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Session 8, Walter

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CSR Communication: Concepts, Models & Approaches

CSR Communication: Concepts, Models & Approaches

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Transcript

  • 1. Phase ModelCSR CommunicationConcept DevelopmentBernd Lorenz Walterwelcome@BLWalter.com
  • 2. … the USUAL way.Predicting Stakeholders needsand expectations.
  • 3. … the CSR way. Involving stakeholders into the concept development process …
  • 4. … the CSR way. … based on the clear understanding of the coprorations identity in constant interaction with its societal environment.
  • 5. Try it out! Thank you for your attention. The floor is yours.