Domain and site hosting issues can cause major problems with your search traffic. Pubcon & hosting domain experts will presenting their experiences, how to avoid hosting issues, and ways to minimize traffic loss during a site migration.
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Real Life Site Migration Tips from Pros
1. Real Life Tips from the Pros! How to do a site migration without traffic loss & hosting issues? Speaker: (Curtis) R. Curtis, Chief Rainmaker Sharksfly Marketing Solutions & RankSense SEO Curtis@Sharksfly.com @CurtisRCurtis
2. Even the best laid plans often go astray! So how do you do a site migration without traffic loss & hosting issues?
13. (continued) Application Redirects -> Don’t rely 100% on DNS, the application should have the ability to redirect users to new clusters in the event DNS caches are persistent. Implement Global End User Monitoring ->Provide “real world” tracking of end-user traffic from around the world, especially which originates outside of the country where the server resides.
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15. (continued) Create a SQL query to match the fields for all news items, taxonomies, article IDs, titles & content then dump into the custom page URLs Use Custom PermaLink plug-in for WordPress: www.michael.tyson.id.au/wordpress/plugins/custom-permalinks/ to allow for the custom page URLs Import the CSV using a modified version of “CSV Importer” (WordPress plug-in) Install all required plug-ins into subdirectory, then test sampled subsets of all URLs After completing testing & making a full backup of existing, move WordPress core files to the root directory for a seamless transition.
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17. If you already have a master/slave setup, the new master can be both a slave to the current production db and the master of the local slaves at the new location.(next page) (continued)
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20. (continued) When you are ready to cut over, make sure to post a forwarder – in fact 301 redirects work best to put in place whether you are picking up pages that are static but moved to a new IP OR if you move the content to different file locations. This will preserve your rankings in the search engines. Leave the content up at both servers/accounts for a week and run some tests from different public traceroute servers to make sure that the caches have been updated. When you are confident that they are - then you can turn the old server/account off. Note: This is especially critical for web and mail applications
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24. (continued) You can do that by running the following on your new website: -> rsync -avz --progress -e sshusername@oldserver:/var/www/html/ /var/www/html/ To ensure that deleted items on the old website are removed from the new site as well, you can run the following: -> rsync -avz --progress -e ssh –delete username@oldhost:/var/www/html/ /var/www/html/ Switch your DNS and run the rsync command one last time after you have made sure DNS has propagated. (next page)
28. By renegotiating, you may be able to enter into a new/better contract sooner than expected
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30. Plan carefully – there are plenty of hosting & other related professional who can help you with your web site migrations depending on your needs!
31. Real Life Tips from the Pros! (Curtis) R. Curtis, Chief Rainmaker Sharksfly Marketing Solutions & RankSense SEO Software Direct: 1.604.313.7377 Office: 1.206.414.3654 Curtis@Sharksfly.com @CurtisRCurtis