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Pan iit09 pdn1-pub

Pan iit09 pdn1-pub



PanIIT 2009 presentations of Enterprise and Executive Social Networks: case studies from Experian, Allstate, Alcatel-Lucent

PanIIT 2009 presentations of Enterprise and Executive Social Networks: case studies from Experian, Allstate, Alcatel-Lucent



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    Pan iit09 pdn1-pub Pan iit09 pdn1-pub Presentation Transcript

    • Social Networking forSocial Networking for Executives and EnterprisesExecutives and Enterprises PanIIT 2009 Chicago, October 9, 2009 PanIIT 2009PanIIT 2009 Chicago, October 9, 2009Chicago, October 9, 2009 Professional Development:Professional Development:
    • -10/8/09 Copyrighted material Christopher S. RollysonChristopher S. Rollyson • Managing Director, CSRA Inc., specialist firm advising on strategy and programs for social networks and Web 2.0 • Founder, Social Network Roadmap and the Executive’s Guide to Web 2.0 • 20 years experience as management consultant and line executive at PwC, KPMG and several enterprise architecture consultancies • Managed strategic alliances with IBM, Sun, Rational, BEA.. • Thought leader: 3 blogs in global top 10
    • -10/8/09 Copyrighted material Will Transform Careers and BusinessWill Transform Careers and Business • They change the economics of relationships • Make connections and friends more accessible • Smartphones put them in our pockets • We can have more relationships • Friends change how we make decisions (buy, vote, work, love, play..) • Social networks will transform society at every level
    • -10/8/09 Copyrighted material This Will Surprise CompaniesThis Will Surprise Companies • Customers will expect companies to communicate via social networks • 21st century dialtone • Word of mouth is digital and pervasive • Unprecedented transparency due to customers • Need to be more authentic and transparent • The push to humanize
    • -10/8/09 Copyrighted material Opportunities/Threats: PeopleOpportunities/Threats: People • Job tenures less than 2 years • Connections the closest thing to “security” • Your network helps to hit the ground running when you have a new position – I have thousands of experts in my LinkedIn, Facebook and Twitter networks – Thousands more read my blogs – Advice on everything important... digitally, inexpensively
    • -10/8/09 Copyrighted material Opportunities/Threats: CompaniesOpportunities/Threats: Companies • Understand how social networks affect business • Engage customers and other stakeholders • Apply social networks to business processes – Sales and business development – Recruiting and talent management – Public relations and marketing – Customer service – Product development, R&D – …
    • -10/8/09 Copyrighted material ConnectingConnecting • Web 2.0 thought leadership trove (library) – http://executivesguide-web20.com • Social Network Roadmap methodology – http://socialnetworkroadmap.com • Connect right now! – http://twitter.com/csrollyson
    • -10/8/09 Copyrighted material Clara ShihClara Shih • Author, The Facebook Era • Managed Social Networking Alliances & Product Strategy for Salesforce.com • Led Salesforce.com’s formal partnership with Facebook • Creator of Faceconnector, the first business application on Facebook; it integrates Facebook profiles and friend data into Salesforce CRM • Expertise: emerging trends on Facebook, transitive trust and other social and technical trends in Facebook, Twitter and Google
    • Networking in the Facebook Era How Facebook and Twitter are transforming business, relationships, and society Clara Shih (@clarashih) Author of The Facebook Era & CEO, Hearsay Labs “Clara’s book recognizes that we’ve come to a place where people can represent their real identity—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg Chief Operating Officer, Facebook
    • Tweet along @clarashih #PANIIT
    • Welcome to the Facebook Era Over 300M active users 6 billion minutes spent each day 1M developers from 180 countries is email dead?
    • Facebook’s growth is staggering 300 mm 250 200 150 100 Sept 06 Sept 07 Sept 08 Sept 09
    • Winning mainstream audience appeal Source: Nielsen Online Global Index, Dec 2008
    • CMO Council – March 2009 “ Digital marketing and new media dominates demand generation and advertising spend allocation priorities for the coming year, with budgets aimed at online and Web 2.0 initiatives almost 50% higher than spend earmarked for traditional media. ” CMOs are shifting dollars to social media
    • Four Pillars of Facebook Marketing Facebook Apps Facebook Pages Facebook Ads Engagement Ads
    • Thank you Keep in touch http://facebook.com/thefacebookera
    • Learn more about Facebook marketing Buy on
    • -10/8/09 Copyrighted material Marc O GoodmanMarc O Goodman • Director of Social Networking and Augmented Reality, Alcatel-Lucent • Company social networking resource for internal and external usage • Lead research on social networking applications • Behavior of business, teen, and young adult demographics • Guidance for Alcatel-Lucent products and services
    • All Rights Reserved © Alcatel-Lucent 2006, #####1 | Marc O Goodman PanIIT 2009 Great end-user interface Social networking tools Focus on concept of 'hyperconnectivity' Video Mobile Social Networking
    • All Rights Reserved © Alcatel-Lucent 2006, #####2 | Marc O Goodman PanIIT 20092 | University Innovations Program | November 2008
    • All Rights Reserved © Alcatel-Lucent 2006, #####3 | Marc O Goodman PanIIT 2009
    • -10/8/09 Copyrighted material Kevin P. RiceKevin P. Rice • Director Social Networking Solutions, Allstate • 20 years experience in Information Technology, formerly Chief Architect at Allstate Financial • Leading role in technology roadmaps, strategic program delivery, architecture governance • Enterprise guidance for service-oriented architecture projects • Thought leader for SOA within the Insurance industry
    • -10/8/09 Copyrighted material Joseph PaulsenJoseph Paulsen • Senior Vice President, Marketing Analytics, Experian Marketing Services • Leads Experian’s expansion of the Marketing Strategy Consulting Services practice • Helps clients understand their customers from sales data and sophisticated analytics (including social media data) • Thought leader for integrating social networking into marketing and analytics offerings • Company resource for enterprise social networking
    • -10/8/09 Copyrighted material Q&AQ&A Chris Clara Marc Kevin Joe
    • -10/8/09 Copyrighted material Thank you!Thank you! • Christopher S. Rollyson • Clara Shih • Marc O Goodman • Kevin P. Rice • Joseph Paulsen