1. how I can support your company’s development
Richea Daniela Valentina
M.Sc. Economics and Business Administration –
The Management of Innovation and Business Development
(Copenhagen Business School)
CEMS Master in International Management
Independent Consultant
EU Grants & Business Development
E-mail: daniela.richea@gmail.com
Mobile: (+40) 745 354 803
Website: http://www.dezvoltareaafacerii.ro

2. I am the right partner to support your business
development projects because:
• … I am a creative person, having the ability to think “out of the
box” and analyze situations from multiple perspectives
• … I can generate innovative solutions
• … I have the proven ability to identify and develop business
opportunities
• … I have contributed to starting-up new businesses
• … I have studied business development at two of the best
Business Schools in Europe
• … throughout the years, I have created a valuable network of
business contacts across the entire globe
• And last, but not least, I’m always up for a new challenge!
See what I can do and what I have done until now in the
next few slides!

3. Key Competence Areas – How I can contribute to your
company’s development (I):
Strategic Business Attracting EU Grants for
Development Business Development
Identification of Identification of EU
business development Grant financing
opportunities: strategic sources suitable for each
market analysis, scenario organisation
analysis, feasibility studies,
business plans, etc
Development of the EU
Attracting financing for Grant Application
business development package: business plan,
projects: refundable/non- feasibility study, grant
refundable financing application form
Implementing business
development projects: Project Management
Project Management services: implementation of
the EU financed project

4. Key Competence Areas – How I can contribute to your
company’s development (I):
Entrepreneurial Start-Up
Start- Innovation & Creativity
and Growth Management
Development of
innovation strategies for
Business Concept and
organisations
Business Model
development
Innovation and
Strategic planning: start- technology transfer
up strategy, take-to-market
support
strategy, growth strategy, etc.
Attracting start- Project Management in
up/growth capital – innovative organisations
identifying financing sources
and preparing business plans /
presentations Concept Development
Organisational
Bringing new
development support
products/services to
market

5. Project portfolio – A glance at what I’ve done so far (I)
Concept Development & Attracting EU Grant financing
• for a Business Incubator’s project aiming at Developing
Entrepreneurial Abilities and supporting the development of
High-Potential Start-ups in the region
Strategic Business Planning and Attracting Start-up
Capital
• for a Start-up providing IT Systems for managing In-flight
Logistics in Passenger Airline Companies
• for a Private Hospital
Development of an Enterprise Risk Management System
• for a Leading Wind Power Systems Producer

6. Project portfolio – A glance at what I’ve done so far (II)
Strategic Market Analysis:
• Identifying Re-positioning and Business Development
Opportunities for a Direct Marketing Company
• Strategic Market Analysis for developing the
Internationalisation Strategy of a Restaurant Chain
• Competitive Benchmarking and indentifying Best Practices
for Student Career Advice Services in European Business
Schools
Process & Cost Analysis:
• Process & Cost Analysis for the Call-Center Operations of a
Travel Management Company
• Supplier Portfolio Analysis and Optimization for a Railway
Infrastructure Developer

7. Project portfolio – A glance at what I’ve done so far (III)
Concept Development:
• Developing a Collection of Case Studies to support the
Employer Branding Strategy of a Global Company
• Website Concept Development for an Intellectual Capital
Portal
• Content Development for a Website dedicated to Foreign
Entrepreneurs in Denmark
Market & Consumer Research:
• Identifying Parameters which influence the Passenger
Buying Decision for an Airline Company
• Customer Satisfaction Survey for an Airline Company

8. Industry expertise:
Through my work experience and business studies, I have
developed a thorough understanding of key issues and business
strategies in many industries, including:
• Supporting an entrepreneur in starting-up a
IT Software business providing IT systems for passenger
airlines
• Strategic market analysis for a passenger airline
Air company
Transport • Customer satisfaction analysis for a passenger
airline company
• Development of an Entreprise Risk Management
model for a leading wind power systems producer
Wind
• Creating a collection of 15 cross-functional and
Energy interrelated case studies to support a company’s
employer branding strategy
• Analysis of strategic business development
Advertising opportunities and scenarios for a direct marketing
company

9. Industry expertise (II):
• I have worked for 2 years with logistics &
FMCG operations management in the warehouse of an
on-line supermarket
• Process & cost analysis and optimization for a
Travel & travel management company
Leisure • Strategic market analysis to support the
internationalisation of a restaurant chain
• Coaching and consultancy for a team of doctors
Healthcare planning to start-up a private hospital
• Supplier portfolio analysis and optimization for a
Infrastructure
railway infrastructure developer
Pharma & • Various innovation-related applied research papers
concering the pharma & biotech industry
Biotech

10. Academic papers I’ve written so far (I)
quot;The Management of Strategy / Business Development
•
Management - Exploring a new management practice ant its
theoretical roots“
– Master Thesis, 2008, Copenhagen Business School, M.Sc.
Economics and Business Administration – The Management of
Innovation and Business Development – available here (PDF)
quot;Novo Nordisk - A Case Study on the Creation and Exercise of
•
Real Options in the Pharmaceutical Industry through Pharma -
Biotech R&D Collaborations“
– Research Paper, 2007, Copenhagen Business School, CEMS
Strategic Risk Management course – available here (PDF)
quot;Corporate versus independent venture capital - What kind of
•
entrepreneur should choose which kind of financing?“
– Independent Research Paper, 2007, Copenhagen Business School,
CEMS Master in International Management – available here (PDF)

11. Academic papers I’ve written so far (II)
“Open Innovation as a new innovation strategy in Novo
•
Nordisk”
– Research Paper, 2006, Copenhagen Business School, M.Sc.
Economics and Business Administration – The Management of
Innovation and Business Development
quot;Biosimulation - a new tool in drug development? Case
•
study: the innovation and organizational dimensions in Novo
Nordisk“
– Research Paper, 2005, Copenhagen Business School, M.Sc.
Economics and Business Administration – The Management of
Innovation and Business Development

12. Want to find out more?
• Contact me!
Daniela Valentina Richea
E-mail: daniela.richea@gmail.com
Mobile: (+40) 745 354 803
Or check out my website:
http://www.dezvoltareaafacerii.ro
(only in Romanian for now)