Information Architecture Tutorial Lesson 1 By: Webmonkey Staff
It sounds simple enough, but there are a lot of bad sites on the web. A bad site begins with bad ideas, and poorly conceived goals. If you don ’ t know what you ’ re trying to achieve, why bother building a site? For your site.
When Setting Goals Group Consensus is Paramount
You want everyone to agree on the contents and purpose of the site that you are going to build.
You want the most important people involved with setting goals.
Remember, group consensus can make or break the project!!!
But you don't want to hear from...
SO, HOW DO YOU START? First, determine who are the most important people then let them run their mouth. Make sure there is healthy communication between the people involved. You want them to feel like they are contributing to the site.
FORMAL DEFINITION vs. INFORMAL DEFINITION Once you determine you the most important people are you have to decide whether you want to do go through a formal or informal process of defining goals. What are the differences between the two?
A formal definition process involves calling meetings with key players, setting agendas and preparing questions. It is time sensitive and requires keen sharp project management skills. Though just as effective, and informal definition process involves talking to people one-at-a-time, taking notes and following up when necessary. Scale and time should determine which to use.
-What is the mission or purpose of the organization? -What are the short/long term goals of the site? -Who is the intended audience? -Why will people come to your site? Asking Questions Asking Questions
Help the world to become a better place To help the less fortunate become more To become well known throughout the world What is the mission or purpose of the organization? What is the mission or purpose of the organization?
What are the short/long term goals of the site? Short Term Goal Short Term Goal Short Term Goal What are the short/long term goals of the site? Long Term Goal
Who is the intended audience? Why will people come to your site? Children? Teens? Adults? Only the best service! The best products We have the best prices!
Create a set of questions:
pass them out in a meeting
Filter The Answers
Which goals are most important?
Rephrase your questions as your goals
Group goals into categories
Turning Answers Into Goals
everybody ranks each goal
if in categories, rank within as well
write down name categories!
Goals Ranking your
after collecting ranks, create the master list
people's opinions matter!
time to get goals approved
Part The Hard
. once agreement is reached by those involved: DOCUMENT GOALS
. you Publicly your client Publish
. If there's time you should write a summary of the goals. Because these goals are the basis to your design document
. Once goals are published you then create the first chapter of the design document Guess what the first chapter is called! GOALS!