What should you do in the First 90 Days as a Sales Manager or VP? Brett Wallace, VP of Sales for Zoominfo, gives 10 high-impact things to focus on to ramp up quickly. A must read for newly promoted Sales VPs and Managers...or aspiring ones!
3. 3 Theme: Leadership is a different skill than selling. But, if you’re passionate about helping others succeed, you can learn the skills to be a great leader.
4. ZoomInfo at-a-glance 4 Founded: 2000 Spinoff of CardScan Leading business information database with applications and data service solutions for individual, SMB and enterprise customers Advertising business: Spinoff of Bizo in 2008 Recent – and successful -- expansion in selling to sales intelligence/marketing (data) teams Sales Intelligence: Launched 2008 Data services: 2009 Scale Proprietary database of 50M employees and 5M businesses Customers: 2,000 Website visitors: 4M+/month Leveraging community & collaborative-rich applications “ZoomInfo is a valuable sales tool for sourcing high quality leads. Their data is accurate, reliable and easy to access. The ZoomInfo team works closely with us to understand our business needs, and offer high impact data solutions. We’ve had positive success working with ZoomInfo data, and look forward to our continued relationship in FY11.”
5. We’re proud of the company we keep ” “ . ZoomInfo helps me be a better sales person because it makes it easy to research companies I’m trying to reach. I pick up the phone knowing exactly what to say. I go to ZoomInfo before I go anywhere else. -- Janet Lerch, IEEE . 5
6. 6 Are you nuts!!!!???? 40%... … of new managers fail in first 18th months. --Source: American Management Association
7. 7 Still awake? 80%... … of Valentine’s Day cards are purchased by women. --Source: Greeting Card Association
10. 2. First 90 days 10 People Talent assessment Hiring goals and profile Cross-functional groups Process Define target segments Funnel Management Sales enablement Technology Integrated sales and marketing systems Lead scoring, automation, nurturing Collaboration
17. 5. Ramp and retain people Spend time with your people 19.5 months of productivity from new hires. People quit their manager before their company 13 37%... … of reps churn in first two years. --Source: The Bridge Group, Inc. Create a strong on-boarding and coaching plan
18. 6. Coaching up Motivation Pipeline review Development plan Certification process 14 15%... … of execs today say their meetings with sales people meet expectations. --Source: Forrester Research, Inc. Create a well documented certification process to coach to
19. 7. Territory management Who is our buyer? How do they buy? How will you focus your demand gen? 15 1 in 3 Only 33% of firms have a focused GTM strategy based on a target market. --Source: Sirius Decisions. Implement a tiered territory strategy that drives return on effort
20. 8. Measure what matters 16 5 calls per hour on average for inside sales reps --Source: The Bridge Group, Inc. People Rep turnover Weekly score board Coaching progress Process Sweet spot alignment Buying cycle Win percentage Technology Win/Loss analysis Campaign measurement Business site conversion Create a dashboard and scoreboard that measures results and the key levers
21. 9. Segment for lift in revenue 17 90 days out Build intimacy Segment by type, size etc. --Source: David Skok, For Entrepreneurs, Matrix Partners Focus on creating a sustainable, scalable base of clients
22. 10. Parting thoughts 18 Crush the number No surprises Don’t over-commit Control your time or someone else will Develop strong relationships with sr. execs Surround yourself with stars Have fun – if you’re not having any, move on
23. 19 Theme: If you are passionate about helping people achieve more, you can transform yourself into a great leader.
24. Thank you 20 Brett Wallace VP, Sales and Business Development (781) 693-7508 @Brett_Wallace @ZoomInfo_Leads brett@zoominfo.com http://followthelead.zoominfo.com/
Editor's Notes
Work on being a great sales coach – think back to the best coach you’ve ever had – remember how they worked with you, motivated you etc. Be a great coach and results with follow. 80/20 rule - Keep in mind that managers typically spend 80% of their time with 20% of their team who are considered to be underperforming, and 80% of the profitable activities within their department come from 20% of their employees.
Segmentation of your organization and client base based on key patterns will help you focus and generate lift. Identify key customer segments and understand how better process and people management can yield significant results. Don’t ignore clients – they are your base of sustainable, predictable revenue.
