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LIME is one of the Caribbean's leading Socio - telecommunications providers. In an effort to re-take the Caribbean and by extension Jamaica, they have activated a number of strategies geared towards improving efficiency and effectiveness of their brand. One such strategies was the increasing their retail footprint across the island of Jamaica in an effort to improve the convenience with which its customers may interact with the support systems provided. This technique also allowed for LIME to more readily engage their existing clients on promotional activities and attract new clients who sought to experience what LIME had to offer.
LIME opened their Fairview store in Montego Bay on July 15, 2009 and since then this flagship store has been a beacon of excellence and a model that was used to further improve the brand and experience that LIME sought to offer its clients.
This magazine sought to capture the activities and the overall feeling of that day. The Fairview connect introduces LIME Fairview and its team of experts to the western hemisphere of the island. The products, services, conveniences and support were greatly appreciated by the citizens of the West.
As LIME continues on its quest for excellence this is only another milestone. Look out for new and exciting developments from LIME; “for living everyday…”