3. We focus mainly
on two things
01 Business
& Marketing
Consulting
02 Marketing
Investment
Management
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4. Business & Marketing
Consulting 01 HOW?
Plenus works
collaboratively with
client executives to
maximize the results
of the organization's
marketing efforts.
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5. Business & Marketing
Consulting 01 WHY?
Our many years of experience in marketing everything from
tobacco to toothpaste allows us to help you break with tired
industry habits and provides you with a fresh and insightful look
on your business and marketing challenges.
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6. Business & Marketing
Consulting 01 WHAT? Services
‣ Adaptation of international
marketing strategy
‣ Development and refinement
of marketing strategy and plan
‣ Strategic and operational
MarCom support
‣ Product development
and launch
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7. We formulate creative
strategic marketing solutions
in partnership with you.
and
Develop a clear
Action Plan with operational
tactics and programs.
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8. Marketing Investment
Managagement 02 HOW?
We help you find the
shortest road from
strategy to execution.
Always making sure
that they stay one and
the same.
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9. Marketing Investment
Managagement 02 WHY?
Strategy execution is typically a demanding and exhausting task that requires a lot
of time and energy of the marketing department. Tactics and programs have to be
defined and developed. Collaborators have to be chosen and properly briefed, and
that's only the beginning.
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10. Marketing Investment
Managagement 02 WHY?
Plenus can help you with all that and provide you with an unparalleled overview of
the different projects combined with a comprehensive report of both results and
objectives achieved.
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11. We can help you
Marketing Investment
Managagement 02 WHAT? manage the following
steps:
‣ Optimal selection of collaborators
‣ Brief and project initiation
‣ Project management and reporting
‣ Implementation and result analysis
‣ Achieved objectives
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12. Traditional
model
Design Media
Exhibitions
PR
Events
Film
Research
SEO
Company
Web
DM Branding
Social
Media
• Difficult to manage
Mobile Retail
• Time Consuming POP
• Poor synergy Advertising
• Poor Accountability
• Bad communication
• Multiple interpretations and executions of strategy
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13. Marketing
investment
Events
management
Exhibitions Mobile
Media
PR
Research Design
Company Film
DM
Branding
Web
• Easy to manage
Social
Media SEO
• Time saving
Advertising
• High synergy Retail
POP
• Accountability and high visibility
• Improved communication
• One interpretation and aligned executions of strategy
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14. Each morning you will
receive status updates
including:
Complete overview Communication
A comprehensive look of all Questions and/or messages
your marketing investments that require your attention
Visual timeline Updated contact list
Where are we in the process Names, titles, mails and phones of all
and within the marketing plan involved sorted by program and collaborator
Action list Ongoing results
What are we asking the Overview and analisys of
collaborator(s) to do today measurable results
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15. We help you manage more effectively
increasing quantities of marketing programs,
materials and assets
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16. This is what you get
01 Get MORE out of your 05 ONE invoice /
existing investment complete transparency
02 Time saving with only 06 ACCOUNTABILITY of the
ONE point of referral entire plan and programs
03 Increased CONSISTENCY 07 Ongoing review of
throughout all investments measurable RESULTS (KPI)
04 Easy and HASSLE 08 Complete OVERVIEW of all
FREE management your MarCom activities
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