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  1. 1. Highlighting b y 
 C h r i s 
 W a s k o
  2. 2. To make prominent or evident Provide a visual cue for a selected location
  3. 3. http://hoboken411.com/archives/7498
  4. 4. http://declubz.com/blog/2008/07/28/rock-balancing/
  5. 5. http://mattitiyahu.blogspot.com/2010/04/catch-cougar-by-tail.html
  6. 6. http://www.askmen.com/galleries/anne-hathaway/picture-27.html
  7. 7. 10%
  8. 8. Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that’s no matter — tomorrow we will run faster, stretch out our arms farther. . . . And one fine morning —— So we beat on, boats against the current, borne back ceaselessly into the past.
  9. 9. Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that’s no matter — tomorrow we will run faster, stretch out our arms farther. . . . And one fine morning —— So we beat on, boats against the current, borne back ceaselessly into the past.
  10. 10. B.I.U. *Preferred *Adds Considerable *Minimal Noise Noise *Clearly Highlights *Compromises Legibility Targets *Should Be Avoided *Minimal Noise *Less Detectable
  11. 11. Don Draper Quote Don Draper Quote Don Draper Quote Advertising is based on one Advertising is based on one Advertising is based on thing, happiness. And you thing, happiness. And you one thing, happiness. And know what happiness is? know what happiness is? you know what happiness Happiness is the smell of a Happiness is the smell of a is? Happiness is the smell new car. It's freedom from new car. It's freedom from of a new car. It's freedom fear. It's a billboard on the fear. It's a billboard on the from fear. It's a billboard on side of the road that side of the road that the side of the road that screams reassurance that screams reassurance that screams reassurance that whatever you are doing is whatever you are doing is whatever you are doing is okay. You are okay. okay. You are okay. okay. You are okay.
  12. 12. C h a n g i n g F o n t s v s . A L L C A P S
  13. 13. When I'm drivin' in my car When I'm drivin' in my car and a man comes on the radio and a man comes on the radio he's tellin' me more and more he's tellin' me more and more about some useless about some USELESS information information supposed to fire my supposed to fire my imagination. imagination.
  14. 14. http://oakwoodchristianchurch.org/375147.ihtml
  15. 15. "So you think that money is the root of all evil?" said Francisco d'Anconia. "Have you ever asked what is the root of money? Money is a tool of exchange, which can't exist unless there are goods produced and men able to produce them. Money is the material shape of the principle that men who wish to deal with one another must deal by trade and give value for value. Money is not the tool of the moochers, who claim your product by tears, or of the looters, who take it from you by force. Money is made possible only by the men who produce. Is this what you consider evil? -Ayn Rand "So you think that money is the root of all evil?" said Francisco d'Anconia. "Have you ever asked what is the root of money? Money is a tool of exchange, which can't exist unless there are goods produced and men able to produce them. Money is the material shape of the principle that men who wish to deal with one another must deal by trade and give value for value. Money is not the tool of the moochers, who claim your product by tears, or of the looters, who take it from you by force. Money is made possible only by the men who produce. Is this what you consider evil? -Ayn Rand
  16. 16. Inversing works well with text Inversing works well with text
  17. 17. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  18. 18. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  19. 19. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  20. 20. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  21. 21. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  22. 22. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  23. 23. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  24. 24. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  25. 25. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  26. 26. Yo u a r e n o t r e a d i n g t h i s t e x t b e c a u s e o f t h e n o i s y y e t e f f e c t i v e m o v e m e n t b e l o w.
  27. 27. http://www.feebleminds-gifs.com/animated-gifs-16.html
  28. 28. Q1 Q2
  29. 29. A l l I n f o r m a t i o n t a k e n f r o m L i d w e l l , H O l d e n a n d B u t l e r ( 2 0 0 3 )
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