This is a presentation given as part of a social workshop for the 2012 Marketing Partner Forum. Presented by Steven Fisher.

1. Social Media Workshop: Google+ Presented by: Steven Fisher Head of Social Business, d50 Media

2. WHAT IS GOOGLE+ AND WHY SHOULD I CARE? Google+ is Google's Social Networking Initiative. Google+ is now available to individuals for personal accounts AND now… businesses.

4. INITIAL GOOGLE GROWTH VS FACEBOOK AND TWITTER It took Facebook and Twitter over two years to reach 20 million users.

6. BRANDS AND SERVICES OFFERINGS LIKE THESE….

8. SEVEN MAJOR GOOGLE+ COMPONENTS "Huddles" allow for text chatting with a friend or group of friends via mobile or desktop. "Posts" are for posting status updates. "Circles" allow targeted grouping to sort and manage friends along with sharing information with specific circles. Sparks" for offering videos and articles users might like. "Photos" are shared libraries from those in your circles and those you post to them. "Hangouts" are for group video chatting with up to 10 people. You can also watch YouTube videos together. And if you "like" something?

10. TREMENDOUS IMPACT ON SOCIAL SEARCH Google+ is a search engine integrated with real time cloud based communication for sharing all types of media. Whether you are posting about your brand or a customer is posting about your brand, there are significant search engine optimization (SEO) implications. Those implications involve getting better search engine rankings and faster, real-time results in those rankings.

11. FRIENDS WITH BENEFITS Friends on G+ = Better Rankings Since 2009, Google ’s Social Search results have had content from people you know to rank higher, when youre logged into Google. An example: Source: Huffington Post

12. GOOGLE+ ADVANTAGE: FRIENDS WITH BENEFITS Friends on G+ = Better Rankings Since 2009, Google ’s Social Search results have had content from people you know to rank higher, when youre logged into Google. An example: Source: Huffington Post

13. INCREDIBLE PERSONAL BRANDING OPPORTUNITY Would love some other great examples of attorneys on G+

14. Do the following with your brand: GOOGLE + BUSINESS READINESS CHECKLIST Get Profile Page Completed Start Building Your Circles Post Content, +1 Content and Add Value Run some Hangouts and Huddles Add Sparks to Monitor Conversations Identify Brand Ambassadors Engage on a Daily Basis!

15. People Connect with People. People need to feel a personal connection to a product or service. Having someone as the face of the brand is important to be a part of the conversation with customers. Have employees out there as brand representatives. It fosters company leadership and enhances the customer experience. Create a “Face of the Brand”

16. Complete Your "About Me" Page Both the profile tagline and the “About Me” page are SEO friendly. Complete your profile with keyword friendly content and anchored hyperlinks.

17. Form Google “Circles” Circles are extremely compelling because you add people dynamically it doesn ’t require a two-part permission.

18. Customize Circles By customizing your circles, you can segment the type of content you share depending on your audience. There are default Circles for “Friends”, “Family” and “Following” but you can create any kind of circle. Circles on interests or likes, circles on specific interests or likes. This will allow you to segment out how you interact and what content you distribute to them.

19. Google +1 is an entirely different program that Google+ which allows for anyone, even if they are not in Google+ to indicate that they like a page directly to Google. Utilize the Google+ Button It has interesting SEO implications because you are indicating in the same fashion to Facebook ’s “Like” button that a piece of content should have more relevance.

20. Create an Editorial Calendar Create an editorial calendar that is visual heavy and segmented based on your circles.

21. Complete Your "About Me" Page Both the profile tagline and the “About Me” page are SEO friendly. Complete your profile with keyword friendly content and anchored hyperlinks.

22. Monitor Conversations with Google+ “Sparks” Do a search within Google+ Then click “Save this Search” With “Sparks” you can do a video group chat with up

24. Do the following with your brand: RECAP: GOOGLE+ BUSINESS READINESS CHECKLIST Get Profile Page Completed Start Building Your Circles Post Content, +1 Content and Add Value Run some Hangouts and Huddles Add Sparks to Monitor Conversations Identify Brand Ambassadors Engage on a Daily Basis!

25. Questions and Answers Steven Fisher Head of Social Business @d50media http://www.d50media.com Twitter: @stevenfisher