An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding, co-authored by BJ Bueno, this deck gives you the foundation needed to begin exploring authentic customer loyalty.

2. CREATED BY bj bueno DESIGNED BY melissa thornton ©2009 The Cult Branding Company brought to you by the creative minds of www.CultBranding.com

3. The Power of CULT BRANDING “ Who wants a cult brand? After reading The Power of Cult Branding , you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail.” — Al Ries, author of The 22 Immutable Laws of Branding “ Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it's fun to read.” — Jay Conrad Levinson, author of the Guerrilla Marketing series “ Cult brands, while not easy to create, are among the most powerful. This book will show the way.” — Jack Trout, coauthor of Positioning: The Battle for Your Mind Based on The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!), co-authored by Bolivar J. Bueno.

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10. Two Cults: One Benign, One Destructive www.cultbranding.com

12. www.cultbranding.com “ They want to improve their life and the lives of others.”

13. www.cultbranding.com “ They want to improve their life and the lives of others.”

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42. www.cultbranding.com The Cult Branding Company was bred for one purpose: to help companies be chosen more often than their competitors by serving their best customers. To find out more about how to make your competition irrelevant, and download free strategic articles and videos visit: http://www.cultbranding.com