10 Questions to Evaluate Your Marketing Effectiveness
B2B Marketing 10 Questions to Evaluate Your Marketing Effectiveness A 2-Minute B2B Marketing Assessment
Measuring B2B Marketing - Quantitative• The quantitative side of B2B marketing is important—measuring: – Number of inquiries – Cost per inquiry – Number of opportunities – Specific media performance – Other details• But, these measures do not tell the whole story…
Measuring B2B Marketing – Qualitative The qualitative side to B2B marketing is equally as important as the quantitative. Following are 10 questions that can let you know if you are headed in the right direction—it will take about 2 minutes. No data to collect; no spreadsheets to complete. Grab a cup of coffee, and spend a few minutes assessing your marketing effectiveness.
2-Minute Marketing Assessment 10 Essential Questions for B2B Marketing Success:1. Do you feel that your current messaging platform (tagline, brand promise, value proposition and “about us” boilerplate) accurately reflects your company strengths?2. Are you differentiated from your competitors in a way that is understood and appreciated by your prospects and customers?3. Is the relationship between marketing and sales productive, poisonous, or something in between?
2-Minute Marketing Assessment 10 Essential Questions for B2B Marketing Success:4. Is everyone in the marketing and sales organizations aligned in terms of messaging, process and reporting?5. Is your lead handoff process well-documented?6. Is the lead flow: strong, good, weak or non-existent?7. Would your CEO say that the marketing department is an asset, liability or something in between?
2-Minute Marketing Assessment 10 Essential Questions for B2B Marketing Success:8. Are your key marketing metrics improving, declining or flat?9. Do you have a solid marketing team with key playersin every position?10. Are there weaknesses in your marketing organization or game plan that hinder your company’s chances for success?
About Fusion Marketing Partners We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Christopher Ryan, CEOinfo@fusionmarketingpartners.com Lots more information at: 719-357-6280 http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog)