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My Personal Brand
- 3. 2. Brand Differentiation “You have tiny little hamster sneezes.” – Joanne Kelly “Your burps make me feel like less of a man.” – Jordan Haslbeck “Milk has no place in coffee or cereal” “Fan. NOT a fangirl.”
- 4. 3. Brand Values “You miss 100 per cent of the shots you don’t take.” – Wayne Gretzky persevere take chances be happy
- 5. 4. Brand Promise “Fun” “Two drink maximum” “When you first meet Danielle, you think she’s shy and reserved. Then you drink with her.”
- 6. 5. Brand Vision Loved Published Admired Respected Well-read Well-travelled Inspiring Confident “The next Kate Beirness”
- 10. 9. Brand Story It takes more than ten words to figure me out.