20. +
The Future
Semantic Web
Pull data not push
Data readable by machines
In the cloud
Real time ubuiquity
Internet is the platform
Attention Economy
21. +
Three Take Aways
Evaluate
Strategize
Risk
22. +
Cynthia
Ware
Center for Church
Communication
Cynthia Ware
http://twitter.com/cynthiaware
http://facebook.com/cynthia.ware
http://linkedin.com/cynthiaware
http://thedigitalsanctuary.org
http://cfcclabs.org
http://churchmarketingsucks.org/
Editor's Notes
Social media
Participatory media
Decentralized media
Set of traits, characteristics & now values EMBEDDED
Re-invision your role in a world where much is changed.
Access to information has changed. Creators of information have changed. Expectations of my relationship with any given piece of information has changed
The centrality of the church has changed.
Using a “versus” modality
Open
Dialog - CONVERSATION
Connected
Narrowcast
Co-creators
Engaged
Multi-Directional
Participatory
Personalization = the ability by individuals to make media theirs.
This is the iGeneration. This is your church – tomorrow.
From the earliest ages children display preferences.
None of this is relevant, technology, progress, science, unless we’re missional – then it’s a great outreach opportunity.
None of this is relevant, technology, progress, science, unless we’re missional – then it’s a great outreach opportunity.
Evaluate – Assess Take inventory!! honestly, if you’re going about business as usual
Strategtize – Identify internal experts (anyone under 35) make a plan Have a brown bag lunch date w/them and ask what’s not working
Make a Plan - Come up with a social engagement strategy that fits for your church / Develop a strategy Calvary vs. Lighthouse