Which Ad Won? pt. 2

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Boost Media

Be the judge and decide which ads won. Learn how fresh ad creative can liven up your paid search campaigns.

Marketing

© Boost Media Inc. All Rights Reserved
Pt. 2: Which Ad Won?

2
Here’s The Deal
We pick two real ads, throw
them in the ring and see
which one comes out the
victor based on metrics such
as click-through rate (CTR)
ands conversions per
impression (CPI).
Now it’s your turn to be the
judge. Can you spot a
winner? You’ve got 3
chances.

4
Online Nutrition Institute
Become A Nutrition Coach
www.brandname.com
Learn the Art and Science of Good
Nutrition & Help Others. Start Now!
Beome a Nutrition Coach
www.brandname.com
Nutrition Certification Online. Free.
Sample Classes. No CC. No Risk.
-VS-

5
Online Nutrition Institute
 3 Powerful CTAs
 Inspires Action
Become A Nutrition Coach
www.brandname.com
Learn the Art and Science of Good
Nutrition & Help Others. Start Now!
Beome a Nutrition Coach
www.brandname.com
Nutrition Certification Online. Free.
Sample Classes. No CC. No Risk.
-VS-

6
Online Nutrition Institute
 3 Powerful CTAs
 Inspires Action
Become A Nutrition Coach
www.brandname.com
Learn the Art and Science of Good
Nutrition & Help Others. Start Now!
Beome a Nutrition Coach
www.brandname.com
Nutrition Certification Online. Free.
Sample Classes. No CC. No Risk.
-VS-
x Missing CTA
x Double Negative

7
Online Nutrition Institute
 3 Powerful CTAs
 Inspires Action
Become A Nutrition Coach
www.brandname.com
Learn the Art and Science of Good
Nutrition & Help Others. Start Now!
Beome a Nutrition Coach
www.brandname.com
Nutrition Certification Online. Free.
Sample Classes. No CC. No Risk.
-VS-
x Missing CTA
x Double Negative
+2.7X
CTR

9
Ancestral Analysis Website
Native American Ancestry
www.brandname.com
The Largest DNA Ancestry Service.
Join Today Only $99.
Native American Ancestry
www.brandname.com
Discover Your Roots Through DNA
Analysis. Explore Your Family Tree!
-VS-

10
Ancestral Analysis Website
x No incentive
x Not clear what service
does
Native American Ancestry
www.brandname.com
The Largest DNA Ancestry Service.
Join Today Only $99.
Native American Ancestry
www.brandname.com
Discover Your Roots Through DNA
Analysis. Explore Your Family Tree!
-VS-

11
Ancestral Analysis Website
 Emotional appeal
 Persuasive
Native American Ancestry
www.brandname.com
The Largest DNA Ancestry Service.
Join Today Only $99.
Native American Ancestry
www.brandname.com
Discover Your Roots Through DNA
Analysis. Explore Your Family Tree!
-VS-
x No incentive
x Not clear what service
does

12
Ancestral Analysis Website
 Emotional appeal
 Persuasive
Native American Ancestry
www.brandname.com
The Largest DNA Ancestry Service.
Join Today Only $99.
Native American Ancestry
www.brandname.com
Discover Your Roots Through DNA
Analysis. Explore Your Family Tree!
-VS-
x No incentive
x Not clear what service
does
+2X
CTR

14
Customs Gifts Website
60Th Birthday Ideas
www.brandname.com
Throw a Unique 60th Birthday Party.
Create Fun Invitations Now!
60th Birthday Ideas
www.brandname.com
Custom Invitations For Any Occasion
Easy, Fun, and Affordable. Start Now!
-VS-

15
Customs Gifts Website
 Compelling CTA
 Emphasis on “unique”
60Th Birthday Ideas
www.brandname.com
Throw a Unique 60th Birthday Party.
Create Fun Invitations Now!
60th Birthday Ideas
www.brandname.com
Custom Invitations For Any Occasion
Easy, Fun, and Affordable. Start Now!
-VS-

16
Customs Gifts Website
 Compelling CTA
 Emphasis on “unique”
60Th Birthday Ideas
www.brandname.com
Throw a Unique 60th Birthday Party.
Create Fun Invitations Now!
60th Birthday Ideas
www.brandname.com
Custom Invitations For Any Occasion
Easy, Fun, and Affordable. Start Now!
-VS-
x Not specific enough
x Weak CTA

17
Customs Gifts Website
 Compelling CTA
 Emphasis on “unique”
60Th Birthday Ideas
www.brandname.com
Throw a Unique 60th Birthday Party.
Create Fun Invitations Now!
60th Birthday Ideas
www.brandname.com
Custom Invitations For Any Occasion
Easy, Fun, and Affordable. Start Now!
-VS-
x Not specific enough
x Weak CTA
+2.6X
CTR

18
Like What You Saw? Let’s Talk.
Click to Request
Platform Demo

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Which Ad Won? pt. 2

2. 2 Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI). Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.

3. Challenge #1

4. 4 Online Nutrition Institute Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS-

5. 5 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS-

6. 6 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS- x Missing CTA x Double Negative

7. 7 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS- x Missing CTA x Double Negative +2.7X CTR

8. Challenge #2

9. 9 Ancestral Analysis Website Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS-

10. 10 Ancestral Analysis Website x No incentive x Not clear what service does Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS-

11. 11 Ancestral Analysis Website  Emotional appeal  Persuasive Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS- x No incentive x Not clear what service does

12. 12 Ancestral Analysis Website  Emotional appeal  Persuasive Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS- x No incentive x Not clear what service does +2X CTR

13. Challenge #3

14. 14 Customs Gifts Website 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS-

15. 15 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS-

16. 16 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS- x Not specific enough x Weak CTA

17. 17 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS- x Not specific enough x Weak CTA +2.6X CTR

18. 18 Like What You Saw? Let’s Talk. Click to Request Platform Demo

Editor's Notes

We have developed a platform that uses humans to produce creative at scale, on demand for the enterprise advertiser While humans provide the creative, the platform provides a workflow system to effortlessly identify and test tens or hundreds of new creative.
63% CTR
63% CTR
63% CTR

Which Ad Won? pt. 2

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