Good marketers evaluate their performance on a periodic basis. This presentation offers 10 questions to complete a fast and effective marketing assessment.

1. B2B Marketing
10 Questions to Evaluate Your
Marketing Effectiveness
A 2-Minute B2B Marketing Assessment

2. Measuring B2B Marketing - Quantitative
• The quantitative side of B2B marketing is
important—measuring:
– Number of inquiries
– Cost per inquiry
– Number of opportunities
– Specific media performance
– Other details
• But, these measures do not tell the whole story…

3. Measuring B2B Marketing – Qualitative
 The qualitative side to B2B marketing is equally as
important as the quantitative.
 Following are 10 questions that can let you know if
you are headed in the right direction—it will take
about 2 minutes.
 No data to collect; no spreadsheets to complete.
 Grab a cup of coffee, and spend
a few minutes assessing your
marketing effectiveness.

4. 2-Minute Marketing Assessment
10 Essential Questions for B2B Marketing Success:
1. Do you feel that your current messaging platform (tagline,
brand promise, value proposition and “about us”
boilerplate) accurately reflects your company strengths?
2. Are you differentiated from your competitors in a way that
is understood and appreciated by your prospects and
customers?
3. Is the relationship between marketing and sales
productive, poisonous, or something in between?

5. 2-Minute Marketing Assessment
10 Essential Questions for B2B Marketing Success:
4. Is everyone in the marketing and sales organizations aligned
in terms of messaging, process and reporting?
5. Is your lead handoff process well-documented?
6. Is the lead flow: strong, good, weak or non-existent?
7. Would your CEO say that the marketing department is an
asset, liability or something in between?

6. 2-Minute Marketing Assessment
10 Essential Questions for B2B Marketing Success:
8. Are your key marketing metrics improving, declining or flat?
9. Do you have a solid marketing team with key players
in every position?
10. Are there weaknesses in your marketing organization or
game plan that hinder your company’s chances for success?

7. About Fusion Marketing Partners
We Do This:
 Brand building/messaging
 Website optimization
 Content creation
 Lead generation
You Get This:
 Much greater levels of awareness
 Higher quantities of qualified leads
 Ability to generate faster revenue
Christopher Ryan, CEO
info@fusionmarketingpartners.com
Lots more information at:
719-357-6280 http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)