Discusses how the B2B sales cycle can be shortened by adopting a more effective B2B sales model.

1. Christopher Ryan, CEO
Fusion Marketing Partners
www.fusionmarketingpartners.com

2. 1. Create a clear and differentiated brand
promise – help your prospects quickly
understand how you benefit them
2. Optimize your website for pull marketing and
lead conversion
3. Establish a lead qualification process based
on the pull marketing sales model

3. Close Rates
1 Qualification 1 5%
2 Needs Assessment 2 10%
3 Education 3 25%
4 Solution Refinement 4 4 Months 30%
5 Proposal 5 50%
6 Contract 6 80%
7 Implementation 7 100%

4. Website
1 Education & Self Qualification 1
2 Needs Assessment 2
Close Rates
Inside
Sales
3 Qualification & Solution Refinement 3 10%
4 Proposal 4 50%
2 Months
Field
Sales
5 Contract 5 80%
6 Implementation 6 100%
Note: in this model, the first three steps are handled by your
website and inside sales team.

5. We Do This:
- Brand building/messaging
- Website optimization
- Content creation
- Lead Generation
You Get This:
- Much greater levels of awareness
- Higher quantities of qualified leads
Christopher Ryan, CEO - Ability to generate faster revenue
info@fusionmarketingpartners.com
719-357-6280 Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog site)