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Marketing Efficiency Assessment

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For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-efficiency-assessment-127189827

Jump-start your organization’s awareness of marketing effectiveness and efficiency improvement opportunities. Socialize your assessment results through this coffee table book with more than 2 dozen analyses and recommendations. Get insights on becoming more scalable, more flexible, and more competitive.

See https://ClearAction.com

Published in: Business
  • I think you need a perfect and 100% unique academic essays papers have a look once this site i hope you will get valuable papers, ⇒ HelpWriting.net ⇐
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  • Gary Katz has put together a comprehensive tool to evaluate marketing efficiency in any size organization. This assessment is essential to marketing departments who are having to 'do more, with less' in this difficult economy. I recommend completing the assessment to give strong empirical support to allocating resources to make improvements to the department.
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  • I think it all comes down to opportunity. Being able to identify, evaluate and respond to the opportunities available to you can make all the difference in revenue terms. Fact based decision making, based on qualitative research, takes Marketing from a cost centre to a value driver.
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  • This is a great tool. These days companies are rightly demanding a clear picture of Return on Marketing Investment and increased operational efficiencies across all departments. Taking a short assessment that will guide the Marketing team to deliver on both these key drivers is invaluable!
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Marketing Efficiency Assessment

  1. 1. Answer the assessment questions and socialize your assessment results through this coffee table book with more than 2 dozen analyses and recommendations Jump-start Your Organization’s Awareness of Marketing Efficiency Priorities Center your business on customers as the key to growth: accountability, alignment & agility
  2. 2. Depending on Your Role & Answers, the Survey Will Take 20 to 40 Minutes:
  3. 3. You Get an 88-Page Report: Table of Contents
  4. 4. How it Works: 1) Invite an unlimited number of participants from your company • Your survey is customized with your brands, regions & business units • The online questionnaire takes 20-40 minutes to complete, depending on your role • The survey is available in English, German, Dutch, Russia • The survey covers: marketing roles, decision-making, brand use, marketing processes, and demographics • Your logo identifies the online survey and the cover of the hard-copy book 2) The pretested questions represent a decade of improving Marketing Operations for some of the best brands in the world 3) Your inputs are secure and confidential; used only by Marketing Operations Partners directly with you 4) You get 5 copies of the bound report and a soft-copy (low-rez PDF file) • Your report contains about 30 graphs and recommendations in 88 pages, in English • Table of contents includes: transparency, maturity, priority, improvement, alignment, conclusions 5) Marketing Operations Partners walks you through your results • Walk-through includes in-depth insights and recommendations about your company’s place in your journey to marketing operations maturity www.MOpartners.com/resources/MO-DNA
  5. 5. A Sneak Peak to Your Marketing Assessment Report:
  6. 6. www.MOpartners.com/resources/MO-DNA
  7. 7. www.MOpartners.com/resources/MO-DNA
  8. 8. We guide marketing organizations to become a value center We are front-runners in Marketing Operations to create a consultancy dedicated to Marketing Operations to publish an article on MO to create a college course on MO to teach a professional symposium on MO to conduct a benchmarking study of MO practices © 2016 Marketing Operations Partners. All Rights Reserved. 1st 1st 1st 1st 1st Companies we’ve influenced: (partial list)
  9. 9. © 2016 Marketing Operations Partners. All Rights Reserved. Organization-wide efficiency and effectiveness raise Marketing performance, agility and ROI Ask us about our model for Marketing Maturity Strategy: holistic vision, fact-based decision-making Guidance: competency development, governance Process: workflow, lean/six-sigma, supply chain Metrics: profitability, predictive analytics, alignment Technology: enterprise marketing / portfolio mgt Ecosystem: collaboration with key stakeholders Infrastructure: back-end integration of processes, metrics, technology Request your marketing maturity assessment and roadmap ChangeMyMO@MOpartners.com
  10. 10. tel +1 408 243 7881 • Twitter.com/MOpartners Twitter.com/MktgFuture • Slideshare.net/MOpartnersCEO • LinkedIn Groups: Marketing Operations Partners Marketing Operations Future • Youtube.com/c/marketingfutureforum MarketingFutureForum.com Join@MarketingFutureForum.com MarketingFutureForum.com ChangeMyMO@MOpartners.com Center your business on customers as the key to growth: accountability, alignment & agility

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