SHARING SERVICES<br /><ul><li>Easy to Use</li></ul>Violation of TOS<br /><ul><li>...
Social Media Sharing</li></ul>Highly Compressed<br /><ul><li>Viral Possibilities</li></ul>No Quality Controls<br />Copyrig...
www.dan-ohara.com<br />PROS & CONS:<br />SELF  HOSTING / CDN<br /><ul><li>Commercial Service</li></ul>Can Be Expensive<br ...
Quality Control
Privacy Protection
RTMP Streaming
mRSS & Playlist Support</li></li></ul><li>www.dan-ohara.com<br />TIPs & Tricks: VIDEO SEO<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />
www.dan-ohara.com<br />AMAZON S3<br />
www.dan-ohara.com<br />AMAZON cloudfront CDN<br />
www.dan-ohara.com<br />AMAZON S3 / Cloudfront<br /><ul><li>Any type of Video File
Privacy Support
Storage Cost: $0.15 per GB
Bandwidth Cost: $0.15 per GB
No Monthly Fee
CloudFront CDN
CloudFront RTMP Streaming
No Auto Enforcement of Copyrighted Music
Branded URL (video.oharafilms.com)</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers<br /><ul><li>a meta-file...
describes the definition, structure and administration of data files
describes how data and metadataare stored (not coded)
A program able to identify and open acontainer file might not be able to decode it.
Most container formats are specializedfor specific data such as Video and Audio.</li></li></ul><li>www.dan-ohara.com<br />...
WebM / Matroska - .webm or .mkv
OGG - .ogg
Microsoft AVI - .avi
Apple Quicktime - .mov
Adobe Flash - .flv or .f4v
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  • What does this mean to you and me... it means finally we are Free! Free to create anything we want, without limitations and deliver our masterpieces to massive audiences.... try 1.2 Billion worldwide! It means no more optical media, no tape, no physical delivery of any kind... just upload it to the cloud, walk into your home theater, sitback, relax and giggle.
  • Online Video Delivery

    1. 1. By Dan O’Hara<br />Online Video Delivery<br />www.dan-ohara.com<br />
    2. 2. www.dan-ohara.com<br />TV MEETS WEB. WEB MEETS TV.<br />
    3. 3. www.dan-ohara.com<br />WELCOME TO<br />Web 3.0<br />
    4. 4. www.dan-ohara.com<br />
    5. 5. The game is changing<br />I/O 2010 Conference<br />Eric Schmidt<br />Paul Otellini<br />Sir Howard Stringer<br />ShantanuNarayen<br />Jerry Quindlen<br />Brad Anderson<br />Charles Ergen<br />
    6. 6. www.dan-ohara.com<br />tv<br />TV MEETS WEB. WEB MEETS TV.<br />
    7. 7. www.dan-ohara.com<br />
    8. 8. www.dan-ohara.com<br />
    9. 9. www.dan-ohara.com<br />FREEDOM!<br />
    10. 10. Online Video Delivery<br /><ul><li> Client Projects
    11. 11. Self Produced Projects
    12. 12. Marketing
    13. 13. Video Blogging / Journaling</li></ul>www.dan-ohara.com<br />
    14. 14. Online Video Delivery<br />www.dan-ohara.com<br />The process by which a video is delivered <br />via the internet to an audience.<br />
    15. 15. www.dan-ohara.com<br />The industry<br />BOXEE<br />
    16. 16. www.dan-ohara.com<br />tv<br />TV MEETS WEB. WEB MEETS TV.<br /><ul><li>Up to 1080p30 h.264 aac
    17. 17. Flash 10.1
    18. 18. Android OS 2.1
    19. 19. Chrome Browser
    20. 20. HTML5 Video Support</li></ul>~$295<br />September 2010<br />
    21. 21. www.dan-ohara.com<br />
    22. 22. www.dan-ohara.com<br />
    23. 23. www.dan-ohara.com<br />BOXEE<br /><ul><li>Up to 1080p30 h.264 aac
    24. 24. Flash Player
    25. 25. Boxee Software
    26. 26. Social Media Connections
    27. 27. mRSS Feed Support</li></ul>~$195<br />November 2010<br />
    28. 28. www.dan-ohara.com<br />
    29. 29. www.dan-ohara.com<br />
    30. 30. www.dan-ohara.com<br />
    31. 31. www.dan-ohara.com<br /><ul><li>Up to 1080p30 h.264 aac
    32. 32. mRSS Feed Support
    33. 33. Tivo Software
    34. 34. DirecTV and Comcast</li></ul>$299 + $12.95 monthly<br />Available Now!<br />
    35. 35. www.dan-ohara.com<br />Appletv<br /><ul><li>Up to 720p30 h.264 aac
    36. 36. Running iOS – Apps?
    37. 37. Podcast Support</li></ul>No Flash Support<br />No Web Browsing<br />Video Playback Only<br />September 2010<br />$99<br />
    38. 38. www.dan-ohara.com<br />VIDEO PODCAST<br />Online delivery of Video On Demand video clip content via Atom or RSS enclosures. <br />The distribution of video where the RSS feed is used as a non-linear TV channel to which consumers can subscribe using a PC, TV, set-top box, media center or mobile multimedia device.<br />
    39. 39. www.dan-ohara.com<br />
    40. 40. www.dan-ohara.com<br />
    41. 41. www.dan-ohara.com<br />podcatcher<br />Or podcast client<br />BOXEE<br />a computer program used to download various media via an RSS or XML feed.<br />
    42. 42. www.dan-ohara.com<br />VIDEO PODCASTING help<br /><ul><li>Creates iTunes compliant Feeds
    43. 43. Easy Setup
    44. 44. Works great with a Blog
    45. 45. Fully RSS Compliant Feeds
    46. 46. Lots of Syndication Options
    47. 47. Analytics
    48. 48. FREE – Thanks Google!</li></li></ul><li>www.dan-ohara.com<br />VIDEO PODCASTING help<br />
    49. 49. www.dan-ohara.com<br />METHODS:<br />SHARING SERVICES vs. SELF HOSTINGS<br />
    50. 50. www.dan-ohara.com<br />PROS & CONS:<br />SHARING SERVICES<br /><ul><li>Easy to Use</li></ul>Violation of TOS<br /><ul><li>FREE or LOW COST</li></ul>Advertising<br /><ul><li>TV & Player Devices</li></ul>Publically Accessible<br /><ul><li>Bitrate Tested</li></ul>Limited File Size & Time<br />Storage Limits<br /><ul><li>Mobile Device Support
    51. 51. Social Media Sharing</li></ul>Highly Compressed<br /><ul><li>Viral Possibilities</li></ul>No Quality Controls<br />Copyright Limitations<br />
    52. 52. www.dan-ohara.com<br />PROS & CONS:<br />SELF HOSTING / CDN<br /><ul><li>Commercial Service</li></ul>Can Be Expensive<br /><ul><li>No File Size or Time Limits</li></ul>More Complicated Setup<br /><ul><li>Brand Control</li></ul>No Central Support<br /><ul><li>Unlimited Storage
    53. 53. Quality Control
    54. 54. Privacy Protection
    55. 55. RTMP Streaming
    56. 56. mRSS & Playlist Support</li></li></ul><li>www.dan-ohara.com<br />TIPs & Tricks: VIDEO SEO<br />
    57. 57. www.dan-ohara.com<br />
    58. 58. www.dan-ohara.com<br />
    59. 59. www.dan-ohara.com<br />AMAZON S3<br />
    60. 60. www.dan-ohara.com<br />AMAZON cloudfront CDN<br />
    61. 61. www.dan-ohara.com<br />AMAZON S3 / Cloudfront<br /><ul><li>Any type of Video File
    62. 62. Privacy Support
    63. 63. Storage Cost: $0.15 per GB
    64. 64. Bandwidth Cost: $0.15 per GB
    65. 65. No Monthly Fee
    66. 66. CloudFront CDN
    67. 67. CloudFront RTMP Streaming
    68. 68. No Auto Enforcement of Copyrighted Music
    69. 69. Branded URL (video.oharafilms.com)</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers<br /><ul><li>a meta-file format
    70. 70. describes the definition, structure and administration of data files
    71. 71. describes how data and metadataare stored (not coded)
    72. 72. A program able to identify and open acontainer file might not be able to decode it.
    73. 73. Most container formats are specializedfor specific data such as Video and Audio.</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers:<br />EXAMPLES<br /><ul><li>MPEG4 - .mp4 or .m4v
    74. 74. WebM / Matroska - .webm or .mkv
    75. 75. OGG - .ogg
    76. 76. Microsoft AVI - .avi
    77. 77. Apple Quicktime - .mov
    78. 78. Adobe Flash - .flv or .f4v
    79. 79. Others - MPEG, MPEG2TS, RM (Real Media), 3GP(Mobile Phones), MXF (Sony XDCAMand Panasanic DVCPRO P2)</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers:<br />WEB CENTRIC<br /><ul><li>MPEG4 - .mp4 or .m4v
    80. 80. WebM / Matroska - .webm or .mkv
    81. 81. OGG - .ogg
    82. 82. Adobe Flash - .flv or .f4v</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers:<br />WEB CENTRIC<br />MPEG4<br /><ul><li>Primary Web Wrapper
    83. 83. No Licensing Restriction until 2025
    84. 84. Supported by Flash and HTML5 Video
    85. 85. Supported by Google TV, Boxee, Apple TV, Tivo
    86. 86. Supported by Chrome, Safari, Internet Explorer
    87. 87. Ext: mp4, mov, m4v, m4a, m4b, m4p, f4v, 3gp, 3g2
    88. 88. Synonyms: MPEG4 Part 14, ISO/IEC 14496-14</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers:<br />WEB CENTRIC<br />OGG<br /><ul><li>Free Open Source
    89. 89. No Licensing Restriction
    90. 90. Supported by HTML5 Video
    91. 91. Supported by Firefox and Opera
    92. 92. Extension: .ogg</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers:<br />WEB CENTRIC<br />WEBM<br /><ul><li>Subset of Matroska Optimized for Web Media
    93. 93. Similar in concept to the MPEG4
    94. 94. Supported by HTML5 Video
    95. 95. Supported by Chrome, Internet Explorer
    96. 96. Subset of Matroska Optimized for Web Media
    97. 97. Extension: .webm</li></li></ul><li>www.dan-ohara.com<br />Containers / Wrappers:<br />WEB CENTRIC<br />FLASH VIDEO<br /><ul><li>Requires Adobe Flash Player
    98. 98. Useful for Storing Legacy Flash content
    99. 99. RTMP Streaming and Live Streaming
    100. 100. No Support for Apple Mobile Devices
    101. 101. F4V is a subset of MPEG4
    102. 102. Extension: .flv, f4v</li></li></ul><li>www.dan-ohara.com<br />CODECS<br />A codec encodes a data stream or signal for transmission, storage or encryption, or decodes it for playback or editing. Codecs are used in videoconferencing, streaming media and video editing applications.<br />
    103. 103. www.dan-ohara.com<br />CODECS<br />EXAMPLES<br />VIDEO<br />AUDIO<br /><ul><li>H.264 / AVC
    104. 104. AAC
    105. 105. VP8
    106. 106. Vorbis
    107. 107. MPEG4 Video
    108. 108. MP3
    109. 109. MPEG2 Video
    110. 110. AIFF
    111. 111. Flash Video
    112. 112. WAV
    113. 113. Theora Video</li></li></ul><li>www.dan-ohara.com<br />CODEC<br />WEB CENTRIC<br />VIDEO<br />AUDIO<br /><ul><li>H.264 / AVC
    114. 114. AAC
    115. 115. VP8
    116. 116. Vorbis
    117. 117. Theora Video
    118. 118. MP3
    119. 119. Flash Video</li></li></ul><li>www.dan-ohara.com<br />CODECS:<br />WEB CENTRIC<br />H.264 / AVC<br /><ul><li>Widely considered the best video codec in the world.
    120. 120. Codec for YouTube, Vimeo & Most Sharing Sites
    121. 121. Highly Efficient
    122. 122. Excellent Compression Quality
    123. 123. Supported by all devices, Google TV, Apple TV, Boxee.
    124. 124. Synonyms: MPEG4 Part 10, MPEG4-AVC, AVC,ISO/IEC 14496-10</li></li></ul><li>www.dan-ohara.com<br />CODECS:<br />WEB CENTRIC<br />VP8<br /><ul><li>New Video Codec for Web Media.
    125. 125. FREE – No Licensing Issues
    126. 126. Comparable to H.264 in quality.
    127. 127. Developed by On2 purchased by Google.
    128. 128. Codec is part of the WebM Project.
    129. 129. Audio Codec Used: Vorbis</li></li></ul><li>www.dan-ohara.com<br />CODECS:<br />WEB CENTRIC<br />THEORA<br /><ul><li>FREE Lossy Video Compression Format
    130. 130. Open Source
    131. 131. Developed by the Xiph.Org Foundation.
    132. 132. Supported by Firefox and Opera Only.
    133. 133. Audio Codec Used: Vorbis</li></li></ul><li>www.dan-ohara.com<br />CODECS:<br />WEB CENTRIC<br />FLASH VIDEO<br /><ul><li>Sorenson H.263 for Flash
    134. 134. Useful for low-power devices
    135. 135. Legacy Older Codec, but widely used today.
    136. 136. Owned by Adobe, Inc.</li></li></ul><li>www.dan-ohara.com<br />TIPs & Tricks:<br />Encoding Settings<br /><ul><li>CONTAINER: MPEG4
    137. 137. CODEC: h.264
    138. 138. PROFILE: Baseline</li></ul>LOW / MOBILE<br />BANDWIDTH<br /><ul><li>LEVEL: 3.1
    139. 139. RESOLUTION: 640X360 (16X9)
    140. 140. BITRATE: 1000 Kbps (1Mbps)
    141. 141. STREAMING: iPOD
    142. 142. FIELD ORDER: None / Progressive
    143. 143. AUDIO: AAC 128kbps 48kHz</li></li></ul><li>www.dan-ohara.com<br />TIPs & Tricks:<br />Encoding Settings<br /><ul><li>CONTAINER: MPEG4
    144. 144. CODEC: h.264
    145. 145. PROFILE: Main</li></ul>HIGH / HD<br />BANDWIDTH<br /><ul><li>LEVEL: 3.1
    146. 146. RESOLUTION: 1280X720 (16X9)
    147. 147. BITRATE: 3000 Kbps (3Mbps)
    148. 148. STREAMING: Standard
    149. 149. FIELD ORDER: None / Progressive
    150. 150. AUDIO: AAC 256kbps 48kHz</li></li></ul><li>www.dan-ohara.com<br />TIPs & Tricks:<br />FireFogg Firefox Plugin<br />
    151. 151. www.dan-ohara.com<br />FLASH & HTML5 PLayers<br />
    152. 152. www.dan-ohara.com<br />FLASH VIDEO PLayers<br /><ul><li>99% Install Base
    153. 153. Full Screen Mode
    154. 154. HD Quality Playback
    155. 155. RTMP Streaming
    156. 156. Plugins</li></ul>No Apple Mobile Devices<br />CPU Intensive<br />JW Player<br />www.longtailvideo.com<br />Owned by Adobe<br />
    157. 157. www.dan-ohara.com<br />HTML5 VIDEO PLayers<br /><ul><li>HTML 5 Compliant
    158. 158. Less CPU Intensive
    159. 159. Supports Mobile Devices
    160. 160. Flash Fallback Coding</li></ul>Limited Browser Support<br />No Streaming<br />No Full Screen Mode<br />Sublime HTML5 Video Player<br />www.sublimevideo.net<br />
    161. 161. www.dan-ohara.com<br />TIPs & Tricks:<br />Streaming vs. Downloading<br />STREAMING<br />DOWNLOAD<br /><ul><li>Bandwidth is Conserved
    162. 162. HTML5 Compliant
    163. 163. CDN Network
    164. 164. Less Expensive
    165. 165. Supports Playlists
    166. 166. Supports All Devices
    167. 167. Fewer Dropped Frames
    168. 168. Video Podcast Support</li></ul>Flash Support Only<br /><ul><li>CDN Network</li></ul>No Mobile Device Support<br />Entire File Downloads<br />
    169. 169. www.dan-ohara.com<br />Media RSS & Playlists<br />
    170. 170. www.dan-ohara.com<br />Media RSS & Playlists<br />
    171. 171. www.dan-ohara.com<br />
    172. 172. www.dan-ohara.com<br />
    173. 173. www.dan-ohara.com<br />
    174. 174. www.dan-ohara.com<br />Video sitemaps<br />
    175. 175. www.dan-ohara.com<br />Video sitemaps<br />
    176. 176. www.dan-ohara.com<br />Video sitemaps<br />
    177. 177. www.dan-ohara.com<br />Video sitemaps<br />
    178. 178. www.dan-ohara.com<br />Video sitemaps<br />
    179. 179. www.dan-ohara.com<br />Video sitemaps<br />
    180. 180. www.dan-ohara.com<br />Video sitemaps<br />
    181. 181. www.dan-ohara.com<br />AppleiPad<br /><ul><li>H.264 or Motion JPEG (M-JPEG)
    182. 182. Up to 1280X720p 30fps
    183. 183. Main Profile – 3.1 Level
    184. 184. Up to 5Mbps (use 3Mbps)
    185. 185. AAC-LC up to 160 Kbps, 48kHz
    186. 186. No Adobe Flash Support</li></li></ul><li>www.dan-ohara.com<br />AppleiPhone 4<br /><ul><li>H.264 Only
    187. 187. Up to 1280X720p 30fps
    188. 188. Main Profile – 3.1 Level
    189. 189. Up to 5Mbps (use 3Mbps)
    190. 190. AAC-LC up to 160 Kbps, 48kHz
    191. 191. No Adobe Flash Support</li></li></ul><li>www.dan-ohara.com<br />AppleiPhone 3<br /><ul><li>H.264 Only
    192. 192. Up to 640X480p 30fps
    193. 193. Baseline Profile – 3.0 Level
    194. 194. Up to 1.5Mbps
    195. 195. AAC-LC up to 160 Kbps, 48kHz
    196. 196. iPod Streaming
    197. 197. No Adobe Flash Support</li></li></ul><li>www.dan-ohara.com<br /><ul><li>H.264 Only
    198. 198. Up to 848X480p 30fps
    199. 199. Baseline Profile – 3.0 Level
    200. 200. Up to 1.5Mbps
    201. 201. AAC-LC up to 160 Kbps, 48kHz
    202. 202. iPod Streaming
    203. 203. Adobe Flash Support (OS 2.2)</li></li></ul><li>www.dan-ohara.com<br />
    204. 204. www.dan-ohara.com<br />
    205. 205. www.dan-ohara.com<br />DELIVER ONLINE!<br />
    206. 206. www.dan-ohara.com<br />More resources<br /><ul><li>WEB: www.google.com/tv
    207. 207. WEB: www.boxee.tv
    208. 208. WEB: www.longtailvideo.com
    209. 209. BLOG: www.reelseo.com
    210. 210. BLOG: webvideouniversity.com/podcast/
    211. 211. BOOK: YouTube and Video Marketing: An Hour a DayAuthor: Greg Jarboe
    212. 212. BOOK: Get Seen: Online Video Secrets to Building Your BusinessAuthor: Steve Garfield
    213. 213. BOOK: Crush It!: Why NOW Is the Time to Cash In on Your PassionAuthor: Gary Vaynerchuk</li></li></ul><li>Online Video Delivery<br />By Dan O’Hara<br />Q&A<br />www.dan-ohara.com<br />

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