This document provides an overview of Chuck Huie's portfolio, including descriptions of two marketing campaigns he led for CSM and IDI, as well as samples of his identity design, print, and web design work for various clients. The portfolio showcases Chuck's experience in branding, marketing, website design, and print collateral for both B2B and B2C clients across multiple industries.

1. Chuck Huie Portfolio
charleshuie@gmail.com
(404) 396-1085

2. Project Overview
CSM – Comprehensive Lead Generation Campaign This campaign generated leads for a new CSM business segment, Limited Service
Restaurants and Emerging Restaurants. Through use of direct mail and e-marketing,
visitors were directed to a microsite where potential customers were informed
and engaged. The microsite gathered contact information, provided initial insight
through questions, and opened the door for a sales call.
VISIT THE SITE
http://csmfoodservice.com
Follow the Crumbs
Etiam gravida accumsan quam, quis pretium leo porta mollis. Aenean massa
sem, fringilla non gravida tincidunt, facilisis nec lectus. Praesent eget ante eu
quam suscipit luctus nec. Duis magna nunc, malesuada vitae iaculis eu.
check out our PELLENTESQUE LAOREET ANTE
Your special package
product portfolio In tellus gravida a laoreet dolor vulputate. Pellentesque posuere,
nulla id lacinia aliquet, diam leo pharetra justo, sed pharetra leo
will arrive today
risus vel justo. Fusce nisl ipsum.
visit www.john.followthecrumbs.com
© 2010 CSM Bakery Products NA, Inc.
direct mail e-blast

3. Identity Design
Natural Body Spa and Shop
Cox Communications – Band Together
Georgia-Pacific – Leaf Adhesive Products

4. Acuity Brands – Lighting Collateral System

5. Project Overview
IDI – Rebrand IDI is a full service real estate company focusing on development, investments,
property management and leasing. As the company grew their identity became
irrelevant to the company’s focus. This revived identity served to reflect the
comprehensive nature of the comapny.
VISIT THE SITE
http://www.idi.com/
corporate brochure company newsletter

6. Identity Design
Chris Davis Photography
Mykkeltvedt & Loftin Law firm
AmericasMart – Gardens Outdoor Living

7. Marine Products Corporation – 2010 Annual Report
2
M P X 2 0 1 0 A N N UA L R E P O RT
Product Overview
SSI AND SSI WIDE TECH™ SIGNATURE CRUISERS MARINE PRODUCTS CORPORATION
Chaparral’s SSi sportboats are produced in In 2011 Chaparral continues the tradition of
open bow and cuddy cabin models for the quality that has made the Signature Cruiser a (NYSE: MPX) designs, manufactures and distributes premium-branded Chaparral sterndrive
quality- and style-conscious recreational boater. leader in the luxury sport cruiser market.
Models for the 2011 model year range in size The Signature comes with many standard
and inboard pleasure boats and Robalo outboard sport fishing boats through 137 domestic and
6
M P X 2 0 1 0 A N N UA L R E P O RT
from 18 to 25 feet, and they have once again set features that are options on other cruisers in 55 international dealers. With premium brands, a solid capital structure and a strong independent
a high standard for engineering excellence, its class, and the largest Signatures offer a
Chaparral fiberglass hard top, bow thrusters and such
327 SSX dealer network, over the years Marine Products Corporation has generated strong financial
attractive styling, and quality materials and
workmanship. This year, Chaparral has style features as underwater lighting. The
WINNER 2011 NMMA INNOVATION AWARD performance and has built long-term shareholder value. Marine Products Corporation is also seeking
incorporated its patented Wide TechTM bow Signature line ranges from 27 to 37 feet in to utilize its financial strength to capitalize on opportunities that profitably increase its market share
design into several SSi models for additional length, with six models this year.
space in the forward part of the boat.
270 Signature 330 Signature
Leading by Design and broaden its product offerings within the pleasure boat market. For more information, visit
our website at www.marineproductscorp.com.
186 SSi Wide TechTM 226 SSi Wide TechTM 290 Signature 350 Signature Marine Products Corporation is arguably the most financially stable company
196 SSi Wide TechTM 246 SSi Wide TechTM 310 Signature 370 Signature PRODUCT OVERVIEW................................................. 01 LEADING BY DESIGN .................................................. 06
206 SSi Wide TechTM
216 SSi Wide TechTM
(featured on cover) in the industry. Our strong, debt-free balance sheet provides the stamina to
FINANCIAL HIGHLIGHTS............................................. 02 CORPORATE INFORMATION ....................................... INSIDE BACK COVER
215 SSi Cuddy Cabin
continue to operate and createSTOCKHOLDERS ........................................ 03
LETTER TO
long-term stockholder value through the
SSX SPORTDECKS SUNESTAS
cyclical fluctuations in the recreational boating industry. This was extremely
Chaparral’s SSX offers the performance of a apparent during the recent downturn, when our financial strength assisted
The Sunesta, with its patented Wide Tech TM
sportboat with the roominess and utility of bow design, has proven itself again this
a pleasure boat. The SSX Sportdeck is offered
in four lengths during this model year, all of interior, this boat combines the best features
2010 Financial and Operational Highlights
year with broad customer appeal. With a new dealers in their own efforts to remain solvent.
our
which have an enclosed head, a wet bar in of many of Chaparral’s other products, and
the cockpit, an integrated swim platform and is suitable for most family uses, including This financial strength is due to our tenured management Perhaps the most notable is Chaparral’s new 327 SSX
a transom sun lounge. cruising, wakeboarding and sightseeing. The team and stable stockholder base, and is the result of Sportdeck. Within a month of being introduced, this
2011 model line offers four boats ranging
good operational management SALES the awareness that
NET and
(millions)
NET INCOME (LOSS)
revolutionary new boat already received SELLING in our UNIT
(millions)
AVERAGE praise PRICE PER
(thousands)
TOTAL NUMBER OF BOATS SOLD
327 SSX 285 SSX from 22 to 28 feet.
267 SSX 287 SSX the recreational boating industry244 cyclical.$ 39 2010,
$
261 $
is $ 176 In $ 101 $
industry, winning the $ 3.9
20.3$
16.4 $ 7.6 $ (10.7)
National Marine Manufacturers’
$
41 $
43 $
47 $
47 $
45 6,245 5,444 3,590 963 2,145
224 Sunesta 264 Sunesta when many of our competitors were still losing money, Association (NMMA) highly acclaimed Innovation
244 Sunesta 284 Sunesta
we returned to profitability. Our profitability, good Award in the competitive 25- to 60-foot cruiser category.
working capital and tax management and prudent use Additionally, the boat received widespread media coverage
of capital expenditures allowed us to increase our cash including a feature article in Boating Magazine.
XTREME TOW BOATS ROBALO SPORT FISHING BOATS and marketable securities balances by approximately
In its fourth year, the Xtreme continues to be very Robalo is continuing its success in 2011 with
popular with wakeboard enthusiasts who want a line of multi-use sport fishing boats that $10 million during the year. This large, innovative wide beam bowrider comfortably
all the features and handling characteristics of offer the offshore fisherman a dependable, carries a large number of passengers for long day trips,
a traditional wakeboard boat but with more seaworthy design with all of the features that
The benefits of our financial strength are never more four of whom can sit at the helm facing forward. It can
room, higher speed, and greater fuel efficiency. an offshore fisherman expects. Family fun is
Features include an onboard ballast system also an option with Robalo, with comfortable
06 07 08 09 10
evident than over the past few years. We know from 06 07 08 09 10 06 07 08 09 10 06 07 08 09 10
and automatic speed control for tournament cabin layouts, plush interiors and spacious experience that the recreational boating industry is
wakeboarders. Other features include custom seating arrangements.
cyclical. We also know that emerging from 2009 our
graphics, a high-output sound system and an
arch tower with an aft bimini top and rotating R220 Center Console R225 Walkaround
financial strength proved to be a huge benefit. From
brackets. Due in part to its success, Xtreme’s R240 Center Console R245 Walkaround a long-term perspective, our financial strength allows One of the cornerstones of our Leading
model lineup for 2011 includes four models R260 Center Console R265 Walkaround
ranging from 20 to 26 feet in length. R300 Center Console R305 Walkaround
us to allocate resources to designing and manufacturing by Design theme is design innovation. It
R227 Dual Console quality products, providing good service to our dealers
provides both short- and long-term benefits
204 Xtreme 244 Xtreme R247 Dual Console
and customers, and building the in thousands, except per share data)
(dollars brand loyalty that 2006 2007 2008 2009 2010
224 Xtreme 264 Xtreme
builds long-term stockholder value.
for us, and is one of the most important
NET SALES $261,378 $244,273 $175,622 $ 39,439 $101,011
GROSS PROFIT (LOSS)
aspects of a company that thrives on 31,945
59,407 52,463 (6,557) 17,713
DESIGN INNOVATION One of the cornerstones of our
OPERATING INCOME (LOSS) updated 26,933
designs delivered to discriminating
22,235 8,799 (19,163) 3,720
420 PREMIERE Leading by Design theme is design innovation. It provides
NET INCOME (LOSS) consumers in
$ 20,314 a competitive marketplace.
$ 16,423 $ 7,586 $(10,693) $ 3,853
Chaparral’s 420 Premiere Sport Yacht is the exciting result of bow design and the revolutionary Volvo IPS propulsion both short- and long-term benefits for us, PER SHARE – of
EARNINGS (LOSS) and is one DILUTED $ 0.52 $ 0.43 $ 0.21 $ (0.30) $ 0.11
several years of development, and it represents an extension system, which makes it more maneuverable and easier to
the most important aspects of a PROFIT MARGIN PERCENT
GROSS company that thrives 22.7% 21.5% 18.2% (16.6%) 17.5%
of Chaparral’s quality brand name into a new and exciting dock than other sport yachts its size. The 420 Premiere is
product segment. This new product features the Wide TechTM produced in a 42-foot model for the 2011 model year. on updated designs delivered to discriminating PERCENT
OPERATING MARGIN consumers also serve as a long-distance overnight cruiser as 5.0%
10.3% 9.1% (48.6%) 3.7%
in a competitive marketplace. Our professional design well as a performance sportboat. The 327 has an
420 Premiere team combines high-tech innovation and expert air-conditioned cabin that spans the entire beam of the
craftsmanship to create boats that have won 41 awards boat, and features a standup head, sleeper sofa and a
for excellence during our history, including 12 Boat of full entertainment center. A new color scheme and
the Year Awards. custom audio system also distinguish this boat from its
competition. These unique features place the 327 SSX
At a time when many manufacturers are unable to in a strong competitive position.
offer new models to the marketplace, we introduced
three innovative new models for 2011. All of them are Another new offering for our 2011 model year is the
larger boats in the Chaparral fleet, and their style clearly 330 Signature. This is one of the larger cruisers in our
sets them apart from the competition. Signature product line, and is our first cruiser to offer

8. Coca-Cola - Next Generation Cooler Marketing Brochure

9. Natural Body – Rebrand
storefront signage
suspendisse potenti.
vestibulum ante ipsum primis in faucibus orci luctus et ultrices
posuere cubilia curae; suspendisse porta libero id turpis. etiam
sit amet eros eu libero pellentesque.
15%
discount Not valid with any other
discounts, specials or gift
card purchases and pre-
paid services. Cannot be
used with Spa Finder or
Spa Wash. Please present
SPRING CLEANING voucher to receive your
Vivamus odio. Sed tincidunt ipsum in dui. special rate. Offer expires
Duis sodales malesuada est. Etiam tellus June 30, 2008
ligula, tristique ac, aliquet in, aliquet vel,
$ 10 OFF
product purchase of $50 or more
at any Natural Body location!
Not valid with any other discounts, specials or gift card purchases and prepaid
services. Cannot be used with Spa Finder or Spa Wash. Please present voucher
to receive your special rate. Offer expires June 30, 2008
Nam sit amet velit eget felis gravida volutpat. Mauris varius est ut nisi. Praesent eget dui 225 E. Ponce De Leon Suite 150 Decatur, GA 30030
at leo lobortis adipiscing. Vivamus odio. Sed tincidunt ipsum in dui. Duis sodales malesua. 404-370-1330 www.naturalbody.com
template design for fliers and gift cards

10. Alaven – Unifiber Ad Campaign
Constipation relief
has never been
this gentle.
Constipation relief has
never been this gentle.
A unique all-natural fiber supplement for
Available gentle constipation relief for the whole family.
at
le at
DOCTOR RECOMMENDED RELIEF Availab
FOR CONSTIPATION
Provides gentle relief with no gas or bloating
Tasteless, non-gelling, and grit free
No minimum liquid requirement
Will not interact or interfere with other medications
Easy way to add needed fiber during pregnancy
All natural ingredients are ideal for children
For more information, ask your doctor or pharmacist. MANUFACTURER’S COUPON / EXPIRES 12.31.09 0368220-010014
SAVE $200
Visit us at www.unifiber.com for periodic offers and savings.
On ONE Bottle of UniFiber®
Retailer: We will reimburse you for the face value of the coupon plus 8 cents if submitted 5 68220 00082 3
in compliance with our redemption policy, available upon request. Cash value 1/20 cents.
Mail to Alaven Pharmaceutical LLC, PO Box 880414, El Paso, TX 88588-0414. Limit one
coupon per purchase. Alaven Pharmaceutical LLC ©2008.
. Gentle relief for the whole family.
888.317.0001

11. Georgia-Pacific – Recessed enMotion Brochure
Advanced technology that transforms
the washroom experience proven technology designed
The enMotion® Recessed Automated Towel Dispenser turns an ordinary wall into a great one. Its sleek with space in mind
stainless steel finish and stylish design make it as impressive visually as it is functionally. Its “hands free”
towel delivery minimizes the risk of cross-contamination, and its controlled dispensing feature reduces
features with style
towel usage by at least 20 percent.* Take a look and you’re sure to discover why the popularity of enMotion®
dispensers is soaring and why they are the ultimate solution for today’s contemporary washroom.
contemporary finish
No other dispenser on the market combines the advantages of a sleek, stainless steel finish, a recessed
cabinet design and Georgia-Pacific’s automatic touchless dispensing technology in one system.
elevate the image
smallest enMotion
dispenser available
Our expanded line of stainless steel enMotion® Recessed Towel Dispensers makes it
recessed mounting easier than ever for you to update your entire facility.
Meets ADA requirements when properly installed
Creates more walk-thru space enhances image existing unit enMotion® Recessed Dispenser
adjustable settings in automatic
Built-in look and feel Sleek, stainless steel styling a convenient location touchless dispensing
Professional installation available conveys a high-end image.
Reversible door for versatile installation
improves hygiene
automated touchless dispensing
“Touchless” dispensing minimizes same towel SKUs one-at-a-time
the risk of cross-contamination and
as enMotion recessed towel dispensing
Conveys image of high-tech facility creates a more hygienic environment.
roll towel
installation into
Helps reduce risk of cross-contamination unit with trash upgrade cabinet
Promotes tenant satisfaction meets EPA Guidelines receptacle
towel options that meet EPA Guidelines
for recycled fiber.
electronic sensor icons adjustable settings
reduces costs
enMotion Impulse 8
Paper maintenance needed Includes Sheet Length, Sensor ®
TM
Dispensing activity Range, Sensor Time Delay, One-at-a-time towel dispensing
and Dispensing Mode reduces waste.
Low battery indicator
Ease of maintenance Created by popular demand, the enMotion® ImpulseTM 8 is designed specifically for office
Labor savings
meets ADA Guidelines
breakrooms or anywhere space is tight. It takes up less vertical space, yet uses the same
enMotion® dispenser meets ADA
guidelines when properly installed. 8.25” wide roll towel as the enMotion® recessed dispenser. And, it delivers many
of the same benefits as its larger predecessors.
single towel dispensing
Controls usage
Increases operational efficiency
multi-fold
upgrade center
Helps reduce waste cabinet mount
97%
Towel transfer mechanism allows for continuous service
of enMotion® customers are
overwhelmingly satisfied
optional high capacity stainless steel trash receptacle with its performance.**
Turnkey solution
Labor savings multiple towel options
Promotes well-maintained washroom Premium, high capacity, meets
EPA guidelines for recycled fiber.
Matches other stainless steel fixtures
Meets ADA requirements when properly installed *Proprietary Research
**Source: Directions Research, Inc., May, 2007
multiple power options
4 standard alkaline D cell batteries
upgrade
multi-fold
Easy-to-install batteries hanging bracket
cabinet
or full door install
Optional AC adaptor available for purchase (full door unit)

12. Project Overview
Shepherd Center – Rebrand Shepherd Center is an Atlanta-based non-profit hospital focusing on spinal cord
and brain injury. Shepherd Center wanted their identity to reflect the hope that
comes from the rebuilding of a life. This was accomplished by incorporating personal
accounts of recovery as a part of the overall brand focus. A fresh, bright color palette
further reinforces the positive environment Shepherd Center offers their patients.

13. Website Design
VISIT THE SITE
http://intellinet.com/